Integrated Content Management and eCommerce - EPiServer
•Télécharger en tant que PPTX, PDF•
0 j'aime•872 vues
EPiServer technology combines content and commerce through and integrated platform, empowering our customers to manage their mobile-first customer experiences.
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
En vedette (20)
Similaire à Integrated Content Management and eCommerce - EPiServer
Similaire à Integrated Content Management and eCommerce - EPiServer (20)
Plus de Beth McEnery
Dernier
Dernier (20)
Integrated Content Management and eCommerce - EPiServer
- 2. Why combine Commerce and Content? Growth in e-Commerce Pace set by Connected consumers Convenience Cost
- 3. Why combine Commerce and Content? Growth in e-Commerce Pace set by Pace set by Connected consumers Shift in Marketing Connected consumers Convenience Cost Content marketing User generated content Contextual
- 4. Why combine Commerce and Content? Growth in e-Commerce Pace set by Connected consumers Convenience Cost Pace set by Connected consumers Shift in Marketing Selling without Selling Content marketing User generated content Contextual
- 5. Experience platform is a top priority Source: Forrester
- 6. CMS & E-Commerce Integrate Brand Marketing Site Content Management Platform User / sign-on Cart Products Media E-commerce Store e-commerce Platform
- 7. EPiServer Commerce Brand e-commerce Site EPiServer Commerce Platform Single e-commerce platform to manage your Mobile-First customer experience bringing Commerce and Content together seamlessly
- 8. Connected Consumer • Web, mobile, email, social • Mobile First – Responsive to screen size • Personalize for user’s context First e-commerce platform to have built-in Mobile-first support
- 9. Mobile First
Notes de l'éditeur
- Cite figuresSpeak to connected consumer
- Cite figuresSpeak to connected consumer
- Cite figuresSpeak to connected consumer
- This a barrier to conversion, customer will drop out of the checkout funnel!User details need to be in syncProducts need to used in campaign landing pages etc. This causes a tight dependency between the two systemsMedia could be shared across systemsDuplicate functionality across the two separate platforms for development and User Experience WCM:Content Services, Rich Media ManagementDuplicated:Content Targeting, Recommendations, Search, Personalisation, Site Search, Personalization, NavigationCommerce: Inventory, Catalog / PIM, Pricing, Cart / Check / Checkout, Payment / Tax Fraud
- EPiServer is recognised as the first e-commerce platform with mobile-first built-in