Wat de muziekindustrie de afgelopen 20-30 is overkomen, overkomt de boekenwereld en uitgevers op dit moment in een nog hoger tempo, staat de filmwereld op korte termijn te verwachten en slaat inmiddels ook over naar de fysieke wereld ('bricks & mortar'). Een korte geschiedenisles, met rode draden, overeenkomsten, verschillen en aan de hand van enkele concrete, soms saillante voorbeelden en cases.

5. 4th edition

6. 30-35.000 pageviews per month

7. 80.000+ albums
15.000 dvd’s
150.000 people
5.000.000 tv-viewers

8. costs:
€ 53,10
80.000+ albums
15.000 dvd’s
150.000 people
5.000.000 tv-viewers

15.  90.000+ free album downloads. And counting…
 3.000+ cd’s, 1.000+ lp’s and 500 download cards sold
 8.000+ e-mail adresses: direct communication with fans
 Free promotion: 200+ international blogposts & reviews
 100 Shows in 1 year; 5 international tours

18.  ‘Name your price’: a minimum of $0,84 (credit card fees)
 On average: $5. But also: $100,84
 $15.000 worth of music & merchandise sold in 3 minutes
 4.000 digital ep’s; vinyl and all Limited Editions sold out
 No label, manager or iTunes, all through Bandcamp.com

19. The NEW RECORD, ART BOOK and TOUR

20. The NEW RECORD, ART BOOK and TOUR
1,192%

30. And share
with others!

40.  Music, film, books, bricks & mortar: it’s all the same…

41.  Music, film, books, bricks & mortar: it’s all the same…
 Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.

42.  Music, film, books, bricks & mortar: it’s all the same…
 Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.
 Go with the flow. See what works.

43.  Music, film, books, bricks & mortar: it’s all the same…
 Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.
 Go with the flow. See what works.
 Simple and convenience are Key.

44.  Music, film, books, bricks & mortar: it’s all the same…
 Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.
 Go with the flow. See what works.
 Simple and convenience are Key.
 People will pay for service, convenience, curation,
speed, choice, mobile, quality and/or social elements.

45.  Music, film, books, bricks & mortar: it’s all the same…
 Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.
 Go with the flow. See what works.
 Simple and convenience are Key.
 People will pay for service, convenience, curation,
speed, choice, mobile, quality and/or social elements.
 Be a drug dealer: first shot for free.

46.  Music, film, books, bricks & mortar: it’s all the same…
 Never outsmart or hinder your audience and customers;
Somewhere in the world there’s always 1 smart hacker.
 Go with the flow. See what works.
 Simple and convenience are Key.
 People will pay for service, convenience, curation,
speed, choice, mobile, quality and/or social elements.
 Be a drug dealer: first shot for free.
 Always those damn (copy)rights…

47. Thank you.
bit.ly/ehpo
bit.ly/Doorbraak