Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Counterfeiting 2017: The Impact for Made in Italy

673 vues

Publié le

Counterfeiting: The Damage in Economy, Counterfeiting Effects in Europe, Counterfeiting: Top Origin Economies of Fakes, Counterfeiting: Lost Sales in Numbers, Counterfeiting: Effects in Related Industries.

Publié dans : Business
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Counterfeiting 2017: The Impact for Made in Italy

  1. 1. Exclusive Luxury Shopping Experience Counterfeiting and Made in Italy ELSE Corp- 2016 1
  2. 2. © 2016 ELSE Corp S.r.l. The Damage in Economy 2 ITALY IS THE MOST AFFECTED EUROPEAN COUNTRY Data: Office for Harmonization in the Internal Market
  3. 3. €17 Billion 363 000 518 281 €8.1 Billion Lost Sales Revenue Lost in the Sector Revenue Lost in Related Sectors Direct Jobs Lost Direct & Indirect Jobs Lost Government Revenue Lost (contributions & taxes) €26.3 Billion 9.7% Data: Office for Harmonization in the Internal Market © 2016 ELSE Corp S.r.l. Counterfeiting Effects in Europe 3
  4. 4. 3.3% 1.9% 1.6% 1.2% 0.6% 0.5% 0.4% 0.4% China Turkey Singapore Thailand India Morocco U. A. E. Pakistan Egypt © 2016 ELSE Corp S.r.l. Top Origin Economies of Fakes 4 Hong Kong 63.2% 21.3% 5.6% Rest of the World Data: Trade in Counterfeit and Pirated Goods
  5. 5. 5 Billion 4.5 Billion 4 Billion 3.9 Billion 3.8 Billion Italy Spain United Kingdom Germany France Data: Office for Harmonization in the Internal Market © 2016 ELSE Corp S.r.l. Counterfeiting: Lost Sales in Numbers 5
  6. 6. Physical Sales in Via Montenapoleone (Montenapoleone Association, 2015) % of Luxury Consumers who Verify the Country of Origin (Altagamma / BCG, 2014) Personal Luxury Goods Market in Italy (Altagamma, 2015) Main Consumers of Italian Fashion: France, Germany & Switzerland (Camera Nazionale della Moda Italiana, 2014) Size of the Italian Fashion Market (Camera Nazionale della Moda Italiana, 2015) Made in Italy as the Reference (Altagamma / BCG, 2014) Global % of On - Line Sales of Personal Luxury Goods (Altagamma / McKinsey, 2015) Clothing is the Second Fastest Growing Segment in the Italian e-Commerce (NetComm, 2015) 64.2 € Billion France, Germany & Switzerland 17.2 € Billion 3 € Billion 80% of Consumers Clothing, Accessories & Jewelry 6% of Global On - Line Sales +23% in 2014 +81,000 jobs are affected each year (OHIM, 2015) 5€ Billion of sales are lost due to counterfeiting (OHIM, 2015) Italy is the most affected European Country because of counterfeit products (OHIM, 2015) CounterfeitingEffects © 2016 ELSE Corp S.r.l. The Impact for Made in Italy 6
  7. 7. 70% OF TEXTILES USED IN ITALIAN FASHION IS MADE INTERNALLY, AFFECTING 81,000 JOBS © 2016 ELSE Corp S.r.l. Effects in Related Industries 7 Data: Office for Harmonization in the Internal Market
  8. 8. 96% OF CHINESE SHOPPERS ARE CONCERNED THAT PRODUCTS THEY BUY ONLINE MAY BE COUNTERFEIT. © 2016 ELSE Corp S.r.l. Effects in Online Sales 8 Data: J. Walter Thompson Intelligence
  9. 9. © 2016 ELSE Corp S.r.l. 9 www.else-corp.com KNOW MORE ABOUT
  10. 10. www.else-corp.com Thank You! Marketing, ELSE Corp Srl marketing@else-corp.it © 2016 ELSE Corp S.r.l. 10
  11. 11. www.else-corp.com © 2016 ELSE Corp S.r.l. 11 Disclaimer Brands’ logos inserted in this presentation belong to their respective owners and ELSE Corp Srl does not claim rights over them. Data and information provided in this presentation belong to public sources of digital access. ELSE Corp Srl has no responsibility for the accuracy of these sources. The pictures that are on this document are copyrighted to their personal owners. The credit is to the owner and in no way we are claiming the right to these photos. The pictures are taken from URL’s on the web and believed to be public.

×