If you are about to start your first Employee Advocacy program or scaling an existing program, this webinar can help you navigate the 5 different use cases - HR & Recruiting, Social Selling, Lead Generation, Brand Awareness and Event Promotion,

1. Top 5 Employee Advocacy Use
Cases

2. What is Employee Advocacy?
Employee Advocacy is defined as
companies empowering their employees to
amplify the goals of the brand through
sharing marketing approved content to
THEIR social media network.

3. 15% of People Trust Messages From Companies
Employees Are The Untapped
Marketing Channel
of Consumers Trust Recommendations
From People They Know90%
The average overlap
between a brand’s followers
and it’s employees’
followers is only 8%

4. Top 5 Employee Advocacy Use Cases
Let proud employees
endorse the
company as a great
place to work & help
with recruiting
HR & Company
Culture
Establish & extend
relationships with
prospects and
customers on social
media
Social
Selling
Increase sales leads
& conversions by
having an always-on
marketing channel
Lead
Generation
Humanize your
brand and increase
awareness through
your employees’
authentic voice
Brand
Awareness
Drive more
registrants &
attendees to
webinars and events
with real-time
sharing
Event
Promotion
Drive 20-50% of
overall event
registrations
11X more company
content amplification
5X website traffic;
25% more leads
Increase brand
awareness by 14X
27% more optimistic
about Co future

5. The Need to Engage
“Employees are disengaged at work, and organizations
have been exploring how social and digital technologies
can address this problem. But Altimeter found that only
41% of organizations believe they take a strategic
approach to employee engagement, while only 43%
believe they have an organizational culture of trust and
empowerment.”
- Altimeter

6. Business Benefits
Employee Benefits
Metrics
HR & Company Culture
• 27% more optimistic
about Co future
• 20% more inspired
• 12% more productive
(happy employees)
• Increase employee
engagement beyond
13% avg
Business Value / Improve company reputation & talent acquisition
Employees can take positive actions to promote or defend their employers brand
Owner: HR & Internal Communications
• Let proud employees endorse the company as a great place to work
• Accelerate recruiting with job opportunity referrals
• Align to Co mission & culture by amplifying key initiatives
• Allow employees to share company messages as thought leaders
• Feel the company is helping them build their personal brand
• Build up employee social profile/ increase # followers
• Gain greater visibility across the org and with management
• Recruit & get to work with friends

7. Business Benefits
Employee Benefits
Metrics
Key Statistics
• 92% of business-to-business buyers now start their search online
• B2B buyers are 57-70% through the buying process before they even engage with
sales
Social Selling
• 11x more company
content amplification
• 64% of teams that
use social selling hit
quota compared to
49% that don’t
• 700x increase in
content engagement
if employee sends
• 9:1 engagement ratio
of content
Business Value / Increase Revenue
Owner: Sales & Partners
• Establish and extend relationships with customers and prospects to social media
• Share thought leadership content with employee authentic voice
• Influence customer and prospects to purchase with positive company content
• Use content to (re)engage your buyer
• Make it easy to share approved content and build up your social media personal brand
• Help make and exceed quota by getting engaged earlier in the buying cycle

8. InterCall Social Selling
Case Study

9. • $1.4 billion dollar division
of West Corporation
• Relatively small marketing
spend
• Over 500 sales people in
NA
• Marketing investment
primarily is in sales reps
9
About InterCall
Your Organization

10. • Tap into our heavy investment in sales people
› Help increase their engagement with social media
› Use them to drive more leads and event registrations
› Establish sales reps as experts within their networks
• Get more from our content
• Provide alternative to sending emails with
articles/materials and hoping reps will share
those pieces with customers/prospects
• Establish InterCall as a thought leader
Goals for Social Selling
10

13. Business Benefits
Employee Benefits
Metrics
Lead Generation
Business Value / Increase Revenue
Owner: Marketing / Campaigns
• Increase sales leads & conversions by having an always on channel
• Save marketing costs versus paid media
• Increase shares, impressions and website traffic
• Personal recognition amongst peers & friendly competition in leaderboard ranking
• For sales, directly impacting pipeline
• 5x Increase website
traffic
• 5x lead conversion
• 13% savings in cost per
lead
• 25% more leads from
social
• 100% results tracking
and ROI

14. Business Benefits
Employee Benefits
Metrics
Brand Awareness
Business Value / Improve Company Reputation & Increase Revenue
Owner: Marketing, Communications, Corporate
& Content Marketing
• Increase awareness by expanding reach through employees’ authentic voice
• Increase share of voice and create buzz for product launches and company news
• Expand social media reach beyond corporate channels
• Centralize approved content for safe content distribution
• Better manage crisis communications
• Feeling connected and in the loop on the latest news
• Proud to be part of the company and to share messages
• Really easy to share
• 14x brand awareness
increase
• Own >53% SOV for
24hrs
• 7x increase reach by
employee
• 700x increase in
content engagement
• Save 2MM in
equivalent earned
media

15. Business Benefits
Employee Benefits
Metrics
Event Promotion
Business Value / Increase Revenue
Owner: Marketing / Events & Campaigns
• Drive more registrants and attendees to webinars and events
• Supplement your traditional paid promotion with real-time employee sharing
• Leverage employee relationships and real-time invites to increase likelihood of attending
• Personal recognition amongst peers & friendly competition in leaderboard ranking
• For sales, directly impacting pipeline
• Drive 20-50% of
overall event
registrations from
social
• Increase event
registration and
likelihood of attending
by 50%