2. “We built 4leafmobi to legally bring the entertainment of the gaming
floor to the palm of your hand. Our Casino partners are opening
access to their most popular games so you can enjoy all that the
resort has to offer while you play.”
David
Lee,
4leafmobi
Founder
How would you like to play?
REAL MONEY
JUST FOR FUN
4. YEAR 3
YEAR 2
$5.2M $22M
David
Lee,
4leafmobi
Founder
$1M
YEAR 1
5. Investment Summary (Projected Key Investment Metrics)
The information set forth herein does not purport to be complete and no obligation to update or otherwise revise such information is being assumed. No person in any
jurisdiction may treat this presentation as constituting either an offer of any company, to sell, or a solicitation of an offer to buy, any interest in the Company. A prospective
subscriber must rely solely on the terms of, and disclosure of information in the Company’s final PPM and related documents; the only basis on which subscriptions may
be made. Each prospective investor in the Company will be required to execute a subscription agreement to effect an investment in the company.
6. MOBILE
Las Vegas Tourists leave behind over $10Bn in gambling
revenue every year and this revenue is won on only
5%
of the casino property. Mobile gaming has the potential to
CASINO
raise Casino revenues by over 20x in non- gaming zones
and create an even greater sense of loyalty between a
resort and their guest. The aim of mobile gaming is two
fold: inc
increase the availability of casino games, and create
GAMING
strong bonds of loyalty.
For tens of millions, mobile has created a new definition
to commerce. Casino guests no longer sit by the slots
or rest at the tables. They move, play, and experience all
that the resort has to offer. Personal devices expand the
gaming floor action to the entire resort property. To do
this Casinos need experts in mobile securit encryption,
security,
location, and game development. Some have tried to do
this on their own, only one company has succeeded,
however, they operate in opposition to the Casinos.
Over 38M people come to Vegas every year. In 2012
gaming in the United States was a $40Bn market and
over $400Bn worldwide. With the advent of mobile and
the futu of online gaming in the United States industry
future
experts anticipate an exponential revolution in gaming
potential.
7. The
108
IN
Big
Idea WORDS
4leafmobi is a mobile casino gaming platform.We provide secure access to the world’s favorite casino games.
And unlike other online gaming apps we are Vegas locals with deep trusted relationships with our Casino partners.
This
is
not
only
a
serious
competitive
advantage,
it’s
a
critical
step
to
success
in
Vegas.
Our reputation in the community allows us access to Casino owners and agreements to a 25% share of all
money played on our systems. That matters. Why? Because our competitors - who can’t get these agreements -
can’t get a license, and no license means no operation. With this advantage, 4leafmobi anticipates
$20M in p
proforma revenues in 2015.
8. “Why
would
I
use
4leaf?”
lse!
Or
anyone
e
The answer is simple. We offer secure mobile access to one
of the world’s favorite past times. There are over 1BN smartphones
worldwide, over $400BN in annual gaming revenues, and Online
mobile gambling is one of the newest industries in the United
States.
Imagine you are one of the 38 million users that travel to Las
Vegas every year. The Casino resorts have spent billions on their
hotel rooms, pools, restaurants, nightclubs, and gaming floor.
And you don’t want to miss out on anything. Take your personal
phone with you and you have just begun a completely untethered
gaming experience. The 4leaf application puts the gaming floor in
the palm of your hand and gives you the ability to play while
enjoying everything the resort has to offer.
Take this application home with you and play for fun while earning
rewards and deals for your next trip to Fabulous Las Vegas!
9. 4leaf
users
dont
just
play
the
gaming
floor... 122
Vegas Casinos *
they
carry
it
with
them.
4leaf users are out to experience the entire resort without
missing the action of the gaming floor. They are found at
200K
Games *
the pool, restaurants, clubs, malls, lounges, and everywhere
in between. They look for the energy and atmosphere that
only Vegas can provide and they find it everywhere. They
are not limited by location or game selection and often play
up to six di
different games at one time. With 4leaf, they move, 38M
Tourists *
play, and enjoy everything Vegas has to offer, in a single
application with the most extensive game library available.
* Estimated
10. THE
VEGAS
INSIDER
PROBLEM
Many companies have tried to break into the exciting gambling
market. But they have quickly found, it’s one thing to have a
known brand, lots of money and a big company behind you.
But breaking into a tight knit group of trusted insiders is much
harder. And it’s not just harder. It’s much, much harder. To do
this, you have to BE one of the insiders.
