"Бизнесийн англи хэл" Хичээл-3

1. Монголын нээлттэй
сургууль
ЛЕКЦ : Marketing
Багш: Г.Оюунцэцэг/Магистр/
Утас: 95758198
Е-мэйл:oyunaa_mng58@yahoo.com

2. Сэдвийн зорилго, зорилт
ЛЕКЦ1: Удиртгал
ЛЕКЦ1: Удиртгал
ЛЕКЦ1: Удиртгал
ЛЕКЦ1: Удиртгал

3. Describing Products
• Tell me about (this product)
• What can you tell me about (this product)?
• Can you give me some information/details about this?
• What is special/unique about this?
• What are the specifications?
• Let me tell you about . . .

4. • This is our (newest) product.
• This is one of our latest designs.
• It is made of . . .
• It can be used for . . .
• You can use it to . . .
• You can . . . with it
• This has/contains . . .
• This one features . . .
• This comes with . . .
• This is equipped with . . .
• This particular model . . .
• This is priced at . . .
• This costs . . .

6. Some words you can use:
rectangle, cylindrical, white, flat, silver, grey, metal, square, yellow, brown,
Round, gold, black, plastic, rubber, glass, nylon, line paper, leather , cotton, silk,
Polyurethane
Shape Color Material
bag
watch
Dress
shoes
translator

7. FUNCTIONS
2 anthracite counters with "azurage"
Angled date window at 6 o'clock
Black gold chronograph central second hand
Black gold counters'hands with a white tip
CARRERA & CALIBRE 18 - TELEMETER lettering on the
dial
Hand-applied polished faceted indexes
Polished and faceted hour and minute hands with
luminescent markers
Polished steel case
Polished steel crown with raised polished TAG Heuer
shield
Polished steel fixed bezel
Polished steel push-buttons
Printed minuterie on the flange
Printed vintage Heuer logo
Scratch-resistant "glassbox" sapphire crystal with
double anti-reflective treatment
Scratch-resistant sapphire caseback
Silver dial with "sunray" effect

8. .
• Shape : round
• Color: black and white
• Materials : STAINLESS STEEL -
• QUARTZ MOVEMENT.
• SCRATCH RESISTANT, ANTI-REFLECTIVE, K1 TEMPERED CRYSTAl.
• 660 FEET / 200 METERS WATER RESISTANT.
• 3 YEAR WARRANTY.
• LIMITED EDITION, EACH WATCH INDIVIDUALLY NUMBERED.

9. • If you want to sell a product, it is important to present it as positively
as possible. The list below contains words which are commonly used
in advertising to present products.
• Can you use them to complete the sentences below, changing the
verb forms where necessary?

10. tried and tested to boast, dependable, top of the range, latest design,
advanced, inexpensive , value for money , unbeatable, superior,
long-lasting, unbreakable, easy-to-use , much-vaunted, rock bottom,
unique, give guaranty

11. tried and tested to boast-
хэрэглэхэд зориулж туршиж
шалгасан
Dependable- найдвартай
top of the range - дээд зэрэглэлийн
latest design- хамгийн сүүлийн
шинэ загвар
Advanced- дэвшилттэй
inexpensive - нэг их үнэтэй биш
value for money – тохиромжтой үнэ
Unbeatable -нэн тохиромжтой
Superior- хамгийн сайн
long-lasting- удаан хугацааны
Unbreakable- эвдрэхгүй
easy-to-use – хэрэглэхэд амар
much-vaunted- талархал хүлээсэн
At rock bottom- доод үнэ
unique- цорын ганц ер бусын
give guaranty – баталгаа өгөх

12. • 1. The frame of this bicycle is titanium-enforced, making it
virtually unbreakable.
• 2. We are proud to present the much-vaunted new edition of
our estate car - here it is!
• 3. This product has been tried and tested by generations of
satisfied customers.
• 4. It might not look all that exciting, but it's certainly the most
dependable product in its price range, it will simply never fail
you!
• 5. We are proud to offer the best value for money in the whole
area.
• 6. This notebook uses the most advanced processor technology
available to date.
• 7. This is a top of the range computer - you won't find anything
better on the market at present.
• 8. We believe that our product is superior to all its competitors
at present.
• 9. As well as air-conditioning, this model boasts super-speed
heating.
• 10. This is the latest design. You'll not find it anywhere else yet,
we are the first to produce it, straight from the Milan Fashion
Show.
• 11. This is an inexpensive version of its brand counterpart, but I
can assure you it's just as good, if not better!
• 12. The step-by step guide makes this product the most easy-
to-use you'll have ever had!
• 13. We believe our prices to be unbeatable - if you find the
same product cheaper anywhere else, we'll refund the
difference!
• 14. This product is unique - you'll not find anything else like it
on the market!
• 15. The latest technology at rock-bottom prices - that's our
philosophy!
• 16. This dye is the most long-lasting on the market - it will
simply never wash out!

13. Value Grocery Tote - 15" x 13"
• Product Details
• This 80g non-woven polypropylene
grocery tote has Herculean strength for
those weekly grocery shopping trips.
• Feel free to load up: hefty 20" double
reinforced handles, an extra-large 10"
gusset, and a PE board bottom stand up
to large loads.
• Makes a wonderful reusable alternative
to in-store packaging and fits more too!
• Size: 14-1/2" x 13" x 10".
• Your price includes a one-color imprint
on the front of the grocery bag.
• Additional imprint color/locations
available for an extra charge.
• Set-up charge: add $50 per
color/location.
• Maximum number of imprint colors: 3
• Ready to ship in : 2 business days *.

14. http://www.eslgold.com/business/useful_exp
ressions/describing_products.html