VRxVR- Virtual Reality x Virtual Retail for Retailers, Scenarios and Applications

Virtual Reality x Virtual Retail, for Retailers
- Scenarios and Applications -
1
ELSE Corp- 2017

www.else-corp.com
Current “Best Practices” of How Retailers
Use 3D Scanned Models & Clothes in VR/AR/MR
© 2017 ELSE Corp S.r.l. 2
Melbourne Central - Holographic Fashion Show

Sabinna x Pictofit - Example of Browsing
Sabinna x Pictofit - https://www.sabinna.com

© 2017 ELSE Corp S.r.l.
Placement in Environment
4
The Scanned models can be placed in any
environment.
My Selfie 3D - http://mypersonal3d.it/selfie-3d/

Holograms Interact with Human Models
5
• 3D holograms and real models
mixed together
• The 3d holograms ‘interact’
with the real models
Burberry - https://creators.vice.com/en_us/
article/burberry-hosts-a-holographic-fashion-
show-in-beijing

Telling a Story Through the Product
6
When viewed through the
c o m p a n i o n a p p , t h e
animals on these tees jump
out at you.
Octagon Studio / Marks & Spencer - http://
electricrunway.com/guide-fashion-augmented-
reality/

AR from Magazine
7
Laboratory4 - http://www.laboratory4.com/
arfashion

Mixed Reality Fashion Show Catalogue
8
Superbright . me - https://vimeo.com/188906999

Same Body with Different Textures & Clothing
9
Same body - Different clothes /
accessories / face / tone of skin
H&M - https://www.forbes.com/sites/
marketshare/2011/12/14/hm-uses-computer-
generated-bodies-with-real-model-heads/
#33a38a473f5c

www.else-corp.com
VRxVR, powered by E.L.S.E.

The Power of VRxVR for Retailers
11
VRxVR, is a B2B platform,
currently in development by
ELSE Corp- a Virtual Retail
company, for brands and
r e t a i l e r s , " p o w e r e d b y
E.L.S.E.” and enabling a new
Customer Experience in VR,
AR and MR, around the
p r o c e s s e s o f p r o d u c t
catalog creation, runway
shows, use for "see now-buy
now” and similar scenarios.
Tommy Hilfiger Introduces VR Headsets for
Shoppers - https://www.nytimes.com/
2015/10/21/business/tommy-hilfiger-introduces-
virtual-reality-headsets-for-shoppers.html?_r=0

Connecting the Brand with the Consumer
12
Brand
Concept
Consumer
Product
Engagement
Sales
Storytelling

Current Catalogs generation Process
13
Visual Content
for
Communication

Current Product Design Process
14
Design
Prototype
Validation
Presentation

Presentation
15
Visual Content
Audio - Visual
Content
Visual Merchandising
Materials
• Product Photography
with Models
• Product ad (only
product)
• Product ad (with
models)
• Brand film
What’sneededOutput
• Photography studio &
location
• Photographer
• Models
• Physical products
• Film set & location
• Camera men
• Models / Actors
• Physical products
with Models
• Product ad (only
product)
• Product ad (with
models)
• Brand film
TO MAKE THE
PRODUCT / BRAND
MORE APPEALING
(Inventory Turnover*)

Real Model Wearing the Product Gets 3D Scanned
16
Sabinna x Pictofit x FIA x Fashion Scout -
https://www.sabinna.com/sabinna-x-pictofit-x-fia/

The Creation of 3D Scanned Assets
17
3D SCAN OF
PRODUCTS
the products are separated
from the model
3D SCAN OF
MODEL WEARING
PRODUCTS
STATIC
PRODUCTS
ANIMATED
PRODUCTS
ANIMATED
STATIC
THE REAL MODEL
WEARING
PRODUCTS
GETS 3D SCANNED
INPUT ELABORATION OUTPUT
USES&BENEFITS

www.else-corp.com
The E.L.S.E. Platform by ELSE Corp

19
stands for Exclusive Luxury Shopping Experience

Brand
Mannequin
Biometric/
Generated Avatar
Made to Measure
Avatar
Supported Type of Avatars
3D Scanned
Body