NOT JUST PARTNERS ... PERSONAL
RELATIONSHIPS
Let’s say you are a world renowned hotel mogul. You even own casinos in other parts of the country. You come to Vegas,
overpay for land, build your golden monument of a hotel just off the strip, and stake your claim. But for some reason you
can’t get the gaming license you crave most of all. Or, what if you have hundreds of millions of online social gaming users,
billion dollar valuations, and huge cash reserves. You come to town, quietly setup an office, and even submit your
paperwork for a gaming license. Then you wait, and wait, and wait...
Unless you have trusted partners in the Las Vegas gaming industry you better pull up a chair because the wait is going
to make the DMV seem like Disneyland.
11. THE
SOLUTION
LOCAL
REPUTATION
20+
YEARS
If you’re in business in Las Vegas you’ll find very quickly that it
takes more than just an exceptional product to make the
industry take notice and welcome you. To get in the front
HI bui
door you must have a longstanding reputation in the valley,
NT ld
: Y so
then you need to establish yourself as a key part of the
ou ftw
community, and finally develop deep personal relationships.
ca are
n’ !
t ju
st
HOW
TO
COMPETE
(AND
WIN)
IN
OUR
BUSINESS
PERSONAL
RELATIONSHIPS
With a family reputation that extends
over 20 years, 7 years of developing
deep personal contacts, and a year 7
YEARS
of meticulous app development
4leafmobi is uniquely positioned to
make a significant impact in Las
Vegas.
APP
DEVELOPMENT
1
YEAR
12. MARKETING
VIRAL
MARKETING,
WHY
AND
HOW
Viral marketing and viral advertising are
buzzwords referring to marketing techniques
that use pre-existing social networks like
MOST PEOPLE ARE SOCIAL And social scientists believe that each Facebook,Twitter, LinkedIn and hundreds of
person has a network of 8 to 12 people in their close network of friends, others to increase a product’s brand awareness
or to achieve product sales through self-
family, and associates. A person’s broader network may consist of scores, replicating viral messages (analogous to the
hundreds, or thousands of people, depending upon his position in society. spread of viruses or computer viruses.) These
A waitress, for example, may communicate regularly with hundreds of messages can be delivered by word of mouth
or enhanced by the network effects of the
customers in a given week. Network marketers have long understood Internet.Viral marketing may take the form of
the power of these human networks. People on the Inte Internet develop video clips, interactive games, advergames,
free products, images, or even text messages.
networks of relationships, too.They collect friends on Facebook, and
favorite website URLs and groups of followers on Twitter.When we are The goal of viral marketing p
programs is to
able to place a message about 4leafmobi partners into these networks create messages that have a high probability
of being repeated and spread within social
and existing communications between people, we are able to rapidly groups within a short period of time.
multiply its dispersion.
Viral marketing describes any strategy that
encourages individuals to pass on a marketing
BUT
THAT’S
NOT
ALL
... message to others, creating the potential for
exponential ggrowth in the message’s exposure
Our casino partners have a vested interest in promoting their 4leaf and influence. Like viruses, such strategies take
advantage of rapid multiplication to explode the
powered platform. The application is promoted on billboards, posters, message to thousands and even hundreds of
receipts, emails, and every other contact a guest makes with the hotel. thousands of individuals.
Our partners promote us and our users invite their friends.
Elements of a Viral Marketing Strategy
A viral marketing strategy need not contain ALL
ESTIMATED RESULTS Our current estimates show around 2% of the these elements, but the mo tactics a strategy
more
includes, the more powerful the results are likely to
free to play users who log in to 4leaf will convert to real money gamers. be. An effective viral marketing strategy ...
Is 2% good or bad? We asked this ourselves, and found, through
Skype’s S1 filing, that 1.2% of their users are paying customers, and 1. Gives away products or services
2. Provides for effortless transfer of ideas to others
each of their paying customers generates $98 per year in revenue. 3. Scales easily from small to very large
4. Takes advantage of the human urge to communicate
5. Utilizes existing communication networks
With our projected user growth rate, and this level of conversion rate, 6. Takes advantage of the users resources at no cost
we anticipate reaching $22M of annual revenues in approximately 3 years.
13. CUSTOMER
ACQUISITION
AND
CONVERSION
1 ACQUISITION
FREE TO PLAY - REAL MONEY 2 RETENTION
LIFECYCLE EMAILS; ALERTS 3 REFERRAL
FACEBOOK, TWITTER, ETC.
Our marketing campaign consists of A series of email campaigns, designed The refer-a-friend process rewards
two parts. Our guests reach out to our to educate, inform and reengage users, the user for inviting their friends on
partners to schedule rooms, reservations, are dripped over the course of time to the major social networks. Sharing,
and touring the property.. This is followed accounts. We regularly inform users of retweet campaigns and status
by invitations to join the platform and earn new deals,rewards, and benefits of our message updates are many of the
deals. Second, using popluar electronic members. Online support and social tools used to build a community
methods, including SEO, SEM, Email, media give users a chance to be fans the user ca
cares about and reward
Blogs, PPD, Affiliates, and Social and engage in a sense of community them for their involvement.
