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The Future of Fashion Stores & Virtual Retail- ELSE Corp vision

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ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/

Publié dans : Commerce de détail

The Future of Fashion Stores & Virtual Retail- ELSE Corp vision

  1. 1. Exclusive Luxury Shopping Experience The Future of Fashion Stores & Virtual Retail © 2016 ELSE Corp S.r.l. 1
  2. 2. © 2016 ELSE Corp S.r.l. Index 2 • The Ideal Product • Scenario: New Trends & New Principles • The Benefits of Virtual Retail • Why Virtual Retail?
  3. 3. www.else-corp.com THE IDEAL PRODUCT © 2016 ELSE Corp S.r.l. 3
  4. 4. What does it make the ideal product for a customer? © 2016 ELSE Corp S.r.l. The Question 4
  5. 5. ADAPTBLE TO THEIR TASTE SUITS THEIR STYLE ALWAYS AVAILABLE FITS PERFECTLY © 2016 ELSE Corp S.r.l. The “Ideal” Garment: Customer View 5
  6. 6. IN LINE WITH THE BRAND’S STYLE CAN BE CUSTOMIZED “PERFECT” TO THE CUSTOMER © 2016 ELSE Corp S.r.l. The “Ideal” Garment: Brand View 6
  7. 7. © 2016 ELSE Corp S.r.l. Are we Ready for “Virtual Commerce”? 7
  8. 8. www.else-corp.com SCENARIO: NEW TRENDS & NEW PRINCIPLES © 2016 ELSE Corp S.r.l. 8
  9. 9. Omni Channel Retailing Customization of Products Emergence of Luxury Fashion in On-Line Fashion Visual Commerce Trend Fashion Retail © 2016 ELSE Corp S.r.l. Four Trends that are Shaping Fashion Retail 9
  10. 10. Personalisation is largely the preserve of luxury brands, involving monogram products or observing an item being finished in - store. Brands cater to consumers’ growing desire for individualism and personal creative expression with customization zones and participatory concepts. PAST PRESENT THE ROLE OF THE LUXURY STORE © 2016 ELSE Corp S.r.l. Role of the Luxury Store 10
  11. 11. NEW CONSUMER BEHAVIOR NEW MOMENTS OF PURCHASE DIFFERENT NEEDS & DESIRES FAST & BIG CHANGES © 2016 ELSE Corp S.r.l. The Context 11
  12. 12. CLOSING STORES GEO PRESENCE REVISION INVESTMENT IN NEW PROCESSES & TECH THE RESPONSE © 2016 ELSE Corp S.r.l. Complication & Opportunity 12
  13. 13. STORES AS RELATIONSHIP BUILDING CENTERS © 2016 ELSE Corp S.r.l. The Approach 13
  14. 14. © 2016 ELSE Corp S.r.l. The Flourishing of Concept Retail Stores (1) 14 The shopper of developed cities is interested in emerging brands and the extended services of positioned brands.
  15. 15. © 2016 ELSE Corp S.r.l. The Flourishing of Concept Retail Stores (2) 15 Concept stores communicate the core values of brands through an interior identity and a strong physical presence.
  16. 16. © 2016 ELSE Corp S.r.l. The Flourishing of Concept Retail Stores (3) 16 Customers are happier when retailers present curated merchandise. Therefore, carefully selected products displayed in creative spaces are key factors for the client to come back.
  17. 17. © 2016 ELSE Corp S.r.l. The Flourishing of Concept Retail Stores (4) 17 Consumers would be more likely to shop at a physical store if it also includes… VR & AR demonstrations Dining Entertainment Interactive experience to select and customize products Gen Y Gen Z 73% 70% 70% 66% 80% 73% 80% 79% Data: JWT, 2016
  18. 18. Customers become an integral part of the design process and are able to co - author personalised products; stores function as studios and labs. © 2016 ELSE Corp S.r.l. The Future Role of the Luxury Store 18
  19. 19. The new definition of luxury doesn’t eliminate class and style, but does require absolute uniqueness & deeper experiences. © 2016 ELSE Corp S.r.l. The New Luxury Customer 19
  20. 20. www.else-corp.com THE BENEFITS OF VIRTUAL RETAIL © 2016 ELSE Corp S.r.l. 20
  21. 21. BETTER CUSTOMER ENGAGEMENT ATTRACTION OF NEW CUSTOMER SEGMENTS REDUCTION OF WAREHOUSE COSTS DECREASE IN THE RATE OF RETURNS IMPROVEMENT OF SALES PER SQUARE METER CENTRALIZED AND REDUCED STOCK BRAND ENRICHMENT © 2016 ELSE Corp S.r.l. Advantages 21
  22. 22. Effective for localizing a company’s global presence. (Physically installed on a target territory) Keep money in the local economy & Create local jobs Protect the environment More affordable in respect of stores -€ A mix of physical and e- commerce in an interactive & highly visual way. Localization Strategy © 2016 ELSE Corp S.r.l. Virtual Retail Station: Next Generation of Pop - Up Stores 22
  23. 23. Create Experimental Collections Produce MTM Products Give Exposure to Young Talents Offer Unique Limited Edition Items THE OPPORTUNITIES OF V - RETAIL + LUXURY 3.0 © 2016 ELSE Corp S.r.l. V - Retail & Luxury 3.0 as a Brand Marketing Strategy 23
  24. 24. © 2016 ELSE Corp S.r.l. 24 www.else-corp.com KNOW MORE ABOUT
  25. 25. www.else-corp.com Thank You! info@else-corp.it © 2016 ELSE Corp S.r.l. 25
  26. 26. www.else-corp.com © 2016 ELSE Corp S.r.l. 26 Disclaimer Brands’ logos inserted in this presentation belong to their respective owners and ELSE Corp Srl does not claim rights over them. Data and information provided in this presentation belong to public sources of digital access. ELSE Corp Srl has no responsibility for the accuracy of these sources. The pictures that are on this document are copyrighted to their personal owners. The credit is to the owner and in no way we are claiming the right to these photos. The pictures are taken from URL’s on the web and believed to be public.

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