Real success begins when we set the highest standards for ourselves and reach them, every time. Know all the steps of an agile system i.e. high availability, volatile demand, low inventory and fast response.

1. Reflexive Supply Chains
The Zenith of Agility
- Rakesh Sinha
- WhatsApp : 9820142053

2. Availability
• Manufacturing far
from POP
• Consumer can’t wait
• Can be substituted
• MTS
• Stockout  Lost
sales

3. Freshness
• Consumers want
fresh products
• Shorter lead time
from prodn. to POP
• Stocks at right place
• Not a penny more,
not a penny less
• Low inventory 
Fresh PKD  Higher
sales

4. Volatile demand
• σ/µ very high
• Demand uncertain
• Forecast X
• Must smell demand
like ants
• Superfast response
• Uncertain demand 
Fast response 
Replenishment

5. High
availability
Volatile
demand
Low
inventory
Fast
response
AGILE
SYSTEM

6. Forecasting

7. Agile Supply Chain
Daily changes in
• Finished goods dispatch plan
• Production schedule
• RM/PM procurement plan
based on
• What consumers bought yesterday
• Each product
• Each market

8. Agility Benchmarks

9. Agility
Speed of response
Unpredictable stimulus
Flexibility to step-up / step-down
Balance & Poise

10. Speed of Response

11. Reflex Action
The most agile system in nature
Stimulus travels the shortest distance for full
response

12. Supply Chains - Evolution
Reactive … known demand
Responsive … variable demand
Reflexive … whatever be the demand

13. Reflexive Supply Chains
Superfast response
Always from the nearest node
Rush blood + adrenalin to the node ‘in action’
Other nodes get normal supplies

14. Traditional Supply Chain
Vendor Factory CFA
Distributor Retailer Consumer

15. Reflexive Supply Chain
Consumer
Vendor
Factory
CFA
Retailer
Distributor

16. Summing Up
No forecast
Use consumer data from market place
Superfast response
Daily changes
Consumer at the centre

17. Real success begins when we
set the highest standards for
ourselves and reach them …
every time