Networks, along with traditional methods with our resort properties. This keeps
such as PR campaigns, the 4leaf the users engaged with their favorite
marketing team has a predictable properties and engenders a sense of
formula for growing new user loyalty to the Casino.
registrations.
CONVERSION
REVENUE
$$
BUILD LOYALTY TO THE BRAND, REWARD FREE PLAY, AND ENCOURAGE ONSITE GAMING.
14. BUSINESS
PLAN
The Company has B2B revenues via both Offsite-Free-to-Play and Onsite-Real-Money apps.
Here’s how we make money: first, we charge our casino partners a monthly fee to offer our
offsite users a customized game library complete with deals and rewards from the host
casino. Second, we participate in revenue share for all Onsite-Real-Money revenues. The
4leaf app is our scalable business and a $100M revenue opportunity.
The business operates a mobile gaming platform
that is fully branded to the host Casino partner. We
partner with third party game developers to offer their GAME
PROVIDERS PLATFORM CASINO
already licensed and approved games in a unified and
enjoyable system. In plain terms, 4leafmobi is a
branded mobile casino that legally offers real money
gaming.
As we have discussed in this document, our platform
is the combination of three elements: front-end
application, back-end system management, and
business relationships with the very best Las Vegas REV
SHARE REV
SHARE
groups. Each installation can be $500k-tens of
millions in annual revenue.
The benefits to our partners include:
Increased gaming revenues
By providing these services to our customers, the company
Higher $ / SF annual ROI
is projected to have approximately $22M in business revenues
Increased guest loyalty in year 3.
Offsite interaction with former guests
15. PROFORMA
You’ll notice that YEAR 1 revenues and burn rate are atypical in comparison to the following
years. The increased burn rate is a function of the Nevada Gaming Commission licensing
and review process. The anticipated duration for this step in our process is 9 months.
Revenues are decreased during this period as well. Once the licensing process is complete
we are open to receive revenue sharing for all gaming revenues in the final quarter of YEAR 1.
INCOME
STATEMENT (OFFSITE & ONSITE) YEAR
1 YEAR
2 YEAR
3
Total Sales 1,043 5,202 21,880
Cost of Goods Sold 556 1,672 4,980
Gross Profit 486 3,529 16,900
Operating Expenses 977 907 1,238
EBITDA -491 2,622 15,662
16. OFFSITE
PROMOTIONAL
PLAY ASSUMPTIONS
User Growth Rate (MoM) 15.0% AND
KEY
Monthly Retention
Customer Per User Acquisition Cost
2%
$1.00 METRICS
COGS per Active User / Mo $0.05 The assumptions shown below
Monthly Number of Impressions per User 10.00 are based upon the founding
Advertisers / Casino Pay per Impression $0.25 team’s past experience with social
gaming applications and the
4leaf Pay per Imp
Impression $0.10
Las Vegas gaming industry.
Casino System Leasing Revenue $25,000
COGS per Casino Partner - ~200 hours / Casino $20,000
20K 106K 566K
Casino Site Maintenance - 80 hours / Month $8,000
ONSITE
REAL
MONEY
PLAY 4LEAFMOBI TOTAL ACTIVE USERS
Monthly Conversions from Offsite to Onsite 2%
YEAR
1 YEAR
2 YEAR
3
COGS per Active User / Month $1.00
Monthly $ Played per User - Ave 4 Days Play / Month $800
Advertisers / Casinos Pay per Impression $0.25
4leaf Revenue Share 25%
Casino Site Maintenance - 80 Hours / Month $8,000
17. ABOUT
US
DAVE
LEE JEFF
LEE RUSS
TANNER
has two decades of leadership experience has spent the past decade successfully overseeing is an award-winning designer and entrepreneur. Over
and over $400M of successfully completed the project management and sales training efforts the past 12 years,Tanner has used his design, brand
projects to his credit. Lee has worked with of companies like Overstock, Brickyard Games and consulting and marketing skills to help numerous
numerous gaming companies, including Cerebra. As the founder of Brickyard games, Lee companies achieve new levels of success and public
The Palms, Foxwoods Gaming, Pauma created a successful line of unique gaming products awareness.Tanner has worked with industry-leading
Casino and Hooters LasVegas.Lee has and negotiated deals with companies nationwide. companies like Fairmont Private Schools, Niner Bikes
earned a rock-solid reputation in the Las
ea Lee has extensive experience in supply schedules, and Farm House Paper Compan
Company.Tanner’s product
Vegas business community for his ethical quality control, team building and facility vision and attention to detail punctuate his desire to
and timely work. Lee’s successful track negotiations. innovate and create a more beautiful, technologically
record was built on his entrepreneurial ubiquitous world.
drive, strategic planning skills and the
ability to assemble expert and efficient
teams.
