"How product development drives sustainable transformation" by Alex Thalmann — Co-Founder at The Morph Company. The presentation is about: • how trends change consumer behavior • how to drive sustainability in your services and products • why it changes your company and its values About Alex: Alex is the Co-Founder of The Morph Company Switzerland and enables organizations to shape the future sustainably & effectively. One initiative to connect organizations to sustainable change is the ASAP Academy. The Agile Sustainability Approach aims to build capacities in organizations to start a sustainable movement and organize new initiatives and projects throughout the organization. Alex combines his experience as a consultant for organizational development and innovation management to enable organizations with a strategic approach and hands-on mentality to act. With his experience as a design-thinking practitioner, agile coach, and project and product manager, he believes the most important challenge right now is to create organizations that kick off significant action to create a sustainable economy.

1. © 2022, TMC The Morph Company GmbH. Alle Rechte vorbehalten. Proprietär und vertraulich.

2. © 2022, TMC The Morph Company GmbH. Alle Rechte vorbehalten. Proprietär und vertraulich.
HOW PRODUCT DESIGN
DRIVES SUTAINABLE
TRANSFORMATION
Paris, 22.11.2022

3. © 2022, TMC The Morph Company GmbH. Alle Rechte vorbehalten. Proprietär und vertraulich.
• Co-Founder of The Morph Company
• Strategic Design for start-ups & corporate
• Agile Coach for product development teams
A BRIEF INTRODUCTION ABOUT MYSELF
Alex Thalmann

4. 4
URGENCY OF CLIMATE ACTION
FROM A PRODUCT DESIGN PERSPECTIVE
45% of harmful
commissions come
from production
of brand new products
CO2-footprint: can
consumers solve the
problem (alone)?
Earth overshoot day
Global 28th of July
Last time 31.12.: 1969
https://www.overshootday.org/
about-earth-overshoot-day/

5. Portfolio diversification Differentiate supply chain
Circular products
Servication Outsource value chain Ethical capitalism
HOW ORGANIZATIONS ADDRESS SUSTAINABLE
TRANSFORMATION TODAY

6. Today, we don’t know how a
sustainable world with 10
Billion people is possible -
we are leaping
into the
unknown.

7. FROM VERMIN TO VALUE:
RENEWABLE BUSINESS MODELS ARE NET POSITIVE
Start-Up Holycrab!

8. Top-down promises „XYZneutral by 2030“
but absence of clear plan or blueprints
Unclear measurement of impact
(environmental / social / entrepreneurial)
Uncertain risks for
organizations
Lack of common language
around sustainable business
difficult to get people aligned
„Its a people problem &
not a technology problem“
It’s a design
problem!
WHAT KIND OF PROBLEM ARE WE FACING?

9. © 2022, TMC The Morph Company GmbH. Alle Rechte vorbehalten. Proprietär und vertraulich.
Environmental
/ regulatory
requirements
Initiate change process
Goals, budgets &
incentives
Reflect & extend
organizational
ecosystem
Transformation program /
innovation funnel
Validate hypothesis
& set up ecosystem
Execute
& Report
Purpose, vision & strategy
Align opportunities with
organization
PROCESS OF ORGANIZATIONAL ADOPTION

10. 10
BUILDING A SUSTAINABLE BUSINESS DESIGN SYSTEM
Sufficiency
Efficiency
Consistency

11. © 2022, TMC The Morph Company GmbH. Alle Rechte vorbehalten. Proprietär und vertraulich.
CONTACT
Alex Thalmann
alex.thalmann@themorphcompany.com
+41 78 236 22 98
The Morph Company
Berlin & Zurich