It’s an improving economy and consumer confidence is on the rise. And that's effecting buyer behavior when purchasing a home. In fact, a trend of new buyer behaviors is emerging in real estate. This presentation takes you through the 4 new types of homebuyers.

1. 2013 HOMEBUYER TRENDS
INSIGHTS ON NEW BUYER BEHAVIORS

2. 2013 HOME BUYER TRENDS
SHIFTING HOME BUYER BEHAVIORS
 It’s an improving economy and consumer confidence is on the
rise.
 Does that affect buyer behavior when purchasing a home?
 Yes, a trend of new buyer behaviors is emerging in real estate.
WHO IS THE NEW BUYER?
 To better understand new behaviors in the marketplace, we
collected insight from:
 Acclaimed clinical psychologist Leslie Reisner, Ph.D
 ERA Real Estate brokers

3. 2013 HOME BUYER TRENDS
DR. LESLIE WEIGHS IN
“As our economy continues to recover, buyers are
definitely on the move. However, the way
consumers approach buying a home today is
different than it was during the real estate boom.
Lifestyles have changed and therefore, behaviors
have changed. Having insights into these evolving
attitudes and behaviors not only helps consumers
identify their priorities, it also enables real estate
professionals to appropriately tailor their level of
service to reflect those needs.”
- Leslie Reisner, Ph.D, clinical psychologist and a national expert
on behavioral change

4. THE NEW HOME BUYERS
4 BEHAVIORS TO LOOK FOR IN 2013

5. 2013 HOME BUYER TRENDS
IN THE KNOW
Well-researched and knowledgeable, “in the know”
buyers have invested a great deal of time
understanding the many options available to them
and are very clear on their preferences.
 View home as a foundation for their life rather
than an investment
 Know their thresholds, i.e. researching school
In the Know buyers are districts, commuting times, etc. – will not
tech-savvy, informed and
active in the home buying
compromise on must-haves
process. They know what  May compromise in areas such as house size
they want and how to get it. in order to land at desired location

6. 2013 HOME BUYER TRENDS
ALL IN THE FAMILY
Planning for their future, these buyers keep their
immediate and extended family top-of-mind when
house hunting.
 Multiple generations are living under one roof
more often now due to eroded personal
finance (Baby Boomers) and a tight job market
All in the Family buyers (young professionals)
bring new meaning to „family  Choose a home based on its ability to
ties‟ with everyone living
under one roof.
accommodate more than one family group
 Take their extended family’s opinions and
needs into consideration when deciding on a
property and location

7. 2013 HOME BUYER TRENDS
MOVING UP
As consumer confidence improves, many
consumers are saying “no” to do-it-yourself projects
and “yes” to move-in-ready homes.
 Move up buyers now have the means to pay a
little more for up-to-date properties versus the
days when investing sweat equity was the
trend to save cash
Move Up buyers say no to  These buyers tend to prefer premium
the hammer and yes to low-
properties
maintenance.
 Some may have to compromise on price to get
them but will do so in order to gain a home in
great condition

8. 2013 HOME BUYER TRENDS
SIZING DOWN
Many current buyers who adjusted their lifestyles
to simpler means to weather the recession intend
to maintain that lifestyle even as signs of a
recovery prevail.
 Prefer smaller homes with less upkeep so they
can enjoy their hobbies, travel, etc.
“Do not supersize me!” This
 Includes empty nesters wishing to downsize
is the Sizing Down buyer‟s and eco-conscious buyers looking to reduce
motto. They want less their carbon footprint
upkeep and more free time.

9. 2013 HOME BUYER TRENDS
ERA REAL ESTATE’S 2013 HOME BUYER TRENDS HAVE
BEEN FEATURED IN THE NEWS RECENTLY, INCLUDING:
• THE STREET
• BANKING MY WAY
• REAL ESTATE ECONOMY WATCH