This document summarizes the capabilities of Esri Maps for MicroStrategy, a tool that allows users to visualize and analyze spatial data within MicroStrategy. Key features include: 1) Creating interactive maps of business data in seconds to gain new insights. 2) Enriching maps with additional context layers to support more informed decisions. 3) Collaborating by securely sharing maps with colleagues or customers via simple URLs.

1. Powered by ArcGIS®
Esri Maps for MicroStrategy
®
®
Create—Map your business data in seconds
and instantly gain new insights.
Enrich—Easily add map layers for extra context
to make more informed decisions.
Collaborate—Securely share your maps with
colleagues or customers using simple URLs.
Understand where your sales, competitors, assets, and opportunities are located and make
better business decisions.
The Power of Esri Location Analytics
Esri® Location Analytics enables you to visualize and analyze
your data in new ways.
dashboards for easier analysis. Place the map into a report just
like any other report object.
• Go beyond basic mapping by aggregating large volumes of
data into easy-to-understand geographic clusters or mapping
your data by regions, including your own custom sales
territories.
• Create an interactive map of your business data.
• Enrich your data with location-based demographics and
lifestyle information—literally create a clearer picture of who
your customers are and how you can connect with them.
Built for the Enterprise
• Use the map as a new analytical tool for drilling deeper into
your data by performing simple queries or modeling scenarios
to answer complex questions.
• Collaborate using maps by securely sharing them between
other business systems and across departments within your
organization.
Designed for MicroStrategy Users
Esri Maps for MicroStrategy ® easily fits into the everyday
workflows familiar to MicroStrategy document designers
and analysts. Your maps will interact with documents and
• Easily adjust the size of the map.
• Control the look and feel of the map.
Esri Maps for MicroStrategy is integrated with the Esri cloud—a
powerful location platform that enables you to create, organize
and securely share your maps throughout the enterprise. The
Esri cloud provides a wealth of content including a variety of
beautiful basemaps, reference maps, and demographic maps.
Routing, geocoding, drive-time analysis, and other location
services are also included. In addition, you can search for more
content made available by the extensive Esri cloud community.
• Create and share your interactive maps on-demand.
• Keep ownership rights for all your data.
• Deliver maps with read-to-use apps for any device.
• Browse the Marketplace for more apps and data.

2. What can you do with Esri Maps for MicroStrategy?
Esri Maps for MicroStrategy gives you direct access to powerful yet easy-to-use spatial analytics.
Go beyond Basic Mapping
Perform Map-Driven Analysis
With Esri Maps for MicroStrategy, it’s as easy to make a map
as it is to make a chart. Now, in just a few clicks, you can make
sense of large volumes of data using tools for clustering, heat
mapping, data aggregation, and color coding.
Esri Maps for MicroStrategy provides you with a new analytical
tool for map-driven analysis—from performing spatial queries,
such as drive-time analysis, to determining spatial anomalies in
your data with hot spot mapping to using spatial modeling for
predicting performance.
Cluster Map
Drive-Time Analysis
Enrich Your View
Collaborate Using Maps
You can bring more meaning to your maps by adding datarich layers for demographics, lifestyles, consumer spending,
market potential, crime statistics, landscape information,
and much more. And you can add these statistics back into
your spreadsheets for further processing.
You can get the entire enterprise synced up with location
analytics by sharing access to dynamic, interactive maps in
websites, on smartphones and tablets, in presentations, and
with virtually any business system your organization uses.
Data Enrichment
Looking for a location analytics strategy for
MicroStrategy? Call Esri at 1-800-447-9778.
esri.com/MicroStrategy
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