E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Increase your revenue using your own data.

Intro to Acquisio

Intro to Ispionage

Elad goldenberg: How to Develop your eCommerce Strategy

Elad Goldenberg

Invoca

CallRail - Call Tracking & Analytics

CallRail

Kenshoo

Wizaly

Planning Your Walmart 2021 Strategy

Tinuiti

NinjaCat

B2B buying has changed. Now more than ever, sales teams need visibility into their target account’s behaviours long before a lead ever raises their hand. Unlocking these hidden signals has become paramount to modern pipeline building and revenue generation. If revenue teams are blind to who’s researching their products and competitors, to which accounts are visiting the website, or which buyers are responding to marketing campaigns, then they risk losing opportunities to competitors. This session will show you how to create an outbound sales engine that will win business from target accounts before your competitors have an opportunity to say hello.

Martech

Colin Lewis

The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Deci...

Demandbase

4 Cardinal Keys to Mastering ABM Measurement

Aggregage

A WISE Segmentation Approach to Google Smart Shopping Ads

Tinuiti

Profitable Customer Acquisition & Retention Strategies

Tinuiti

B2B Sales & Marketing : As Easy as ABX for Sales & SDRs

Demandbase

Driving Marketing Automation Success Across the Enterprise: Revenue Funnel

MarketoEnterpriseContent

Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them Today

Nick Cotter

Marketing Nation Summit - Marketo

Marketo

Would you try to paint a masterpiece with a roller brush? We should think not. Creating a masterpiece requires focus and precision. Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line.

ABM Master Class: Audience Strategy

Demandbase

Tendances (20)

Acquisio

Intro to Acquisio

Intro to Ispionage

Elad goldenberg: How to Develop your eCommerce Strategy

Invoca

CallRail - Call Tracking & Analytics

Kenshoo

Wizaly

Planning Your Walmart 2021 Strategy

NinjaCat

Martech

The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Deci...

4 Cardinal Keys to Mastering ABM Measurement

A WISE Segmentation Approach to Google Smart Shopping Ads

Profitable Customer Acquisition & Retention Strategies

B2B Sales & Marketing : As Easy as ABX for Sales & SDRs

Driving Marketing Automation Success Across the Enterprise: Revenue Funnel

Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them Today

Marketing Nation Summit - Marketo

ABM Master Class: Audience Strategy

Similaire à E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Increase your revenue using your own data.

ROI from PPC Campaigns

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SaaS Metrics - Bulletproof your SaaS Growth

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Introducing Smart Targets - SMX London 2020

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When it comes to online advertising, it isn't about how much you spend, it's about how you spend it. Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign? For these answers and more, join our live webinar with our in-house pay-per-click expert. You'll learn: - How to use 2018's results to set the best budget for your business in 2019 - What processes you can set up now to keep wasted spend in check all year long - How to quickly determine which ad types are actually worth putting your budget behind - What signs you should be looking for when managing your bids

Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...

Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries. We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including: • Average cost per click • Average click-through rate • Average cost per lead • Average conversion rate Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.

Morse Toad Presentation

Push

[NEW DATA] Updated Google Ads Industry Benchmarks You Must See

Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...

View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note. Attendees will benefit by learning how to: ● Build effective campaign themes to support their marketing goals; ● Pull the levers needed to grow brand awareness and influence in the market; ● Identify the keys to successful reporting; ● Make an impact on the business by championing a big idea!

6 Steps to Building the Ultimate 2018 Marketing Plan

G3 Communications

Top Digital Marketing Company in India

EmmaWalker88

The 20 Minute PPC Work Week

Zerobyte Presentation

Rajesh Mondal

Are You Spending Your PPC Budget Wisely?

For more information, visit www.wordstream.com Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement. In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including: - Reconciling PPC budget with your overall marketing costs - Adjusting your strategy for large or small accounts - Choosing the right metrics to help define your spend - Incorporating expenses like agency or staff overhead Watch now to learn proven strategies for better managing your ad spend.

Are You Spending Your PPC Budget Wisely [Webinar]

Dr. Florian Nottorf Co-Founder / CEO Adference Dr. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 38.

Building Your ABM Marketing-to-Sales Playbook Using Meeting Maker Campaigns.

