This document summarizes a presentation about using customer segmentation to improve energy efficiency programs and customer experience. It discusses how E Source partnered with Nielsen to create business segmentation models for utilities based on a national sample of over 300,000 businesses. The presentation shows how segmenting customers by type of business and energy savings potential can help utilities better understand customers, target programs, and improve performance. Key segments discussed include lighting, common needs by business type, top areas for energy savings, and assigning service tiers based on factors like energy savings potential and customer satisfaction.
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Achieve Your Potential: Segmentation for Business Customer Experience and Energy Efficiency
1. www.esource.com
Achieve Your Potential
Segmentation for Business Customer Experience and Energy Efficiency
Senior Manager, E Source
E Source Forum 2014
September 29–October 2, 2014
Chad Garrett