Allen Noren ELS

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Business Formation

Strategies for Online Marketing
and Engagement

Allen Noren
VP Online Digital Initiatives

About O’Reilly

In Print In Person Online

What’s happening to our business:
Three perspectives
• Customers
• Publisher
• Content creators

Two: Yale Executive MBA

“If it wasn’t on Google, it
didn’t exist.”

Three: CFO of a publishing company

“Books are so
inconvenient.”

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Allen Noren ELS

1. Strategies for Online Marketing and Engagement Allen Noren VP Online Digital Initiatives

2. oreilly.com

3. About O’Reilly In Print In Person Online

4. What’s happening to our business: Three perspectives • Customers • Publisher • Content creators

5. One: University honors students Books?

6. Two: Yale Executive MBA “If it wasn’t on Google, it didn’t exist.”

7. Three: CFO of a publishing company “Books are so inconvenient.”

Allen Noren ELS

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