Front-End for Mass Customnization, powered by E.L.S.E.
Web & App 3D Configurator VR 3D Configurator
AR 3D Configurator HoloLens 3D Configurator

AR 3D Product Configurator, powered by E.L.S.E
22

In Store 3D Product Configurator, powered by E.L.S.E.
23

MR/ HoloLens 3D Product Configurator, powered by E.L.S.E.
24

VR 3D Shopping & Product Configurator, powered by E.L.S.E.
25

www.else-corp.com
VRxVR & NEW IDEAS FOR BRANDS & RETAILERS

Virtual Models Transported into a Virtual Environment
27
The customer can swipe
between different
locations where they
see the models wearing
the products.
The collections could be
clustered into different
“stories” that fit the
collection concept.

HoloLens x Interactive Catalogue & Holo-Shopping
28
Virtual models wearing
outfits from the brand’s
collection standing
around the space.
As the customer walks
around the space, they
can examine the
clothing worn by the
virtual models.
Models can show the
customer, the most
interesting details of the
product.

HoloLens x Virtual Wardrobe Shopping
29
Personalized offers
for each customer
based on their
data.
A personalized
selection of clothing
that they can see
up close.

VR / AR / MR Virtual Runway
30
Virtual models or
Brand Avatars,
wearing outfits from
the brand’s
collection.
The customer can see
a Virtual Fashion
Show, or be part of it.

VRxVR Experiences Around E.L.S.E. Configurators
31
VIRTUAL CONFIGURATION
VIRTUAL MERCHANDISING
VIRTUAL COLLABORATION
VIRTUAL TRY ON & COMPARE
PERSONALISED VIRTUAL
INSTORE EXPERIENCE
VIRTUAL INSTORE
NAVIGATION GUIDE OVERLAY
VIRTUAL MATERIAL
EXPERIENCE
VIRTUAL PERSONAL STYLE
ASSISTANT ELSA
E.L.S.E. 3D Conﬁgurator Features
Creating virtual branded spaces through spatial
mapping
Real - time collaboration
Preview and compare the various saved &
conﬁgured products on feet
A personalised experience can be tailored for
them
Autonomous experience in store
The virtual material can be examined closely +
properties can be highlighted
ELSA (Exclusive Luxury Shopping Assistant). A
virtual assistant who can provide the customer
with guidance

Benefits for Retailers
32
• Provides unlimited angles of an item
• Makes the process of production of
Visual Content more efficient & flexible
• Reduces the amount of time taken for
the product curation process
• The models & the products can be
animated post-scan
• The models can be placed in multiple
environments
• Multiple products can be placed on the
same model
• 3D Tours of the Products can be made
post-scan
• Opens the possibilities for the retailer to use
multiple new modes for presentation and
product display eg. Virtual Runway
• The same assets can be used for dynamic
product presentation through different
channels such as MR/AR/VR/e-
commerce/print/mobile etc…
• No need for 3d modelling of the products -
which saves time and resources
• Lower production cost
• More control over all elements surrounding
the model eg. lighting, environment etc.

www.else-corp.com
KNOW MORE ABOUT

www.else-corp.com
Thank You!
Andrey Golub, Co - Founder & C.E.O.
a.golub@else-corp.it

www.else-corp.com
Disclaimer
Brands’ logos inserted in this presentation belong to their respective owners and ELSE Corp
Srl does not claim rights over them.
Data and information provided in this presentation belong to public sources of digital
access. ELSE Corp Srl has no responsibility for the accuracy of these sources.
The pictures that are on this document are copyrighted to their personal owners. The credit
is to the owner and in no way we are claiming the right to these photos.
The pictures are taken from URL’s on the web and believed to be public.

VRxVR- Virtual Reality x Virtual Retail for Retailers, Scenarios and Applications

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