Counterfeiting: The Damage in Economy, Counterfeiting Effects in Europe, Counterfeiting: Top Origin Economies of Fakes, Counterfeiting: Lost Sales in Numbers, Counterfeiting: Effects in Related Industries.

1. Exclusive Luxury Shopping Experience
Counterfeiting and Made in Italy
ELSE Corp- 2016
1

2. © 2016 ELSE Corp S.r.l.
The Damage in Economy
2
ITALY IS THE
MOST AFFECTED
EUROPEAN
COUNTRY
Data: Office for Harmonization in the Internal Market

3. €17
Billion
363 000 518 281
€8.1
Billion
Lost Sales Revenue
Lost in the
Sector
Revenue
Lost in
Related
Sectors
Direct Jobs
Lost
Direct &
Indirect
Jobs Lost
Government
Revenue
Lost
(contributions & taxes)
€26.3
Billion
9.7%
Data: Office for Harmonization in the Internal Market
© 2016 ELSE Corp S.r.l.
Counterfeiting Effects in Europe
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4. 3.3% 1.9% 1.6% 1.2%
0.6% 0.5% 0.4% 0.4%
China
Turkey Singapore Thailand India
Morocco U. A. E. Pakistan Egypt
© 2016 ELSE Corp S.r.l.
Top Origin Economies of Fakes
4
Hong Kong
63.2%
21.3% 5.6%
Rest of the
World
Data: Trade in Counterfeit and Pirated Goods

5. 5 Billion
4.5 Billion
4 Billion
3.9 Billion
3.8 Billion
Italy
Spain
United Kingdom
Germany
France
Data: Office for Harmonization in the Internal Market
© 2016 ELSE Corp S.r.l.
Counterfeiting: Lost Sales in Numbers
5

6. Physical Sales in Via Montenapoleone
(Montenapoleone Association, 2015)
% of Luxury Consumers who Verify the Country of
Origin (Altagamma / BCG, 2014)
Personal Luxury Goods Market in Italy
(Altagamma, 2015)
Main Consumers of Italian Fashion: France, Germany &
Switzerland (Camera Nazionale della Moda Italiana, 2014)
Size of the Italian Fashion Market
(Camera Nazionale della Moda Italiana, 2015)
Made in Italy as the Reference
(Altagamma / BCG, 2014)
Global % of On - Line Sales of Personal
Luxury Goods (Altagamma / McKinsey, 2015)
Clothing is the Second Fastest Growing Segment in
the Italian e-Commerce (NetComm, 2015)
64.2 € Billion
France, Germany &
Switzerland
17.2 € Billion
3 € Billion
80% of Consumers
Clothing, Accessories
& Jewelry
6% of Global On -
Line Sales
+23% in 2014
+81,000 jobs
are affected
each year
(OHIM, 2015)
5€ Billion of
sales are lost
due to
counterfeiting
(OHIM, 2015)
Italy is the most
affected European
Country because
of counterfeit
products
(OHIM, 2015)
CounterfeitingEffects
© 2016 ELSE Corp S.r.l.
The Impact for Made in Italy
6

7. 70% OF TEXTILES
USED IN ITALIAN
FASHION IS MADE
INTERNALLY,
AFFECTING 81,000
JOBS
© 2016 ELSE Corp S.r.l.
Effects in Related Industries
7
Data: Office for Harmonization in the Internal Market

8. 96% OF
CHINESE SHOPPERS
ARE CONCERNED
THAT PRODUCTS THEY
BUY ONLINE MAY BE
COUNTERFEIT.
© 2016 ELSE Corp S.r.l.
Effects in Online Sales
8
Data: J. Walter Thompson Intelligence

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