This SlideShare shows the house style in my own product as well as an existing media product.

1. HOUSE STYLE IN EXISTING
PRODUCTS AND MY OWN
I have compared the house style across three products of artist Jessie J.
I have compared the house style across my own three products .

2. THE HAIR
Jessie J keeps the same hair cut across all three products, this is a black short
‘bob’ . This has been done in order to create continuity so the audience can
link/relate all the products together. The black also helps for the gold writing
to stand out. This is also an iconic feature for this artist. The black colour can
also be seen as a symbol of rebellion.

3. GOLD THEME
The gold theme is shown across all three products.
In the poster and the album it is used in the text to symbolise wealth and
luxury. However the music video does not conform to this connotation as
Jessie J appears to be taking off her gold jewellery. The items of clothing
she is wearing also reinforces this interpretation of Jessie J showing who
she really is.

4. THE NAILS
The artist is wearing the same colour nail varnish across each product. I
think this is really effective as it reinforces the rebellion statement she is
trying to recreate. The album is about being allowed to express yourself
and by wearing bold nail varnish it is representing this. Stereotypically black
nail varnish represents goths/ emos however Jessie J has broken this
stereotype so show that you don’t have to conform to a particular
stereotype to fit into society.

5. ARTIST
Jessie J appears across all three of her products to show continuity.
The audience can therefore relate each product to the artist. Each
products then links in well will each other as the artist can be easily
recognised.

6. CLOTHING
The artist is wearing the same clothes across all three products. These are a
long brown coat, a brown mixed scarf and leather gloves. In my music video
the artist wears a hat but this can not be seen in my ancillary texts. The
reason why I kept the same costume choice is because it creates a continuity
across all three of my products and the audience can link the products
together.

7. THE BEACH
I have ensured that the location which I have used appears across of my
products. This location is of the beach which represents the young girl being
free and at one with herself. I have added effects to my two ancillary texts in
order for them to stand out and catch the attention of the audience. The beach
appears at the end of my music video to show a transformation in the young
girl. The beach symbolises peacefulness hence why the colour scheme is very
basic and minimal.

8. WALKING
I have tried to capture the girl walking towards the camera in all my
products. This is effective as the same image can be found in each product
which links them all well together (creating an effect house style). This is
the most dominant part of my music video as it symbolises the artist is
now free and can be who see wants to be.

9. ARTIST
The artist is the same across all three products in order for the audience
to make a connection between each one. It also helps in the continuity
of my products as the artist appears in the same clothing, same hair cut
etc. If I used different images I don’t think it would have conveyed a
strong message of the girl being free.