1) The document provides tips for decorated apparel sellers to scale their business for higher profits.
2) It recommends bundling products, upselling additional items, and using existing customer artwork to generate repeat business as ways to increase profitability.
3) The key to success is selling solutions rather than just products by asking customers questions to understand their needs and event details.
Business Model Canvas (BMC)- A new venture concept
Scalability by Dana R Zezzo
1. How to sell more decorated apparel for a higher profit.
$ "Scalability" $
June 12 – 13, 2009
2. "Scalability"
Dana R. Zezzo
Vice President of Sales
dzezzo@protowelsetc.com
Cell: 440.344.5933
3. "Scalability" $
$
Good, Better, Best $
Building the proper scale equals higher profit.
4. Workshop Overview
Scalability
Application to close sales
Application to learn product
Proper positioning of brands in the industry
Bundle
Upselling
Selling Tips
5. Building the Scale
- Product Categories - Price
- Decoration Method - Color
- Fabrics – Technology - Brands
- Functionality
6.
7.
8.
9. Asking the Right Questions
Building the scale
What event will the item(s) be used for?
What is the purpose of the item(s)?
What budget are you targeting?
What is your event date (in-hands date)?
Who is the “real” end user?
What is the theme/message of the campaign?