SlideShare une entreprise Scribd logo

Online: the rise and rise (updated AEC Web 2.0 presentation)

•Télécharger en tant que PPT, PDF•
•
pwcom.co.uk Ltd
pwcom.co.uk Ltd

social media for architecture, engineering and construction - an updated version of CIMCIG presentation. Created by Paul Wilkinson, June 2009

Technologie
1  sur  25
Online: the rise and rise Paul Wilkinson
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ pre-web’ PR and marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – aka: social media ,[object Object],[object Object],[object Object],[object Object],[object Object],(Sources: Wikipedia ; Kaizo)
Web 1.0 vs. Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) Web 1.0 was about … Web 2.0 is about … reading writing companies communities one-way two-way lecture conversation advertising word-of-mouth owning sharing
Web 1.0 vs. Web 2.0 Trad’l marketing/PR was about … Marketing/PR 2.0 is increasingly … B2C B2B B2C2B B2i2B one-to-many monologue control of message control of media many-to-many (C2C) dialogue user-generated content user self-publishing
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Wisdom of crowds”
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – a lightning tour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 – putting it all together
[object Object],[object Object],[object Object],[object Object],Web 2.0 – putting it all together
Why does Web 2.0 matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Sources: Ofcom, ComScore, BBC, LinkedIn – all 2008 )
Embracing Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittall Windows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
audit - Crittal Windows (misspelt) ,[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 – some advice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Embracing Web 2.0 - ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why does Web 2.0 matter? ,[object Object]
Online: the rise and rise [email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920 To find out more…

Recommandé

Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
 
Lessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingLessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingpwcom.co.uk Ltd
 
Web 2.0
Web 2.0Web 2.0
Web 2.0Garis Pang
 
Web 3.0
Web 3.0Web 3.0
Web 3.0Jo Bhakdi for Pioneerradio
 
Social networks , Job Searching and Research - 1
Social networks , Job Searching and Research - 1Social networks , Job Searching and Research - 1
Social networks , Job Searching and Research - 1Carlo Vaccari
 
Web 2.0, Web Social
Web 2.0, Web SocialWeb 2.0, Web Social
Web 2.0, Web SocialSerge Garlatti
 
Web3: a simple and visual explanation
Web3: a simple and visual explanationWeb3: a simple and visual explanation
Web3: a simple and visual explanationTotal Identity
 
Acquisitions Institute Conference
Acquisitions Institute ConferenceAcquisitions Institute Conference
Acquisitions Institute ConferenceMemo Cordova
 

Recommandé

Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)Online: The rise and rise (CIMCIG presentation, February 2009)
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
 
Lessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingLessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingpwcom.co.uk Ltd
 
Web 2.0
Web 2.0Web 2.0
Web 2.0Garis Pang
 
Web 3.0
Web 3.0Web 3.0
Web 3.0Jo Bhakdi for Pioneerradio
 
Social networks , Job Searching and Research - 1
Social networks , Job Searching and Research - 1Social networks , Job Searching and Research - 1
Social networks , Job Searching and Research - 1Carlo Vaccari
 
Web 2.0, Web Social
Web 2.0, Web SocialWeb 2.0, Web Social
Web 2.0, Web SocialSerge Garlatti
 
Web3: a simple and visual explanation
Web3: a simple and visual explanationWeb3: a simple and visual explanation
Web3: a simple and visual explanationTotal Identity
 
Acquisitions Institute Conference
Acquisitions Institute ConferenceAcquisitions Institute Conference
Acquisitions Institute ConferenceMemo Cordova
 
Towards Marketing 2.0
Towards Marketing 2.0Towards Marketing 2.0
Towards Marketing 2.0pwcom.co.uk Ltd
 
Entrepreneurs getting social - B2B PR and social media
Entrepreneurs getting social - B2B PR and social mediaEntrepreneurs getting social - B2B PR and social media
Entrepreneurs getting social - B2B PR and social mediapwcom.co.uk Ltd
 
Training Ciem March 2010
Training Ciem March 2010Training Ciem March 2010
Training Ciem March 2010NIAS
 
Case For Organizational Web 2.0 Ss Version
Case For Organizational Web 2.0 Ss VersionCase For Organizational Web 2.0 Ss Version
Case For Organizational Web 2.0 Ss VersionDr. George Taylor III, SPHR,SCP
 
