The document discusses professional programs offered by the Open University of the Netherlands. It outlines the university's value proposition of providing the latest skills and knowledge co-created with industry partners through modular blended learning programs. It describes the university's value offering, which includes in-company programs, the yOUrMBA program, short programs, and professional programs that vary in customization and time commitment. Specific examples are provided of a short eHealth program done in collaboration with health research groups, a professional healthcare entrepreneurship program partnering with external organizations, and a customized data analytics program for a car manufacturer done with other university collaborators.

1. Professional Programs at the
Open University of the Netherlands:
The importance of collaboration
Nadine Roijakkers
Academic director Professional Programs
MID2018, 13 December 2018, Maastricht

2. Agenda
1. Value proposition
2. Value offering
1. Examples

3. Value proposition
Updates on the
latest
developments
Specific expertise
& skills
Deepening of
base knowledge
Latest knowledge & skills
From practice & research
Co-created by multi-disciplinary partners
Modular, blended learning concept
Digitalization
Demographic
changes
Social-economic
developments
Life-long learning
Value proposition

4. Agenda
1. Value proposition
2. Value offering
1. Examples

5. Value offering
High
Low
Low High
Levelof
customization
Weight of the program (# hours per week, program duration)
In-Company
program
yOUrMBA*
For-Company
program
Short
program
Professional
program
Medium
Medium
* All programs and study points obtained can be inserted within
the yOUrMBA program

6. Agenda
1. Value proposition
2. Value offering
1. Examples

7. Short program
eHealth, a practical exploration
• What?
– The latest developments in the field of eHealth and the
skills to optimally use eHealth technologies/blended
learning/10 weeks
• Collaboration?
– Different research groups within the OU
• Clients?
– Professionals within somatic, mental, public healthcare

8. Professional program
Healthcare entrepreneurship
• What?
– Business models, revenue models, big data, regulatory
& technological context, entrepreneurial behavior in
healthcare, etc./blended learning/28 weeks
• Collaboration?
– Different research groups within the OU, external
partners such as VEROZ, potential clients
• Clients?
– Entrepreneurs/intrapreneurs within healthcare

9. For-company program/car manufacturer
Data analytics
• What?
– Advanced hands-on data science/blended learning/12
weeks
• Collaboration?
– Different research groups within the OU, Zuyd, UM
• Clients?
– All data scientists employed by this particular client

10. Contact:
Nadine.Roijakkers@OU.NL