1. Windows8
Launched in
Indonesia
Period:17-29 October 2012

2. Windows 8
Launching in
Indonesia Overview
Windows In Indonesia
“Windows occupies 97 percent of the PC market in Indonesia”
-Andreas Diantoro, Microsoft Indonesia’s president director-
Source :
http://www.thejakartapost.com/news/2012/10/26/microsoft-
kicks-windows-8.html
Windows 8
“We know that the boundaries about how we can see the work
and fun and home have really changed. A computer is no longer
synonymous with office productivity. It is now the thing we use in
daily life,”
-Tracy Fellows, Microsoft president for Asia-Pacific - Esplanade
Theatre, Singapore, 26th October 2012
Source : :
http://www.thejakartapost.com/news/2012/10/26/microsoft-
kicks-windows-8.html

3. Objective
Indonesian Netizen opinion,
activity and coversation in twitter
on Windows 8
From October 17th until October
29th, 2012

4. Campaign Summary
 From period 17 – 29 October 7,2012 #windows8 generate 8,526 Post (Buzz) within 2 weeks
 In 26 October 2012 the most conversation about #windows8 has gained 2,016 post (Buzz)
 The most positive opinion is “keren” has gained 187 Post (Buzz) and the most negative opinion is “biasa aja” has
gained 290 Post (Buzz)
 Mostly #windows8 generate neutral sentimet

5. Volume trending

6. Windows 8
Brand Favourability

7. Sentiment Brand Distribution

8. Storyline of trend conversation
Trend of conversation by Netizens of certain period
• From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz).
• In 26 October 2012 the most conversation about #windows8 has gained 2,016 post
(Buzz).

9. Insight Windows 8 Version
Windows 8 RT Windows 8
3 buzz 2 buzz
• About #Windows8 version mostly
Windows8 Pro has gained 31 buzz, Windows8
RT has gained 3 buzz, and Windows8 has
Windows 8 gained 2 buzz.
Pro
31 buzz

10. Insight Windows 8 and Device
Notebook
Netbook
15 buzz
12 buzz
Smartphone
20 buzz
PC
246 buzz • About #Windows8 and Device mostly PC
has gained 246 buzz, then PC has gained 244
Tablet buzz.
244 buzz

11. Insight Windows 8 and Various Brand Device
HP Toshiba
Sony 17 buzz 9 buzz
19 buzz
Samsung
Fujitsu 55 buzz
22 buzz
Dell • About #Windows8 and Various Brand Device
46 buzz mostly Samsung has gained 55 buzz, then Dell
has gained 46 buzz
Asus
Acer Lenovo
35 buzz
41 buzz 44 buzz

12. Insight Windows 8 and OS
Android
32 buzz Windows 7
Ubuntu 103 buzz
36 buzz
• About #Windows8 and OS mostly Windows 7
has gained 103 buzz, then Apple has gained 60
Apple (iOS) buzz
60 buzz

13. Insight Windows 8 and Market Demand
bajak
3 buzz
• About #Windows8 and Market Demand mostly
Upgrade Beli “Beli” has gained 173 buzz, then “Upgrade” has
156 173 buzz
gained 156 buzz

14. Insight Windows 8 and Quality
original
11 buzz
• About #Windows8 and Quality mostly
bajakan “bajakan” has gained 20 buzz, then
20 buzz “Original” has gained 11 buzz

15. Insight Windows 8 and Price
murah
7 buzz
mahal
12 buzz promo + • About #Windows8 and Price mostly
harga “Promo+harga promo” has gained 50 buzz,
promo then “mahal” has gained 12 buzz
50 buzz

16. Insight Windows 8 and Keyword
Harga
57 buzz
Device Peluncuran
135 buzz 269 buzz • About #Windows8 and Keyword mostly
“Peluncuran” has gained 269 buzz, then
“aplikasi” has gained 167 buzz
Aplikasi
167 buzz

18. Most Influence
account - By
reach &
engagement
Measures of most impactful
account counted by total
number of netizens that get
spread of post(reach) and
number of netizens whose
interaction with post
(engagement)

19. Top 10 Influencers
Most influenced account
measures by total
number of post
multiplied with total
number of netizens
whose spread by post
(reach)

20. Most RT
account &
engagement
content
Most impactful account
measures by total number
Retweet of post by other
Netizens

21. Influence Account By
Autority