Why Web 2.0 should matter to today's architects (and others)
Why Web 2.0 should matter to today's architects (and others)Why Web 2.0 should matter to today's architects (and others)
Why Web 2.0 should matter to today's architects (and others)pwcom.co.uk Ltd
 
Web3.0 Action Benchmarks
Web3.0 Action BenchmarksWeb3.0 Action Benchmarks
Web3.0 Action BenchmarksJo Bhakdi for Pioneerradio
 
Making Connections, Building Relationships
Making Connections, Building RelationshipsMaking Connections, Building Relationships
Making Connections, Building RelationshipsDr Peter Carey
 
An Introduction to Web 2.0
An Introduction to Web 2.0An Introduction to Web 2.0
An Introduction to Web 2.0lisbk
 
Why web 2.0 should matter to today's architects (and others)
Why web 2.0 should matter to today's architects (and others)Why web 2.0 should matter to today's architects (and others)
Why web 2.0 should matter to today's architects (and others)pwcom.co.uk Ltd
 
Web2 0 Ppt
Web2 0 PptWeb2 0 Ppt
Web2 0 Pptsurenth
 
Web 2.0 research
Web 2.0 researchWeb 2.0 research
Web 2.0 researchMichael
 
P P P I S W M Communication
P P P I S W M CommunicationP P P I S W M Communication
P P P I S W M CommunicationWASTE_VV
 
A Taste of Tech: Finding Function in Social Media
A Taste of Tech: Finding Function in Social MediaA Taste of Tech: Finding Function in Social Media
A Taste of Tech: Finding Function in Social MediaJordan Epp
 
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And LimitationsThierry Nabeth
 
Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web2LLP
 
Social media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersSocial media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersWeb2LLP
 
Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Jeff Ingram
 
Web 2.0: a course
Web 2.0: a courseWeb 2.0: a course
Web 2.0: a courseCarlo Vaccari
 
Workshop Web 2.0 for ROON
Workshop Web 2.0 for ROONWorkshop Web 2.0 for ROON
Workshop Web 2.0 for ROONSamuel Driessen
 
Cwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 MbCwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 Mbpwcom.co.uk Ltd
 
From content to community
From content to communityFrom content to community
From content to communitypwcom.co.uk Ltd
 
Community engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingCommunity engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingpwcom.co.uk Ltd
 

Contenu connexe

Tendances

Entrepreneurs getting social - B2B PR and social media
Entrepreneurs getting social - B2B PR and social mediaEntrepreneurs getting social - B2B PR and social media
Entrepreneurs getting social - B2B PR and social mediapwcom.co.uk Ltd
 
Training Ciem March 2010
Training Ciem March 2010Training Ciem March 2010
Training Ciem March 2010NIAS
 
Why Web 2.0 should matter to today's architects (and others)
Why Web 2.0 should matter to today's architects (and others)Why Web 2.0 should matter to today's architects (and others)
Why Web 2.0 should matter to today's architects (and others)pwcom.co.uk Ltd
 
Making Connections, Building Relationships
Making Connections, Building RelationshipsMaking Connections, Building Relationships
Making Connections, Building RelationshipsDr Peter Carey
 
An Introduction to Web 2.0
An Introduction to Web 2.0An Introduction to Web 2.0
An Introduction to Web 2.0lisbk
 
Why web 2.0 should matter to today's architects (and others)
Why web 2.0 should matter to today's architects (and others)Why web 2.0 should matter to today's architects (and others)
Why web 2.0 should matter to today's architects (and others)pwcom.co.uk Ltd
 
Web2 0 Ppt
Web2 0 PptWeb2 0 Ppt
Web2 0 Pptsurenth
 
Web 2.0 research
Web 2.0 researchWeb 2.0 research
Web 2.0 researchMichael
 
P P P I S W M Communication
P P P I S W M CommunicationP P P I S W M Communication
P P P I S W M CommunicationWASTE_VV
 
A Taste of Tech: Finding Function in Social Media
A Taste of Tech: Finding Function in Social MediaA Taste of Tech: Finding Function in Social Media
A Taste of Tech: Finding Function in Social MediaJordan Epp
 
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And LimitationsThierry Nabeth
 
Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web2LLP
 
Social media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersSocial media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersWeb2LLP
 
Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Jeff Ingram
 
Workshop Web 2.0 for ROON
Workshop Web 2.0 for ROONWorkshop Web 2.0 for ROON
Workshop Web 2.0 for ROONSamuel Driessen
 

