Book displays are a great way to highlight underused collections, increase circulation, and to encourage discovery in your library. In this free webcast with Susan Brown, director of the Chapel Hill Public Library and Nancy Dowd, co-author of ALA’ s best-selling book, Bite-Sized Marketing: Realistic Solutions for Overworked Librarians, we'll show you how you can create book displays that will leave readers asking for more.
2. Face-to-face
In house, self-
directed
Book Oriented Programs
Digital, self-
directed
Face-to-face In house, self-directed
Book
Oriented
Programs
Digital, self-directed
Our RA priorities
vs. reader priorities
22. THANK YOU!
Nancy Dowd,
Product Manager LibraryAware
ndowd@ebsco.com
Libraryaware.com
I’ll be a guest speaker at:
Oklahoma | Colorado, | Illinois | Oregon | New Hampshire | New York
Register here:
http://lj.libraryjournal.com/lead-the-change/programs/drive-circulation/
Notes de l'éditeur
Why are book display so important? They are the first part of the self-directed RA pathway for your patrons.
Avid readers know what they want. Libraries need to make sure we are part of the echo chamber of recommendations.
Casual readers aren’t always sure what to read next- use read-alikes to help them find their next great read.
Take patrons from book displays to the stacks to the books with visual RA materials meant to guide them to their next great book.
Start with your book display.
Add a RA impact to your end caps with visual reading recommendations. Carry through the colors to let patrons emotionally know they are looking at the same display.
Turn your stacks into an engaging browsing experience with shelf talkers- cross promote formats and services.
Leave take-aways so patrons can have a list to find or reserve books.
Take visual cues to carry this book display through a self-directed pathway.
Use the footprint and text from the book display and add great visual reading recommendations for the end cap flyers and shelf talkers.
Don’t forget to market your enewsletters- leave a sample out so people can see what they are missing.
In LibraryAware it’s easy to make reading maps
These LibraryAware Reading Advisor (RA) Packets provide ready-to-go content including book display flyers, reading maps, enf cap flyers, take aways (bookmarks) and shelf talkers.
We make it easy to combine fun with RA.
We also include social media items to post. Notice the bi-fold? It’s an annotated bibliography – great piece to leave on the stacks as part of your self-directed pathway.
Ready-to-go RA packet for fifty Shades of Grey.
Patrons new to a genre because of a popular book will really appreciate our ready-to-content that explores genre content.
Who doesn’t like Downton Abby- we’ve created some amazing pieces to help you!