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Dutch 
Incuba+on 
Forum 
12/11/14 
Bart Nieuwenhuis 
Services Valley 
Province of Limburg 
The Netherlands 
BUSINESS PROCESSES 
Incubator for 
information services 
CHEMISTRY 
Bio-­‐based 
materials 
HEALTH 
Preven+on, 
Heart, 
Brain 
AGRO FOOD 
Logistics, Health 
BIG DATA 
Data intensive services 
Prof. 
Bart 
Nieuwenhuis 
1
Dutch 
Incuba+on 
Forum 
12/11/14 
Research, education, and entrepreneurship in the five clusters is 
tightly linked with the local knowledge providers 
CROSS CLUSTER KNOWLEDGE INPUT 
Business Intelligence, Supply Chain Management, Logistics, Service Innovation 
Important 
Reach SME which are not part of the cluster community 
What is Services Valley? 
Open Innovation Environment 
around Canon-Océ 
• Business Incubator 
– attract new entrepreneurs and 
(start-up) business 
• Corporate Incubator 
– open innovation of business 
units of Canon-Océ 
• Business Services School 
– Diploma Program UM and RSM 
Incubation Programme 
• Intake 
• Stage-gate process 
• Investor Day 
Prof. 
Bart 
Nieuwenhuis 
2
Dutch 
Incuba+on 
Forum 
12/11/14 
Open Innovation Environment 
Universities 
of applied 
sciences 
Academic Customers 
Universities 
~5 year revolving funds 
from participations 
6% share in start-ups 
Foundation 
Incubator 
Corporate 
Incubators 
Canon / Océ 
Domain 
Projects 
Business Services School 
Co-creation 
projects 
Supporting infrastructure (housing, workspace, event space, IT) 
Corporate 
Incubators 
Others 
Domain 
Projects 
Subsidies 
Province of 
Limburg 
Investors 
Rabobank & 
LIOF 
Corporate 
Companies 
Canon-Océ 
Corporate 
Investors 
Private 
Investors 
Formal 
Investors 
Rabobank / 
LIOF 
BUSINESS 
IDEA 
Services Valley in 1st and 2nd phase 
SV 1.0 (2012-2013) SV 2.0 (2014) 
• 19 companies in programme 
– 5 companies in phase #1 
– 8 companies in phase #2 
– 6 companies in phase #3 
• 3 companies completed 
– 2 looking for funding now 
– 1 company received funding 
Prof. 
Bart 
Nieuwenhuis 
3
Dutch 
Incuba+on 
Forum 
12/11/14 
Services Valley’s startups 
Province of Limburg as a Large 
Scale Demonstrator Region 
• “The Province of Limburg is one 
of the few regions in the EU 
with advanced policy thinking 
in terms of developing its 
manufacturing industry 
through the transformative 
power of service innovation.” 
• Policy brief for the Province of 
Limburg, European Service 
Innovation Centre, 2014 
• ESIC Recommendations 
1. Governance structure 
2. Create more synergies 
3. Meeting platform 
4. Branding strategy 
5. Include rest of economy 
6. Cross border policies 
7. Design KPI framework 
Prof. 
Bart 
Nieuwenhuis 
4
Dutch 
Incuba+on 
Forum 
12/11/14 
Service Innovation for 
Manufacturing SMEs 
Short term strategy 
• Pilot program 
– Training and Education 
– Service innovation tool 
– Promotion tour 
– SME symposium 
– “Best Practices” 
Long term strategy 
• The transformative power of 
service innovation in 
manufacturing industry 
• Contributions to program for 
new coalition 2015-2019 
• Depending on elections and 
political decision making 
Transformative Power of Service 
Innovation for Economic Growth 
• It’s all about services… 
– production related services 
– product related services 
• Province of Limburg supports Services Valley (Océ, Venlo), 
Service Science Factory (University of Maastricht), and Smart 
Services Hub (APG, Heerlen), to co-operate in stimulating 
economic growth in strong SME sectors: manufacturing, agro-food 
and logistics. 
Prof. 
Bart 
Nieuwenhuis 
5

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Bart Nieuwenhuis Services Valley - dif14-12-11-2014

  • 1. Dutch Incuba+on Forum 12/11/14 Bart Nieuwenhuis Services Valley Province of Limburg The Netherlands BUSINESS PROCESSES Incubator for information services CHEMISTRY Bio-­‐based materials HEALTH Preven+on, Heart, Brain AGRO FOOD Logistics, Health BIG DATA Data intensive services Prof. Bart Nieuwenhuis 1
  • 2. Dutch Incuba+on Forum 12/11/14 Research, education, and entrepreneurship in the five clusters is tightly linked with the local knowledge providers CROSS CLUSTER KNOWLEDGE INPUT Business Intelligence, Supply Chain Management, Logistics, Service Innovation Important Reach SME which are not part of the cluster community What is Services Valley? Open Innovation Environment around Canon-Océ • Business Incubator – attract new entrepreneurs and (start-up) business • Corporate Incubator – open innovation of business units of Canon-Océ • Business Services School – Diploma Program UM and RSM Incubation Programme • Intake • Stage-gate process • Investor Day Prof. Bart Nieuwenhuis 2
  • 3. Dutch Incuba+on Forum 12/11/14 Open Innovation Environment Universities of applied sciences Academic Customers Universities ~5 year revolving funds from participations 6% share in start-ups Foundation Incubator Corporate Incubators Canon / Océ Domain Projects Business Services School Co-creation projects Supporting infrastructure (housing, workspace, event space, IT) Corporate Incubators Others Domain Projects Subsidies Province of Limburg Investors Rabobank & LIOF Corporate Companies Canon-Océ Corporate Investors Private Investors Formal Investors Rabobank / LIOF BUSINESS IDEA Services Valley in 1st and 2nd phase SV 1.0 (2012-2013) SV 2.0 (2014) • 19 companies in programme – 5 companies in phase #1 – 8 companies in phase #2 – 6 companies in phase #3 • 3 companies completed – 2 looking for funding now – 1 company received funding Prof. Bart Nieuwenhuis 3
  • 4. Dutch Incuba+on Forum 12/11/14 Services Valley’s startups Province of Limburg as a Large Scale Demonstrator Region • “The Province of Limburg is one of the few regions in the EU with advanced policy thinking in terms of developing its manufacturing industry through the transformative power of service innovation.” • Policy brief for the Province of Limburg, European Service Innovation Centre, 2014 • ESIC Recommendations 1. Governance structure 2. Create more synergies 3. Meeting platform 4. Branding strategy 5. Include rest of economy 6. Cross border policies 7. Design KPI framework Prof. Bart Nieuwenhuis 4
  • 5. Dutch Incuba+on Forum 12/11/14 Service Innovation for Manufacturing SMEs Short term strategy • Pilot program – Training and Education – Service innovation tool – Promotion tour – SME symposium – “Best Practices” Long term strategy • The transformative power of service innovation in manufacturing industry • Contributions to program for new coalition 2015-2019 • Depending on elections and political decision making Transformative Power of Service Innovation for Economic Growth • It’s all about services… – production related services – product related services • Province of Limburg supports Services Valley (Océ, Venlo), Service Science Factory (University of Maastricht), and Smart Services Hub (APG, Heerlen), to co-operate in stimulating economic growth in strong SME sectors: manufacturing, agro-food and logistics. Prof. Bart Nieuwenhuis 5