Tendances (19)

Towards Marketing 2.0
Towards Marketing 2.0Towards Marketing 2.0
Towards Marketing 2.0
 
Entrepreneurs getting social - B2B PR and social media
Entrepreneurs getting social - B2B PR and social mediaEntrepreneurs getting social - B2B PR and social media
Entrepreneurs getting social - B2B PR and social media
 
Training Ciem March 2010
Training Ciem March 2010Training Ciem March 2010
Training Ciem March 2010
 
Case For Organizational Web 2.0 Ss Version
Case For Organizational Web 2.0 Ss VersionCase For Organizational Web 2.0 Ss Version
Case For Organizational Web 2.0 Ss Version
 
Why Web 2.0 should matter to today's architects (and others)
Why Web 2.0 should matter to today's architects (and others)Why Web 2.0 should matter to today's architects (and others)
Why Web 2.0 should matter to today's architects (and others)
 
Web3.0 Action Benchmarks
Web3.0 Action BenchmarksWeb3.0 Action Benchmarks
Web3.0 Action Benchmarks
 
Making Connections, Building Relationships
Making Connections, Building RelationshipsMaking Connections, Building Relationships
Making Connections, Building Relationships
 
An Introduction to Web 2.0
An Introduction to Web 2.0An Introduction to Web 2.0
An Introduction to Web 2.0
 
Why web 2.0 should matter to today's architects (and others)
Why web 2.0 should matter to today's architects (and others)Why web 2.0 should matter to today's architects (and others)
Why web 2.0 should matter to today's architects (and others)
 
Web2 0 Ppt
Web2 0 PptWeb2 0 Ppt
Web2 0 Ppt
 
Web 2.0 research
Web 2.0 researchWeb 2.0 research
Web 2.0 research
 
P P P I S W M Communication
P P P I S W M CommunicationP P P I S W M Communication
P P P I S W M Communication
 
A Taste of Tech: Finding Function in Social Media
A Taste of Tech: Finding Function in Social MediaA Taste of Tech: Finding Function in Social Media
A Taste of Tech: Finding Function in Social Media
 
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
2009 Fidis Winter School Fidis.2.0.Advantages And Limitations
 
Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success? Web Strategy: Magic Formula For Success?
Web Strategy: Magic Formula For Success?
 
Social media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managersSocial media based dissemination strategies for Erarmus project managers
Social media based dissemination strategies for Erarmus project managers
 
Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009Implementing Social Media Communications in February 2009
Implementing Social Media Communications in February 2009
 
Web 2.0: a course
Web 2.0: a courseWeb 2.0: a course
Web 2.0: a course
 
Workshop Web 2.0 for ROON
Workshop Web 2.0 for ROONWorkshop Web 2.0 for ROON
Workshop Web 2.0 for ROON
 

En vedette

From content to community
From content to communityFrom content to community
From content to communitypwcom.co.uk Ltd
 
Community engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingCommunity engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingpwcom.co.uk Ltd
 
Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...pwcom.co.uk Ltd
 
Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1pwcom.co.uk Ltd
 
Be2camp PR and Marketing for construction businesses in a Web 2.0 world
Be2camp PR and Marketing for construction businesses in a Web 2.0 worldBe2camp PR and Marketing for construction businesses in a Web 2.0 world
Be2camp PR and Marketing for construction businesses in a Web 2.0 worldpwcom.co.uk Ltd
 
Getting social - or - How the construction sector has adopted social media
Getting social - or - How the construction sector has adopted social mediaGetting social - or - How the construction sector has adopted social media
Getting social - or - How the construction sector has adopted social mediapwcom.co.uk Ltd
 
Getting social - social media in construction communications
Getting social - social media in construction communicationsGetting social - social media in construction communications
Getting social - social media in construction communicationspwcom.co.uk Ltd
 
"Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR "Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR pwcom.co.uk Ltd
 
Getting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2BGetting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2Bpwcom.co.uk Ltd
 
Green Building Be2 Camp Pecha Kucha 2008
Green Building Be2 Camp Pecha Kucha 2008Green Building Be2 Camp Pecha Kucha 2008
Green Building Be2 Camp Pecha Kucha 2008pwcom.co.uk Ltd
 
Augmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIMAugmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIMpwcom.co.uk Ltd
 
Umd draft-2010 jun22
Umd draft-2010 jun22Umd draft-2010 jun22
Umd draft-2010 jun22Ed Bice
 
