Contenu connexe Similaire à The Future of Fashion Stores & Virtual Retail- ELSE Corp vision (20) The Future of Fashion Stores & Virtual Retail- ELSE Corp vision2. © 2016 ELSE Corp S.r.l.
Index
2
• The Ideal Product
• Scenario: New Trends & New Principles
• The Benefits of Virtual Retail
• Why Virtual Retail?
4. What does it
make the ideal
product for a
customer?
© 2016 ELSE Corp S.r.l.
The Question
4
6. IN LINE WITH THE
BRAND’S STYLE
CAN BE
CUSTOMIZED
“PERFECT”
TO THE CUSTOMER
© 2016 ELSE Corp S.r.l.
The “Ideal” Garment: Brand View
6
7. © 2016 ELSE Corp S.r.l.
Are we Ready for “Virtual Commerce”?
7
10. Personalisation is largely the
preserve of luxury brands,
involving monogram products or
observing an item being finished in
- store.
Brands cater to consumers’
growing desire for individualism
and personal creative expression
with customization zones and
participatory concepts.
PAST PRESENT
THE ROLE OF THE
LUXURY STORE
© 2016 ELSE Corp S.r.l.
Role of the Luxury Store
10
12. CLOSING STORES GEO PRESENCE REVISION
INVESTMENT IN NEW
PROCESSES & TECH
THE RESPONSE
© 2016 ELSE Corp S.r.l.
Complication & Opportunity
12
14. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (1)
14
The shopper of
developed cities is
interested in emerging
brands and the extended
services of positioned
brands.
15. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (2)
15
Concept stores
communicate the core
values of brands through
an interior identity and a
strong physical
presence.
16. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (3)
16
Customers
are happier when
retailers present
curated merchandise.
Therefore, carefully
selected products
displayed in creative
spaces are key factors
for the client to
come back.
17. © 2016 ELSE Corp S.r.l.
The Flourishing of Concept Retail Stores (4)
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Consumers would
be more likely to
shop at a physical
store if it also
includes…
VR & AR
demonstrations
Dining
Entertainment
Interactive experience
to select and customize
products
Gen Y Gen Z
73%
70%
70%
66%
80%
73%
80%
79%
Data: JWT, 2016
18. Customers
become an integral
part of the design
process and are able to
co - author personalised
products; stores
function as studios
and labs.
© 2016 ELSE Corp S.r.l.
The Future Role of the Luxury Store
18
19. The new
definition of luxury
doesn’t eliminate
class and style, but
does require absolute
uniqueness & deeper
experiences.
© 2016 ELSE Corp S.r.l.
The New Luxury Customer
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21. BETTER CUSTOMER ENGAGEMENT
ATTRACTION OF NEW CUSTOMER
SEGMENTS
REDUCTION OF WAREHOUSE
COSTS
DECREASE IN THE RATE OF
RETURNS
IMPROVEMENT OF SALES PER
SQUARE METER
CENTRALIZED AND REDUCED
STOCK
BRAND ENRICHMENT
© 2016 ELSE Corp S.r.l.
Advantages
21
22. Effective for localizing a
company’s global
presence. (Physically
installed on a target
territory)
Keep money in the local
economy & Create local
jobs
Protect the
environment
More affordable in
respect of stores
-€
A mix of physical and e-
commerce in an interactive
& highly visual way.
Localization Strategy
© 2016 ELSE Corp S.r.l.
Virtual Retail Station: Next Generation of Pop - Up Stores
22
23. Create Experimental
Collections Produce MTM
Products Give Exposure to
Young Talents
Offer Unique Limited
Edition Items
THE OPPORTUNITIES OF V - RETAIL + LUXURY 3.0
© 2016 ELSE Corp S.r.l.
V - Retail & Luxury 3.0 as a Brand Marketing Strategy
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24. © 2016 ELSE Corp S.r.l. 24
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Srl does not claim rights over them.
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