This document summarizes the creative business cluster in the Tampere region of Finland. It notes that Tampere has transitioned from a heavy industry economy to one focused on ICT, manufacturing, life sciences, and creative industries. It highlights universities and research institutions that support these industries. Mediapolis is described as an international media campus bringing together production companies and students. Innovation hubs like Demola and Protomo provide opportunities for collaboration. The document outlines past economic development programs focused on clusters and notes current priorities around strengthening education, business environment, and culture/events to support technology, industry renewal, and making Tampere an attractive destination.

1. CREATIVE BUSINESSES
IN TAMPERE REGION
Päivi Myllykangas, CEO, Tredea ltd. & Tuiija Telén, Liaison Director, City of Tampere

2. Welcome to the Bright side!
* According to Taloustutkimus 2013, 2014
Best
place
*
2nd
largest
internationa
l airport
Optimal
logistics
location
2nd
biggest
growth
center

3. From Heavy Industry to Heavy Rock
– and Heavy Thinking
ICT
Manufac-
turing
Intelligent
Machines
Life
Science
Creative
Cleantech &
Energy
Nanotech
GREAT BUSINESS ENVIRONMENT WITH DIVERSE BUSINESS CAMPUSES, INNOVATION PLATFORM AND PARTNERS
STRONG
SPEAR
HEADS

4. Bright place, Bright people
Tampere
University of
Technology
University of
Tampere
Tampere
University of
Applied
Sciences
UNIVERSITY
CITY
OVER 38.000 UNIVERSITY STUDENTS
”The local top research provides highly
valuable support to our R&D activities.“
- Veli-Pekka Vatula, Site Manager, Intel
”Three Universities in the region provide us an
access to the top level knowledge and
competent resources.“
-Tero Blomqvist, Nokia
Police
University
College of
Finland

5. What is the Tampere Creative Business cluster about?
Funding and expertise
•Business Angels
•Public funded projects
•National expertise
programmes (INKA)
Agencies and managers
Top research and
education
Culture and arts institutions:
•Theatres, Concerts, Art
exhibitions, Museums,
Festivals...
Modern innovation and
content creation HUBs:
•Mediapolis, New factory,
Protomo, Demola

6. Lots of playground for the
creative minds
We have great creative business expertise in the
Tampere region:
•40+ game studios with expertise also in serious and
educational gaming
•20 theatres that range from amateur groups to
internationally acclaimed professionals
•Mediapolis, a new kind of production environment, a
commercial hub of audio-visual production and
storytelling
•1,000 events and festivals with €100m total turnover,
from culture to sports, business to pleasure. Annual
growth 3-7%
Mediapolis is an international media
campus concentrating on content
production and audio-visual information
and communications technology.
Production companies and students
work side-by-side in an energetic
atmosphere creating their own stories
while utilising different media.

7. How do we operate?
Mediapolis is an international media campus concentrating on content
production and audio-visual information and communications technology.
Production companies and students work side-by-side in an energetic
atmosphere creating their own stories while utilising different media.
The Demola and Protomo innovation concepts are also a part of Mediapolis.
Demola offers university students a great opportunity to add some real-life
twist to the conventional path towards a career.
The New Factory is an environment for open innovation where ideas can be
processed into prototypes, pilot projects, products and services, new business
and new jobs.
Campus Arena will be a hub of science, research and technology. This extreme
concentration of knowhow is being developed in the heart of the Tampere
University of Technology campus in Hervanta.