Construction Collaboration 2010
Construction Collaboration 2010Construction Collaboration 2010
Construction Collaboration 2010pwcom.co.uk Ltd
 
The State Of (Construction) Collaboration
The State Of (Construction) CollaborationThe State Of (Construction) Collaboration
The State Of (Construction) Collaborationpwcom.co.uk Ltd
 
Lost City Of Atlantis
Lost City Of AtlantisLost City Of Atlantis
Lost City Of AtlantisBuckethead
 

En vedette (20)

Cwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 MbCwc Meets Web 2.0 Mb
Cwc Meets Web 2.0 Mb
 
From content to community
From content to communityFrom content to community
From content to community
 
Community engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thingCommunity engagement: online, offline - it's a people thing
Community engagement: online, offline - it's a people thing
 
Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...Why web 2.0 matters to construction in today's property and construction indu...
Why web 2.0 matters to construction in today's property and construction indu...
 
Be2camp Intros
Be2camp IntrosBe2camp Intros
Be2camp Intros
 
Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1Built Environment meets Web 2.0 - The Be2camp story so far.v1
Built Environment meets Web 2.0 - The Be2camp story so far.v1
 
Be2camp PR and Marketing for construction businesses in a Web 2.0 world
Be2camp PR and Marketing for construction businesses in a Web 2.0 worldBe2camp PR and Marketing for construction businesses in a Web 2.0 world
Be2camp PR and Marketing for construction businesses in a Web 2.0 world
 
Getting social - or - How the construction sector has adopted social media
Getting social - or - How the construction sector has adopted social mediaGetting social - or - How the construction sector has adopted social media
Getting social - or - How the construction sector has adopted social media
 
Getting social - social media in construction communications
Getting social - social media in construction communicationsGetting social - social media in construction communications
Getting social - social media in construction communications
 
"Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR "Getting social" - applying web 2.0 in construction marketing and PR
"Getting social" - applying web 2.0 in construction marketing and PR
 
Mb Pk
Mb PkMb Pk
Mb Pk
 
Getting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2BGetting Social. Why Web 2.0 matters for B2B
Getting Social. Why Web 2.0 matters for B2B
 
Green Building Be2 Camp Pecha Kucha 2008
Green Building Be2 Camp Pecha Kucha 2008Green Building Be2 Camp Pecha Kucha 2008
Green Building Be2 Camp Pecha Kucha 2008
 
Ciclopsmb
CiclopsmbCiclopsmb
Ciclopsmb
 
Augmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIMAugmented reality - from gimmick to BIM
Augmented reality - from gimmick to BIM
 
Umd draft-2010 jun22
Umd draft-2010 jun22Umd draft-2010 jun22
Umd draft-2010 jun22
 
Construction Collaboration 2010
Construction Collaboration 2010Construction Collaboration 2010
Construction Collaboration 2010
 
The State Of (Construction) Collaboration
The State Of (Construction) CollaborationThe State Of (Construction) Collaboration
The State Of (Construction) Collaboration
 
Lost City Of Atlantis
Lost City Of AtlantisLost City Of Atlantis
Lost City Of Atlantis
 
BIM: an overview
BIM: an overviewBIM: an overview
BIM: an overview
 

Similaire à Online: the rise and rise (updated AEC Web 2.0 presentation)

Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingOnline: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingpwcom.co.uk Ltd
 
Web 20 For Technical Communicators
Web 20 For Technical CommunicatorsWeb 20 For Technical Communicators
Web 20 For Technical CommunicatorsBogo Vatovec
 
Preparing for Virtual Leadership
Preparing for Virtual LeadershipPreparing for Virtual Leadership
Preparing for Virtual LeadershipDan Bevarly
 
How Organisations Can Harness The Power Of Web 20 1205670643187131 2
How Organisations Can Harness The Power Of Web 20 1205670643187131 2How Organisations Can Harness The Power Of Web 20 1205670643187131 2
How Organisations Can Harness The Power Of Web 20 1205670643187131 2rolinsf
 
How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...
How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...
How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...OMcareers Community
 
How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?Amit Ranjan
 
Durham pc-user-group-presentation
Durham pc-user-group-presentationDurham pc-user-group-presentation
Durham pc-user-group-presentationDigital Duncan
 
Communicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsCommunicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsInstitute of Development Studies
 
