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Marketing your Decorated Apparel Business

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Dana Zezzo, CAS
Dana Zezzo, CAS
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Marketing Your Apparel Decorating Business October 16-17, 2009 Welcome to the SWF Extravaganza!
Dana R. Zezzo Vice President of Sales [email_address] Cell: 440.344.5933
Target Marketing Advertising Marketing The Different Routes of Marketing
MARKETING OVERVIEW Identify Markets Identify Potential Identify Products Understanding Vendor Relationships Implement
Target Marketing Advertising Marketing (Hurry up and wait) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The world of marketing is changing…NOW!
The world of marketing is changing…NOW!
Your Past Life… What did you do before becoming a Branding Merchandising Specialist? Identify Markets
Age Income Gender Blue Collar vs. White Collar Marketing Distance? Identify Markets Basic Demographics
How big is the promotional products industry? Record $19.44 Billion in 2007 Promotional products spending topped: Internet advertising Outdoor advertising Cable TV advertising Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Top Buyers of Promotional Products by Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Potential
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Identify Products
Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
Most Popular Promotional Products Know them to sell them! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: PPAI 2005 Sales Volume Estimate
If you own the art, you own the customer. Use your current customers logos to generate more business! Logos Sell!
 
[object Object],[object Object],[object Object],[object Object],[object Object],Understanding Vendor Relationships Tap into a 19 billion dollar marketing engine! ,[object Object],[object Object],[object Object],[object Object],[object Object],Websites – Selling tool or reference?
Did you know for 2009 Vendor Status 2009 Promo Marketing Supplier Excellence Awards Gold Winner - Towels & Textiles category ASI 5-Star Supplier For having an average of at least 4.75 in each rating category. Facebook – Promo35 Elite 8 Counselor Distributor Choice Award Finalist SAGE “ A” Supplier rating
 
 
 
 
 
 
VIRTUAL & SPEC SAMPLES Get it in their hands!
Implement
Think out of the box… ! Or on it!!
Identify Markets Identify Potential Identify Products Understanding Vendor Relationships Implement MARKETING RECAP
THANK YOU Dana Zezzo Vice President of Sales [email_address]

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Marketing your Decorated Apparel Business

  • 1. Marketing Your Apparel Decorating Business October 16-17, 2009 Welcome to the SWF Extravaganza!
  • 2. Dana R. Zezzo Vice President of Sales [email_address] Cell: 440.344.5933
  • 3. Target Marketing Advertising Marketing The Different Routes of Marketing
  • 4. MARKETING OVERVIEW Identify Markets Identify Potential Identify Products Understanding Vendor Relationships Implement
  • 5.
  • 6. The world of marketing is changing…NOW!
  • 7. The world of marketing is changing…NOW!
  • 8. Your Past Life… What did you do before becoming a Branding Merchandising Specialist? Identify Markets
  • 9. Age Income Gender Blue Collar vs. White Collar Marketing Distance? Identify Markets Basic Demographics
  • 10. How big is the promotional products industry? Record $19.44 Billion in 2007 Promotional products spending topped: Internet advertising Outdoor advertising Cable TV advertising Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
  • 11. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
  • 12. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
  • 13.
  • 15. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
  • 17. Source: PPAI 2007 Estimate of Promotional Products Distributor Sales
  • 18.
  • 19. If you own the art, you own the customer. Use your current customers logos to generate more business! Logos Sell!
  • 20.  
  • 21.
  • 22. Did you know for 2009 Vendor Status 2009 Promo Marketing Supplier Excellence Awards Gold Winner - Towels & Textiles category ASI 5-Star Supplier For having an average of at least 4.75 in each rating category. Facebook – Promo35 Elite 8 Counselor Distributor Choice Award Finalist SAGE “ A” Supplier rating
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. VIRTUAL & SPEC SAMPLES Get it in their hands!
  • 31. Think out of the box… ! Or on it!!
  • 32. Identify Markets Identify Potential Identify Products Understanding Vendor Relationships Implement MARKETING RECAP
  • 33. THANK YOU Dana Zezzo Vice President of Sales [email_address]