Laurie Beasley

Q4 compass

Markandey Singh

facebook ads - 2023

Lamiaa Ahmed

Welovroi - "Simplifying the way you analyze your digital marketing content"

Chirag Chandarana

Optimize & Expand your PPC Campaigns for Profit

Anton Shulke

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Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...

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Budgets, Bids and Winning New Business in 2019: How to Allocate Ad Spend Like...

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Plus de E-Commerce Berlin EXPO

EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg ist

EBE 2020 Get Empowered

Christian Möhring CEO & Founder madeone (ex-Nike, ex-Ikea) Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'. Founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.

EBE 2020 The truth behind mass customization - Unlock customization business ...

Samya Benhima DSP Managing Director A4G Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. It’s that effective because customers are more attracted to something they’re familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising. With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.

EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...

Rico Adler Head of CLOUD Business ABOUT YOU GmbH As Head of CLOUD Business at ABOUT YOU, Rico is significantly involved in the development and rapid scaling of ABOUT YOU CLOUD. He is fascinated by the future of retail and is convinced that he will be able to shape it by setting up a future-orientated platform as a service cloud infrastructure for ambitious eCommerce players. Rico holds a Master of Science in eCommerce. Before joining ABOUT YOU, he worked on operational and strategic eCommerce issues in large corporations as well as medium-sized companies. During his time as a digital consultant, he supported companies in various industries on their way to digital transformation. He uses the experience gained during the founding and development of two companies to contribute to the successful scaling of ABOUT YOU CLOUD and to support clients on their way to a sustainable eCommerce infrastructure.

EBE 2020 The Evolution of E-commerce Systems

Tino Hartmann Managing Director Baby-Sweets.de Wie schafft man es als eCommerce Unternehmen in der Nische durch gezielte und datengetriebene 1:1 personalisierte Ansprache die Kunden an die eigene Marke zu binden und zur richtigen Zeit die richtigen Angebote und Produkte zu präsentieren? Eine praxisnahe Case Study! Tino Hartmann (Dipl.-Kaufmann) has been active in online marketing since 2010. He studied Business Administration in Halle (S.). After working for Projecter GmbH, Travelzoo (Europe) Ltd and KUPONA GmbH, he founded Baby Sweets in early 2016 together with Tom Wachsmann. He is responsible for Finances, Marketing, Processes and Investor Relations. Baby Sweets was able to complete a 7-digit funding via IBG Venture Capital Fund III (managed by bmp AG) and German Media Pool in 2018.

EBE 2020 1:1 Personalisierung im eCommerce - Tino Hartmann

Ramon Pallaske EU Program Manager Audible This presentation will show you how to prepare and understand, at work and in life, what motivates others when influencing while having a positive impact. As a Program Manager you need commitment to work together to deliver results from people outside of your reporting line who, on the surface, might have conflicting interests to yours. Have you ever shared an idea, and although you prepared and made your homework, some of the people agreed and some didn’t and you were never able to move forward? Ramon Pallaske, studied Mathematics and Information technology in Greifswald. Always communicative working in customer service as a side-gig seemed reasonable. After asking himself why he was doing a good job he started working as trainer. At Audible he developed trainings for several countries and started to dig even deeper for root-causes as Process Improvement Manager based on Lean Six Sigma principles. Now he is a Program Manager – directly influencing the deliverables to the customers.

EBE 2020 Program Management – How to influence without authority - Ramon Pall...

Andreas Sartison Director Sales DACH Mapp Immer noch entscheiden viele Unternehmen im E-Commerce und Einzelhandel aus dem Bauch heraus. Dadurch wird viel Potential verschenkt. Erfolgreiche Geschäfte basieren auf belastbaren, einfach umsetzbaren Insights. Hierfür sind Datenanalysen allein nicht ausreichend. Vielmehr geht es darum, ein Insight-basiertes Marketing im Cross-Channel zu realisieren. Mit der richtigen Strategie und Technologie können die Unternehmen in Echtzeit wertvolle Insights gewinnen, um Marketing-Aktivitäten hochgradig personalisiert anzustoßen und regelmäßig zu optimieren. Andreas Sartison hat an den Universitäten Frankfurt/Main und Tübingen studiert ist ein ausgewiesener Webanalyse-Experte. Nach beruflichen Stationen bei IBM, AT&T, dem IT-Systemhaus Syscon und dem Webanalyse-Anbieter Nedstat (comScore) begann er 2012 als Senior Sales Manager bei Webtrekk. Seit 2016 verantwortete er als Head of Sales DACH & Eastern Europe die Vertriebsaktivitäten für den deutschsprachigen und ostmitteleuropäischen Raum. Nach der Webtrekk-Übernahme durch Mapp ist er als Director Sales für den DACH-Vertrieb der Gesamtgruppe zuständig.