8. STRONG CLUSTERAL DEVELOPMENT
TAMPERE PROGRAM BASED ECONOMIC
POLICY 1990’S ---

9. > Cluster based regional development was chosen
the tool in the early 1990’s
> The firms identified themselves well in given
clusters
> The universities as well as research organizations
were also divided in a way that supported
cluster based regional development
> The program based structure fitted well in
developing verticals as well as horizontals
Cluster Based Development

10. Tampere Programs, I
> Center of Expertise (1994- )
• Cluster development program
• Volume 1999 -2006 about 91 M€
• City investments about 8 M€
> eTampere (2000 – 2005)
• Extensive information society program
• ICT, public services, business development, culture
• Volume 130 M€
• City investments about 10-15M€
> BioneXt (2003 – 2009)
• Focus on life science: implants, immunology, ICT
• Volume 190M€
• City investments 8 M€

11. Tampere Programs, II
• > Creative Tampere (2006- 2011)
• Development program for Creative Industries
• Volume 35 M€
• City investments 7 M€
• ----------------------------------------------------------------------------------------
-
• > Open innovation and service platforms (2010 -2012)
• Focus on service innovations, open platforms and public services
and procurement
> Open Tampere (2012 - )
 Focus on activity based cross clusteral development – start ups,
growth and internatiuolization of businesses
> Innovative Cities (2014 - )
 National program, Tampere with two themes: Smart City and
Renewing Industries

12. Creative Tampere 2006-2011
Change in turnover 2006-
2010
all industries +10,9%
CCIs + 17,8%

13. Change of Turnover in CCIs 2006-2010

14. TECHS, BRICKS AND ROCK N’ ROLL
TAMPERE ECONOMIC POLICY 2014-

15. Techs, Bricks and Rock n’ Roll
TECHS – Tampere is internationally collaborating hub for knowledge
and innovation. The internationalization, attractiveness and work life
orientation of education is increased.
Focus of born of new spear head businesses is in innovation platforms
(Innovation centers, city development projects, campus development)
Education is internationalized and provides skilled labor force for
future business life (2nd
level, HEIs) (f.eg. internationalization,
collaboration to strengthen the attractiveness, most student friendly
city in Finland)
The vitality and success of the city is based on strong stakeholder
collaboration and networking activities (city-businesses, city-
universities, international networking focus on substances)
TECHS: the strong knowledge and collaboration basis for technological
innovations and development of education and new businesses

16. Techs, Bricks and Rock n’ Roll
BRICKS – Tampere business environment is developed in
collaboration with business life, research organizations and
educational institutions to strengthen the starting, growing and
internationalizing of enterprises
Tampere is the best place for companies to start, grow and
internationalize (f.eg. Open Tampere Program)
The city enhances innovations and new businesses by its’ own
economical activities (f.eg. innovative public procurements)
The ecosystem for manufacturing industries has strengthened
(f.eg. Innovative Cities Program)
BRICKS: strong industrial history (heavy industry – red bricks) > the
new building blocks of new business environment and renewing
industries

17. ROCK N’ ROLL – Tampere is an internationally attractive city of
culture, events and sports and an attractive destination for travelers.
The spear head activities in culture are identified and strengthened
(music, theatres, international co operation)
Tampere offers good environment and facilities for events year
round (f.eg. the event strategy, all year events, international events,
enhancing local communities)
Tampere ids the most attractive and internationally renowned
travel destination (f.eg. city marketing, travel service offerings)
ROCK N’ ROLL: active culture life and different events are a major
attractiveness factor of the city – Tampere is the Finnish theatre and
ice hockey capital
Techs, Bricks and Rock n’ Roll

18.  ECIA policies implementation
 Cross sectoral collaboration
 new tools (innovation voucher scheme)
 business development services
 CCI enhancing business environments
 innovation platforms – Mediapolis
Next in CCI Development in Tampere
Mediapolis is an international
media campus concentrating on
content production and audio-
visual information and
communications technology.
Production companies and
students work side-by-side in an
energetic atmosphere creating
their own stories while utilising
different media.

19. Thank You!
Ms. Päivi Myllykangas,
Tredea Ltd,
paivi.myllykangas@tredea.fi
Ms. Tuija Telén,
City of Tampere,
tuija.telen@tampere.fi
www.tampereallbright.fi www.investtampere.fi