A brief introduction to the Genesis theme framework from StudioPress. Meant to go with Anca Mosiou's presentation on the same subject.

1. Getting the Most
out of the
Genesis Theme
Framework
February 20, 2011
East Bay WordPress Meetup

2. East Bay WP Website

3. Sponsored By

4. Meetup Perk: Playwire

5. Meetup Perk: WebPop

6. What is a Theme Framework?
A Theme framework is a Theme designed to
be a flexible foundation for quicker
WordPress development, usually serving as a
robust Parent Theme for Child Themes.
Some Theme frameworks can also make
theme development more accessible,
removing the need for programming or
design knowledge with options pages.
http://codex.wordpress.org/Theme_Frameworks

7. What Is a Child Theme?
A WordPress child theme is a theme that
inherits the functionality of another theme,
called the parent theme, and allows you to
modify, or add to, the functionality of that
parent theme. […] That way, when the parent
theme is updated, your modifications are
preserved.
http://codex.wordpress.org/Child_Themes

8. The Genesis Theme Framework

9. Child Themes by StudioPress

10. Child Themes by Genesis Users

11. Why Genesis?
• We trust the code of the people who build it
• It’s got a good licensing deal: you buy it once
and get upgrades and support forever. Plus
you can use it on as many sites as you want.
• There’s an SEO Data Transporter to migrate
to/from other themes with SEO plugins
• Genesis is released under the GPL License
• Genesis makes it easier for your clients to
customize their sites.

12. Oh, Yeah—And Matt Likes It

13. How Much Does Genesis Cost?
Individual Child Themes $24.95