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EBE 2019 - 50% by 2020: Preparing for the Future with Voice Search 4 views

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Dustin Coates
Voice Search Go-to-Market Lead Algolia

A year ago, there was a trickle. Now there's a torrent. Tomorrow, it will be commonplace. Voice search is going from a differentiator to a feature that every e-commerce business will need, as users increasingly expect to search through voice. You've probably seen the statistics and the think-pieces, so this presentation will give you actionable information. You should walk away from this talk eager and ready to add voice search to your business.

Dustin Coates is the Voice Search Go-to-Market Lead at Algolia, a search API company. He is also a developer who has written the book Voice Applications for Alexa and Google Assistant (Manning Publications) and writes for voice developers on his blog, Talking to Computers. Additionally, he's a Google Developers Expert for Google Assistant, and co-host of the VUX World podcast where he helps interview leading figures in the voice industry.

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EBE 2019 - 50% by 2020: Preparing for the Future with Voice Search 4 views

  1. 1. PREPARING YOUR SEARCH FOR VOICE 50% by 2020 February 2019 Dustin Coates, Voice Search Go-to-Market Lead dustin@algolia.com algolia.com/solutions/voice-search CONFIDENTIAL
  2. 2. 50% of searches will be through voice by 2020* Andrew Ng
  3. 3. 71% Voice Usage 32%search via voice daily would rather use voice than keyboard to search PWC
  4. 4. 29% 27% Voice Usage 57%Smartphones Tablet, Laptop, Desktop Speaker PWC
  5. 5. Quickly, quickly, quickly… CONFIDENTIAL
  6. 6. Who are we, and who am I?
  7. 7. Algolia at a Glance 57 Data centers 100+ Countries 40B+ Searches/mo 300+ Employees 6500+ Customers Search-as-a-Service API on desktop, mobile, voice, and everywhere else…
  8. 8. Dustin Coates
  9. 9. Voice Search; Paris-Based
  10. 10. Author, Voice Applications for Alexa and Google Assistant
  11. 11. Co-Host, VUX World
  12. 12. Where to Voice?
  13. 13. Voice First
  14. 14. Mobile
  15. 15. The “Real” World
  16. 16. Start Now
  17. 17. 60% — Retailers That Planned to Implement Mobile Voice Search in 2018 Voysis
  18. 18. 66% — Retailers That Planned to Implement Voice-First Integration in 2018 Voysis
  19. 19. Put a Mic On It CONFIDENTIAL
  20. 20. Voice-First? Think Branding
  21. 21. 29% — Research Products by Voice NPR
  22. 22. 43% — Expressed Interest in Voice App from Companies Followed on Social NPR
  23. 23. NPR
  24. 24. Mind the User Experience
  25. 25. (And the Relevance)
  26. 26. Filter First
  27. 27. 100% [The entire haystack A filtered, more manageable haystack [
  28. 28. Match Filterable Values
  29. 29. Handle Wordy Formulations
  30. 30. Remove Stop Words (a, an, the)
  31. 31. Ignore Plurals
  32. 32. All Words Optional
  33. 33. Match Synonyms (For Formulations and Misunderstandings)
  34. 34. sweater === long-sleeve shirt
  35. 35. dog === fog
  36. 36. Make Conversations Contextual and Personal
  37. 37. What are the user’s affinities?
  38. 38. Where was the user before now?
  39. 39. When is the user searching?
  40. 40. User Experience Differs by Mode
  41. 41. Voice-first, Voice-only, Voice-added?
  42. 42. Start Today One Day is All You Need
  43. 43. Dustin Coates dustin@algolia.com algolia.com/solutions/voice-search

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