EBE 2020 Program Management – How to influence without authority - Ramon Pallaske

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Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didn’t and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager – directly influencing the deliverables to the customers.

Marketing

Best practices for Program
Management and related areas
based on Audible’s international
team
Program Management: 
Influencing without
authority

Agenda
3
01
02
03
04
05
Introduction & WIFY
Audible’s development cycle
How to get what you want How to give your stakeholders what they need
Summary / Best practices
Q&A

Introduction & WIFY
Who is talking to you
and why should you
listen?
01

5
Ramon Pallaske
International Program Manager @ Audible GmbH
• With audible since 2013
• Background in training and communication
• Further education in Lean Six Sigma
• Interface between Audible‘s dev org and 
global business stakeholders outside of US
• Main focus on website and checkout
• Special projects like PSD2 implementation

6
Applying the principles laid out here to your projects /
programs will help you get:
• Faster buy-in
• Clear alignment
• Less friction
• Better results
• Higher employee satisfaction
What’s in for you?
The benefits of working with people instead of telling them what to do
WIN! WIN!
WIN!

Audible’s
development cycle
How Audible works,
on a high level
02

8
Audible’s process to get stuff done
Collaboration built-in into a semi-agile structure that supports scaling
Business
Backlog
Tech 
Org
Program
Manager
Localize &
test 
Review &
plan 
 
Launch &
analyze
Quarterly prioritization
Weeklydeployments
Featurerequest
Analyzedeploymentsand
coordinate
HandlestaskasSME
Consults for feature requests

Influence without
authority
The meaty bits …
03

1 0
• Know your audience
• Show them why this is important
• Show them what is in it for them
• Earn trust
• Make it easy to say yes
So how do you do it?
How do you actually achieve compliance

1 2
Know your audience & what is
important to them

1 3
Show them the importance and
the benefits to them

1 4
Be easy to trust and easy to
say yes to

Program Management: 
Influencing without authority
Ramon Pallaske
pallaske@audible.de

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Filip Sedefov Senior Manager, Privacy & Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Master’s in Law from Université catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.

EBE 2020 How to put the consumer in the driving seat of the European Digital ...

E-Commerce Berlin EXPO

Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.

EBE 2020 The Age of Machines and How to Re-think User Experience

E-Commerce Berlin EXPO

EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten

E-Commerce Berlin EXPO

EBE 2020 Product & category recommendations and user personalization for a me...

E-Commerce Berlin EXPO

Sebastian Arendt Managing Director A-Z Gartenhaus Sebastian Arendt joined Gartenhaus GmbH as Managing Director in 2019. Prior to Gartenhaus, Sebastian gained broad experience in the home and garden retail market. After years with the Boston Consulting Group and member of their retail pratice he joined one of the leading DIY retailers in Europe OBI and filled various positions from Supply Chain Management and Marketing to digital and x-channel activities. As commercial director Sebastian helped to build the transformation unit OBI Next. He holds a PhD in entrepreneurship from RWTH Aaachen University.

EBE 2020 Digitalizing specialist trade – Gartenhaus GmbH as the market leader...

E-Commerce Berlin EXPO

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