Thomas Ficht Project Manager idealo Direktkauf Short introduction into the German ecommerce eco-system and the sales channels that may be used by online shops. The different marketplaces will then be analysed in and compared. He will analyse why it is important to not only sell on certain marketplaces but diversify the marketplace-portfolio to ensure that dependencies do not become lethal for online shops.

1. Diversify your sales
channels - avoid
dependency
Thomas Ficht
Project Manager idealo Direktkauf
@FichtThomas

2. ECOMMERCE
SUCCESS
FACTORS

3. 1
online
shop

4. 1 2
trafficonline
shop

5. 1 2 3
traffic optimizeonline
shop

6. 1 2 3 4
optimize sales
channels
trafficonline
shop

7. SALES
CHANNEL
MARKETPLACES

8. „
„
marketplaces bring
together supply and
demand.

9. b2c vs. b2b
3.
1.
4.
2. open vs. closed
direct buy vs. auction vs. insertion
neutral vs. operated by merchant

10. - reach
- product range
- service
- cost
- no curated catalogue
- branding
- operated by merchant

11. - merchant relationship
- reach
- no app
- operated by merchant

12. - reach
- product range
- neutral
- cost
- no curated catalogue
- complex offer setup

13. - merchant relationship
- neutral
- reach
- no app
- search

14. ALTERNATIVE
SALES
CHANNEL

15. est. 2000
650+ employees
based in berlin
15 million users/month
330 million offers
1.5 billion EUR generated

16. request from merchants trust from customers

20. 42% more orders
4 million apps
15 million monthly users

21. special ecommerce expo berlin offer:
2% CPO*
*) Get a CPO of 2% until 31st of May. The special CPO
offer is valid for all merchants which will go online with
their full inventory until 24th of February. Please send an
email with your shop URL: expo@idealo.de

22. Photo Credentials
- Adobe Stock: #932478080
- Adobe Stock: #122883195
- Adobe Stock: #84399493
- Adobe Stock: #121400541
- Adobe Stock: #38477671
- Adobe Stock: #96102964
- Adobe Stock: #73427661
- Fotolia: #653302238
- Fotolia: #65752638
- Fotolia: #84796636