Our mission is to help humanity thrive by empowering individuals and teams to achieve their most ambitious goals. We do this through our commitment to the transformative power of education and technology. We offer premium courses and personal coaching in organisational leadership, fundraising, public speaking and digital marketing.

1. BRANDBOOK

2. Contents
1. Introduction
2. Our Story
5. Mission Statement
6. Brand Narrative
7. Brand Attributes
12. Logo
13. Typography
14. Gradients
15. Colour Pairings

3. Welcome to OmniSpace.
We’re thrilled that you’re here!
If you’re reading this, chances are that you’re here for the
same reasons we get out of bed every morning: to nurture
personal growth and to change the world for the better.
This book is designed to give you a flavour of what our
brand is all about. Be mindful, stay curious, and remember
that the world needs Dreamers like you.
This is going to be fun!
I N T R O D U C T I O N
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4. Hi! I’m Dylan
When I launched my campaign to complete
my postgraduate degree at the University of
Cambridge, I had to utilise multiple skills to
reach my target of $80,000.
I had to be a storyteller and
craft a genuine narrative
that people would feel
compelled to share.
I had to be an innovative strategist and think
carefully about how I’d hit critical milestones
before the deadline. I had to be an advocate
and defend my cause against naysayers.
By combining these skills among others, I was
able to raise over $106,000 in 1.5 months, get
featured in the national press and weave a
new trajectory for myself and the communities
that I serve.
I want to emphasise that these weren’t fixed
traits that I was born with but rather skills
that I’ve nurtured over time.
Over the last decade, I’ve been privileged
to be mentored and coached by executives
at world-renowned firms and companies like
Goldman Sachs, Freshfields, McKinsey &
Company, Google and leading advertising
agencies like McCann. I’ve attended two
top-tier universities (Cambridge University
and UCL), I was elected a fellow of the Royal
Society of Arts, and I sit on the executive
board of two tech startups.
O U R S T O RY
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5. Crucially, I embarked on a personal journey to pursue
the optimal life and to develop a mind capable of
solving the world’s most entrenched problems. I knew
that if I could put together my insights and synthesise
the interdisciplinary knowledge and experiences I’ve
acquired, I could help thousands if not millions of
changemakers and entrepreneurs across the globe
who share my drive for positive social change.
And that, of course, is how
OmniSpace was born.
Growth and learning are always choices for those who
are willing. My hope is that OmniSpace will provide
you with some vital guidance and inspiration to
bolster that willingness.
Thank you so
much for joining
us in making
this dream
a reality.
O U R S T O RY
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6. “A mind that is stretched by
new experiences can never go
back to its old dimensions.”
~ Oliver Wendell Holmes Sr
O U R S T O RY
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7. 5
Helping humanity thrive
by empowering individuals
and teams to achieve
their most ambitious
goals. We do this through
our commitment to the
transformative power of
education and technology.
M I S S I O N S TAT E M E N T

8. 6
Transcend the
status quo together.
B R A N D N A R R AT I V E

9. B R A N D AT T R I B U T E S
If OmniSpace were a person,
how would you describe them?
We asked this question to teammates from all across the company, and their
answers were distilled down to 4 Brand Tenets. You can think of them as
OmniSpace’s unique personality traits. When designing your projects or building
your products, feel free to consult these tenets and ask, ‘Does this feel like
OmniSpace?’
1. Impactful
2. Purposeful
3. Quirky
4. Down-to-earth
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10. B R A N D AT T R I B U T E S
Impactful
OmniSpace exists to help people learn the skills they need
to do the things they love. We provide invaluable support for
individuals and teams that are changing the world.
Empowering, Encouraging, Motivating
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11. B R A N D AT T R I B U T E S
Purposeful
OmniSpace exists to help humanity thrive. Our mission is
audacious and drives every step we take. Instead of acting
recklessly, we take each step with deliberate planning,
discipline and focus.
Passionate, Intentional, Effective
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12. B R A N D AT T R I B U T E S
Quirky
OmniSpace knows when to depart from rules and convention.
We expand our comfort zones through growth by balancing
integrity within ourselves and adaptation toward the world
around us.
Unconventional, Whimsical, Experimental
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13. B R A N D AT T R I B U T E S
Down-to-earth
OmniSpace keeps it real. We’re open and honest, avoiding
pretension and aloof jargon. We pursue growth and learning
and accept failure with humility and humour.
Genuine, Empathic, Loving
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14. L O G O
Brand Mark Freespace
Our ‘Inception-inspired spinning top’ mark symbolises the limitless
potential of human imagination. We hope it conveys a sense of
balance, creativity and purpose-driven education and consultancy we
work tirelessly to create and inspires people to transcend the status
quo together.
To protect the integrity of the logo, we insist that
other elements, such as other logos or content, are
kept a reasonable distance from the OmniSpace logo.
The suggested freespace around the logo has been
indicated above
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15. T Y P O G R A P H Y
P R I M A RY F O N T S E C O N D A RY F O N T
Avenir Arial
Aa Aa
Our primary font is Avenir. Avenir Medium should be used
whenever available. The letterforms feature nuanced design
decisions that make it perfect for digital use. Its geometric
proportions make it the perfect choice for a forward
thinking, modern organisation such as ours.
The word avenir is French for “future”.
Our secondary font is Arial. This should only be used in
situations where Avenir is unavailable.
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16. G R A D I E N T S
#FFAC17 – #FF8B17
MAIN: #00E1EA – DARK TINT: #00A4EA
#CCCCCC – #808080
#72D219 – #42AB19
#B251E4 – #7A55E9
#F1D800 – #F1AC00
#E80012 – #700000
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17. C O L O U R PA I R I N G S Each aspect of the OmniSpace brand not only has its own gradient related to it, but also a
colour pairing with one of the other gradients from within the brand. This ties every part of the
brand together. Example usages of the colour pairings are shown below.
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