EiTESAL Gender Diversity Initiative Launching day! - Initiative Scope Presentation by : Ms. Reem Asaad

1. Reem Asaad
CEO Raya Contact Center
EiTESAL Board Member

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We as business leaders, we seek competitiveness and
efficient resources allocation.
Talent Management: to have
skilled & talented workforce
Market Share: to maintain our
customers and enter new
markets
Innovation & Adaptability: to
constantly adapt to changing
market conditions & needs
Businesses Face Challenges
Brain Drain: to overcome brain
drain risks and loss of calibers
Risk Management: to
implement management
strategies & controls to
mitigate risks; and better
governance

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Our Society Faces Gender GAPsOur Society Faces Gender Gaps
Women represent 50% of the adult population, however..
 Egyptian women’s contribution is only
23% of the total labor force (5.3 mil.
women)
 Percentage of women with computer
ICT degrees: 47%
 Percentage of women working in the
ICT sector in Egypt: 20%
References:
‫النشرة‬‫السنويه‬‫الجهاز‬ ،‫العاملة‬ ‫القوى‬ ‫لبحث‬ ‫المجمعة‬‫المركزى‬‫ديسمبر‬ ‫إصدار‬ ،‫واإلحصاء‬ ‫للتعبئة‬2016
http://www.ictforwoman.gov.eg/Indicators.aspx
http://www.almasryalyoum.com/news/details/1126641

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 The 2015 Global Gender Gap
ranks Egypt 136 out of 144
countries in terms of women’s
economic participation.
 If women’s labor force
participation were equal to that
of men in Egypt, the country’s
GDP would increase by an
estimated 34 % (IMF, 2013).
 This means untapped resources
& pool of talents and
opportunities for growth.
Our Society Faces Gender Gaps
References:
http://www3.weforum.org/docs/GGGR16/WEF_Global_Gender_Gap_Report_2016.pdf
https://www.imf.org/external/pubs/ft/sdn/2013/sdn1310.pdf

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Winning & Retaining Talents- “Employer of Choice”
 Opportunity from sourcing talents from untapped
resources & pool of talents.
 GD management creates the working environment and
policies that promote employee engagement, higher
retention rates and productivity.
Enhancing Flexibility & Innovation
 Diversified set of skills and leadership styles.
 Diverse workforce increases companies’ ability to
better understand customer needs and to tap into
new markets.
Gender Diversity: Women as Business Drivers
47% of
university
graduates are
women
85% of
Egypt’s
purchasing
decisions are
made by
women
Reference: numbers communicating during IFC conference for Gender Diversity

6. EiTESAL initiative has the following three inter-related objectives
that we will aim to apply:
 Build a strong effective women community in ICT.
 Empower women in ICT: develop and raise women skills through
professional capacity building programs.
 Increase corporate awareness about gender diversity.
EiTESAL Gender Diversity 6
Initiative Objectives
Gender Diversity in ICT means Sector Growth & Sustainability !

7. Female
RetentionFemale Entry
Female
Career
Progression
EiTESAL Gender Diversity 7
Initiative Strategic Pillars

8. EiTESAL is planning to provide career path awareness sessions for Science,
Technology, Engineering and Mathematics (STEM) students & fresh graduates in
collaboration with Egyptian universities and educational institutions.
8EiTESAL Gender Diversity
1. Female Entry
Internships
& training
Database for
Women IT
Professionals
Recruitment

9. Since EiTESAL values the benefits of retaining women in the workforce and
developing and training women in technical IT positions. For that purpose, we are
planning to offer capacity-building programs.
9EiTESAL Gender Diversity
2. Female Retention & Sustainability
Gender
Diversity
Awareness
Sessions
Technical &
Leadership
Trainings
Programs for
Re-entrance
to the
Workforce

10. Through this initiative EiTESAL is planning to provide an internationally
recognized program to equip women to be in leadership positions and C-Level
positions:
10EiTESAL Gender Diversity
3. Female Career Progression
Coaching &
Mentorship
Programs
Leadership
Programs
Executive
Management
Program-C
Levels

11. EiTESAL GD Portal will be an online interactive tool that will
includes:
 Female community membership & database for women IT professionals
 Announcement for technical & leadership programs
 Job vacancies
 Worldwide publications about gender diversity & motivational videos
 Showcase role models
 Calendar for events, workshops,…
 Interactive Blog and online courses
 Our initiative latest news
www.eitesalgenderdiversity.org
11EiTESAL Gender Diversity
Gender Diversity Platform

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Capacity Building
Special rates on the
initiative programs &
courses
Recruitment
Priority to upload &
apply for IT vacancies
on platform
Networking
Attend the initiative events &
session for FREE
Engagement
Share your articles &
updates about ICT business
on platform
EiTESAL Women Community & Network Benefits
EiTESAL Gender Diversity

13. Thank You
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EiTESAL Gender Diversity