3. Innovation - Turnaround

4. … the Definition of Marketing

5. … the Definition Of Innovation

6. The Steps to Building An Innovation Culture

7. Top Down

8. Clarify Your Innovation Values

9. Get All Hands on Deck... ...set i-objectives

10. Initially Focus on Quantity vs. Quality

11. Consistently Communicate Implementation & Successes

12. Give Specific and Universal Rewards

13. Make Innovation a Mobius Loop

14. Innovation Must Be Holistic

15. Innovation Includes and Focuses on the Customer

16. Innovation Involves BOTH 1. The Organizational & 2. The Individual’s Opportunities for Contribution toward Improvement & “Individuals” can include Vendors & “Individuals” can include Vendors

17. Direction vs. Size of Dollars

19. Connecting the Unconnected

20. Respectfully Challenging the Status Quo

21. Flipping

22. Embrace Constraints

23. Study Customers Like a Scientist = “genchi genbutsu”

24. Networking

25. The 7 Step Echelon Innovation Process™ EIP™ to Echelon Your Team Toward Growth

26. 1. Listing Opportunities 2. Prioritizing Opportunities 3. Inviting Participation 4. Gathering Ideas 5. Decision on Implementation 6. Communicate Implementations 7. Reward & Celebrate!