Chapter 7 web 2.0
Chapter 7 web 2.0Chapter 7 web 2.0
Chapter 7 web 2.0ash-89
 
05 web 2.0 introduction rs
05 web 2.0 introduction rs05 web 2.0 introduction rs
05 web 2.0 introduction rsWesley Shu
 
Some Fast Thoughts On Web 2 V3
Some Fast Thoughts On Web 2 V3Some Fast Thoughts On Web 2 V3
Some Fast Thoughts On Web 2 V3Marc Danziger
 
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social MediaMarketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social MediaDurhamPCusers
 
Web 2 0 Presentation
Web 2 0 PresentationWeb 2 0 Presentation
Web 2 0 PresentationEnnova Inc.
 
Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Bernie Borges
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Johnny Teoh
 
Workshop implications web 2.0 for IT
Workshop implications web 2.0 for ITWorkshop implications web 2.0 for IT
Workshop implications web 2.0 for ITSamuel Driessen
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFranky Redant
 

Similaire à Online: the rise and rise (updated AEC Web 2.0 presentation) (20)

Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingOnline: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
 
Web 20 For Technical Communicators
Web 20 For Technical CommunicatorsWeb 20 For Technical Communicators
Web 20 For Technical Communicators
 
Preparing for Virtual Leadership
Preparing for Virtual LeadershipPreparing for Virtual Leadership
Preparing for Virtual Leadership
 
How Organisations Can Harness The Power Of Web 20 1205670643187131 2
How Organisations Can Harness The Power Of Web 20 1205670643187131 2How Organisations Can Harness The Power Of Web 20 1205670643187131 2
How Organisations Can Harness The Power Of Web 20 1205670643187131 2
 
How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...
How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...
How Organisations Can Harness The Power Of Web 20 NASSCOM Fridays 2.0 33rd Se...
 
How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?How organisations can harness the power of Web 2.0?
How organisations can harness the power of Web 2.0?
 
How Organisations Can Harness The Power Of Web 20
How Organisations Can Harness The Power Of Web 20How Organisations Can Harness The Power Of Web 20
How Organisations Can Harness The Power Of Web 20
 
Durham pc-user-group-presentation
Durham pc-user-group-presentationDurham pc-user-group-presentation
Durham pc-user-group-presentation
 
Communicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicatorsCommunicating Your Message Using Web 2.0: A guide for development communicators
Communicating Your Message Using Web 2.0: A guide for development communicators
 
Chapter 7 web 2.0
Chapter 7 web 2.0Chapter 7 web 2.0
Chapter 7 web 2.0
 
05 web 2.0 introduction rs
05 web 2.0 introduction rs05 web 2.0 introduction rs
05 web 2.0 introduction rs
 
Some Fast Thoughts On Web 2 V3
Some Fast Thoughts On Web 2 V3Some Fast Thoughts On Web 2 V3
Some Fast Thoughts On Web 2 V3
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
KBB Social Media
KBB Social MediaKBB Social Media
KBB Social Media
 
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social MediaMarketing Products, Services and Unique Ideas - using WordPress and Social Media
Marketing Products, Services and Unique Ideas - using WordPress and Social Media
 
Web 2 0 Presentation
Web 2 0 PresentationWeb 2 0 Presentation
Web 2 0 Presentation
 
Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2Web 2 0/Social Media Presentation V2
Web 2 0/Social Media Presentation V2
 
Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2Acs Presentation Thinking Outside Of Inbox V2
Acs Presentation Thinking Outside Of Inbox V2
 
Workshop implications web 2.0 for IT
Workshop implications web 2.0 for ITWorkshop implications web 2.0 for IT
Workshop implications web 2.0 for IT
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshare
 

Plus de pwcom.co.uk Ltd

Behaviours4Collaboration
Behaviours4CollaborationBehaviours4Collaboration
Behaviours4Collaborationpwcom.co.uk Ltd
 
Improving the image of construction
Improving the image of constructionImproving the image of construction
Improving the image of constructionpwcom.co.uk Ltd
 
The business of blogging
The business of bloggingThe business of blogging
The business of bloggingpwcom.co.uk Ltd
 
Just-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the webJust-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the webpwcom.co.uk Ltd
 
Effective use of twitter in business
Effective use of twitter in businessEffective use of twitter in business
Effective use of twitter in businesspwcom.co.uk Ltd
 