EBE 2020 Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail - ...

Daniel Kocher Head of Strategic Management & Brand Prinz-Sportlich.de Die digitale Werbebranche und der E-Commerce Markt ist so vielseitig wie noch nie. Doch wie schafft man es sich innerhalb dieser Bereiche konsequent durchzusetzen? Nischenmarketing ist eine Möglichkeit, um sich vom Wettbewerb abzugrenzen und Zielgruppen erfolgreicher ansprechen zu können. Daniel Kocher kommt aus Nürnberg und absolvierte 2014 seinen Werbefach- und Diplom Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing. Bereits 2010 startete er im Onlinemarketing durch und war bis 2018 für verschiedenste Bereiche bei einem der größten Affiliate-Netzwerke in Europa zuständig – zuletzt als Senior Affiliate- & Account Manager DACH für NIKE. Seit 2019 betreut er bei der Prinz Sportlich GmbH & Co.KG als Head of Strategic Management & Brand interne Prozessoptimierungen, Kampagnenplanungen und den Kooperationsausbau der Marken Prinz Sportlich und SNKRADDICTED.

EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Dani...

EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands

Jason Modemann Founder & CEO Mawave Marketing Nachdem Jason Modemann seine Agentur Mawave Marketing als vorerst Full Service Agentur auf dem Markt etablierte stellten sich schnell die überdurchschnittlichen Ergebnisse im Bereich Social Media Performance Marketing heraus. Heute ist seine Agentur die führende Social Media Agentur im Raum München und arbeitet auf engste Weise mit Facebook und Instagram zusammen. Von der strategischen Beratung bis hin zum operativen Aufsetzen von Social Media Kampagnen punktet er mit höchster Kompetenz und Erfahrung.

EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing

Dijana Dimitrovska Marketing MD Marley Spoon “We need to grow!” is a statement you’ve probably heard before. And there really is no reason for a business not to grow! In just 5 years, Marley Spoon brought its meal kit service to 8 markets around the world. But expanding brings challenges: Where to go? How to start? And most importantly: How to keep your team aligned and engaged along the way? Dijana will share insights on how to open a new market in 100 days. Dijana Dimitrovska is responsible for all marketing activities within Marley Spoon’s EU markets across all customer lifecycle stages. Her background is in communications, but she started her career at Marley Spoon in the performance marketing department, eventually becoming Head of the Paid Social & Display Advertising team. Here, she oversaw the global paid social & display advertisement activities, before becoming Marketing MD.

EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska

Max Laemmle CEO and Founder Fraugster Learn why AI surpasses outdated technologies & even machine learning, in detecting fraud & increasing your approval rate - illustrated with examples & case studies. Max is the CEO and Founder of Fraugster, an Artificial Intelligence (AI) driven payment security company committed to boosting conversion rates and eliminating e-commerce fraud. Prior to founding Fraugster, Max co-founded Better Payment, a German payment gateway service provider, and also acted as the product evangelist for the mPOS company SumUp, which allows SMB merchants to accept card payments.

EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...

Ole L. Wegne CEO hello.de Im digitalen Zeitalter spielt das Thema der Kundenorientierung eine zunehmend größere Rolle, bei der Steigerung von E-Commerce Verkäufen. Nur wer seinen Kunden in den Mittelpunkt seines Handelns stellt, wird langfristig Erfolg haben. Insbesondere ein außergewöhnlich hochwertiger Kundenservice spielt hierbei eine der zentralen Rollen bei der Einführung von Customer Centricity. Ole Wegner ist CEO der hello.de AG, einen Customer-Service Spezialisten für Start-Ups und Unternehmen mit mittelständischen Strukturen. Wegner gilt als ausgewiesener Branchenexperte, wenn es um die Ausrichtung von Kundenservice oder die Implementierung von Customer Centricity Prozessen geht. Zuvor war Wegner Geschäftsführer der walter services GmbH, Geschäftsführender Gesellschafter der Perry & Knorr Communications GmbH, sowie Geschäftsführungsvorsitzender der freenet Customer Care GmbH. Mehr als 20 Jahre ist Wegner einer der Top-Manager im Kundenservice-Bereich.

EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...

Max Bense Head of Strategic Sales collectAI GmbH Im E-Commerce ist der Kauf auf Rechnung nachwievor des Kunden liebste Zahlungsmethode - aber eben auch die risikoreichste, was potentielle Zahlungsausfälle angeht. Innovative Features im Forderungsmanagement steigern die Zahlungsbereitschaft, optimieren die Customer Journey und sorgen so für ein komfortables Bezahlen: Das neue Feature “Select & Pay” des Intelligent Payment Solution Providers collectAI ermöglicht multiflexibles Bezahlen mit variablem Warenkorb. Wie das funktioniert? E-Commerce-Kunden wählen auf einer Bezahlseite im Branding des Händlers nur die Artikel aus, die sie nicht retournieren wollen. Der fällige Kaufpreis ändert sich dabei automatisch. Für die zu bezahlende Summe können Kunden die für sie passende Zahlmethode auswählen. Dank des Features “Select & Pay” sind die Zeiten vorbei, in denen offene Beträge mühsam mittels Liefer- und Retourenschein händisch berechnet werden müssen. Ein weiterer Anwendungsfall ist die Verlagerung des Zahlungsvorgangs auf den Zeitpunkt nach der Lieferung. Dies ermöglicht den Kunden selbst zu entscheiden, wann und wie sie bezahlen möchten. So wird Online-Shopping noch flexibler und bequemer. Dieser Vortrag zeigt anhand von Praxisbeispielen unserer Kunden wie innovative Features das Kauferlebnis für alle Beteiligten optimiert. My conceptual skills are combined with a high degree of social competence as well as the ability to inspire and motivate people. I recognise the need for action, as well as various causes and effects, at an early stage and derive opportunities and risks from them. As an executive, I am an extremely open, collegial and cooperative personality and always focused on my actions. I think and act holistically, taking into account your strategic success factors and company objectives, as well as the constant looking out for future topics.

EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...

Carsten Muerl Director Product Management Mastercard Carsten Muerl is responsible for security solutions such as authentication, 3-D Secure or fraud detection in the Cyber & Intelligence Solutions business unit of Mastercard (Germany and Switzerland). He has more than 20 years experience in the payment industry. As Head of Product Management of Cards at Deutsche Bank he was responsible among others for new card programs like Debit Mastercard and the introduction of new features like CardApp or mobile payment. He studied Business Informatics at Karlsruhe University of Applied Sciences.

EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...

Filip Sedefov Senior Manager, Privacy & Data Protection IAB Europe Filip will reiterate why trust and transparency are crucial for the survival of the European Digital Supply Chain and will explain what TCF is from a user perspective, with a strong focus on TCF v2, which helps connecting people to the brands and content they value whilst giving consumers and publishers greater control over who they trust to handle their data and for what purposes. Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework (TCF). Previously, he has worked as a regulatory consultant in the private sector and as a legal expert on several EU FP7 funded projects related to privacy and data protection as well as the harmonisation of Member State legislation in the areas of consumer protection and renewables. Filip has a Master’s in Law from Université catholique de Louvain (UCL) and an LLM in International & European Law from the Institute for European Studies at the Vrije Universiteit Brussel (VUB). He speaks English, French, Portuguese and Bulgarian.

EBE 2020 How to put the consumer in the driving seat of the European Digital ...

Dr. Christian Kahl User Experience Lead CyberSolutions Christian is responsible for UX at CyberSolutions - the E-Commerce Enabler company of the Hubert Burda Media Group. In this role, innovation is a key element to create unique and sustainable user experiences. Christian benefits from his versatile experience as a researcher, UX expert, startup-enthusiast, passionate gamer, and (not least) techno musician and DJ. Areas, where new technologies and continuous innovation always played a vital role.

EBE 2020 The Age of Machines and How to Re-think User Experience

EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten

EBE 2020 Product & category recommendations and user personalization for a me...