Getting Social in construction
Getting Social in constructionGetting Social in construction
Getting Social in constructionpwcom.co.uk Ltd
 
Construction PR and marketing in the digital age
Construction PR and marketing in the digital ageConstruction PR and marketing in the digital age
Construction PR and marketing in the digital agepwcom.co.uk Ltd
 
What's next in digital communications for construction marketing
What's next in digital communications for construction marketingWhat's next in digital communications for construction marketing
What's next in digital communications for construction marketingpwcom.co.uk Ltd
 
Announcing the 2012 BE2Awards
Announcing the 2012 BE2AwardsAnnouncing the 2012 BE2Awards
Announcing the 2012 BE2Awardspwcom.co.uk Ltd
 
From email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologiesFrom email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologiespwcom.co.uk Ltd
 
Social media, communications and sustainability
Social media, communications and sustainabilitySocial media, communications and sustainability
Social media, communications and sustainabilitypwcom.co.uk Ltd
 
Construction: Getting Social
Construction: Getting SocialConstruction: Getting Social
Construction: Getting Socialpwcom.co.uk Ltd
 
Mobile and social media adoption in construction
Mobile and social media adoption in constructionMobile and social media adoption in construction
Mobile and social media adoption in constructionpwcom.co.uk Ltd
 
Getting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mixGetting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mixpwcom.co.uk Ltd
 
Construction: Getting social
Construction: Getting socialConstruction: Getting social
Construction: Getting socialpwcom.co.uk Ltd
 

Plus de pwcom.co.uk Ltd (17)

Behaviours4Collaboration
Behaviours4CollaborationBehaviours4Collaboration
Behaviours4Collaboration
 
Improving the image of construction
Improving the image of constructionImproving the image of construction
Improving the image of construction
 
The business of blogging
The business of bloggingThe business of blogging
The business of blogging
 
Just-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the webJust-in-Time knowledge - easy access to knowledge using the web
Just-in-Time knowledge - easy access to knowledge using the web
 
Effective use of twitter in business
Effective use of twitter in businessEffective use of twitter in business
Effective use of twitter in business
 
BIM: Data Everywhere
BIM: Data EverywhereBIM: Data Everywhere
BIM: Data Everywhere
 
Getting Social in construction
Getting Social in constructionGetting Social in construction
Getting Social in construction
 
Wikipedia basics
Wikipedia basicsWikipedia basics
Wikipedia basics
 
Construction PR and marketing in the digital age
Construction PR and marketing in the digital ageConstruction PR and marketing in the digital age
Construction PR and marketing in the digital age
 
What's next in digital communications for construction marketing
What's next in digital communications for construction marketingWhat's next in digital communications for construction marketing
What's next in digital communications for construction marketing
 
Announcing the 2012 BE2Awards
Announcing the 2012 BE2AwardsAnnouncing the 2012 BE2Awards
Announcing the 2012 BE2Awards
 
From email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologiesFrom email to BIM: 20 years of construction collaboration technologies
From email to BIM: 20 years of construction collaboration technologies
 
Social media, communications and sustainability
Social media, communications and sustainabilitySocial media, communications and sustainability
Social media, communications and sustainability
 
Construction: Getting Social
Construction: Getting SocialConstruction: Getting Social
Construction: Getting Social
 
Mobile and social media adoption in construction
Mobile and social media adoption in constructionMobile and social media adoption in construction
Mobile and social media adoption in construction
 
Getting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mixGetting Social: adding Web 2.0 to your construction communications mix
Getting Social: adding Web 2.0 to your construction communications mix
 
Construction: Getting social
Construction: Getting socialConstruction: Getting social
Construction: Getting social
 

Dernier

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 

Dernier (20)

2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 

Online: the rise and rise (updated AEC Web 2.0 presentation)

  • 1. Online: the rise and rise Paul Wilkinson
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Web 1.0 vs. Web 2.0 (Sources: Joe Drumgoole’s Copacetic ; Darrenbarefoot.com 2006 ) Web 1.0 was about … Web 2.0 is about … reading writing companies communities one-way two-way lecture conversation advertising word-of-mouth owning sharing
  • 9. Web 1.0 vs. Web 2.0 Trad’l marketing/PR was about … Marketing/PR 2.0 is increasingly … B2C B2B B2C2B B2i2B one-to-many monologue control of message control of media many-to-many (C2C) dialogue user-generated content user self-publishing
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Online: the rise and rise [email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920 To find out more…