KEITH
GARCIA JEFF
HOFFER
has worked as a senior developer and team leader does stuff for 4leafmobi.
for the past decade. Garcia’s technical expertise
spans numerous languages, libraries and frameworks,
including TDD, IoC, C#,Web MVC, MongoDB,
JavaScript and jQuery.As the senior developer and
project lead for wellness.com, Garcia increased page
views ffrom 200/month to over 4.5 million/month.
Garcia excels at planning, execution and analysis
of large-scale development projects.
18. ADVISORS
&
MENTORS
JAY
SAMIT STRATEGY
is the president of Oovoo. ooVoo provides a high-quality, free, multi-party video-chat service and integrated instant messaging to more than 54 million registered users
worldwide. Prior to ooVoo, Samit was CEO of SocialVibe, which provided the most effective way for brands to reach, engage, and spread messages through a targeted
audience of over 600 million hyper-connected consumers in social media.At Sony, Samit was responsible for the development of new business models for the company.
As GM of Sony's digital businesses, Samit liaised with other divisions in the development of joint initiatives that fully capitalize on the depth and strength of Sony's
hardware and content. Samit originally joined Sony as head of strategy for Sony Music. Prior to joining Sony, Samit was Global President of Digital Distribution &
ha
Development for EMI Recorded Music. Under Samit’s guidance, the company broke new ground with its forays into wireless OTA, ringtones, streaming radio, secure
P2P and subscription business models. Samit championed digital download initiatives, and created company-wide policies that combated piracy and enabled artists
to make significant gains in the online music space. Samit’s aggressive move into mobile and the digital distribution of music made New Media into the leading profit
center for the company—generating over $100 million in p profit.Active in the developer community, Samit nurtured start-up companies and helped take them public in
markets around the globe.Working with artist and managers to develop new sustainable revenue streams, along with his role as one of the leading authorities on new
media, garnered Samit the Gavin Label Executive of theYear in 2000.Active Board member on both public company boards and private advisory boards.
KEITH
COPHER GAMING COMPLIANCE
is currently president of KMC, Inc a highly regarded Gaming Compliance Consulting firm. Prior to this position Keith was the Senior Vice President of Compliance at
TableMax Gaming, President of GGS-US, and served for over 24 years as Chief of Enforcement with the Nevada Gaming Control Board. Keith is an active part of the
casino gaming word and specializes in gaming compliance. With his help companies have dramatically sped up the time required to gain the necessary governmental
approvals for operation.
TOM
PATTERSON SECURITY
works hard to combine the ART and SCIENCE of cyber security for Governments, Industries, and Consumers around the world. Tom learned that some of the hardest
security problems require more than art and science, but also real muscle. He has joined CSC's global security leadership team to run their American security consulting
operations. Tom is a long time security guy, with hardware, software, product, service, enterprise, R&D, global, Federal, and CSO experience. He also helped start a
Carlyle-venture backed company, and buy/sell 7 more. He has served on three public boards, provided governance to several early stage companies, and written a
well- published book on global securit He was a key member of the MCC teams that developed the first secure web browsers and servers, first directory and search
security.
engine, and first commercial certificate authority, and have leveraged identity management and authentication in the payments world.Tom also built industry-leading
hardware and software in the infosec space while at Centel andTradewave. Tom helped secure projects as diverse as a space shuttle launch (STS-37) and the largest
United Way telethon (9/11) in history. He built products (HW & SW), led one of the largest Infosec consultancies in the world (Deloitte- EMEA), and currently advises
components of Federal law enfo
enforcement and the intelligence community. Tom served as IBM's chief strategist for eCommerce, and conducted regular briefings with
the White House on the NII and Information Superhighway.
19. WHY
NOW?
MANAGEMENT
Seasoned builders with an eye for quality and execution.
This team has worked together for several years and is
a well oiled machine.
AS THE LAWS FOR MOBILE AND ONLINE GAMBLING HAVE LOCAL
KNOWLEDGE
BEEN APPROVED, a window of opportunity and has opened With the combination of local reputation and gaming
advisors from the NGC we are uniquely qualified to be
in the gaming industry. We are at the beginning of an industry at the forefront of this movement without missing a
changing revolution. beat in compliance.
Let’s say you’ve decided to join the excitement and build an online SECURITY
&
STRATEGY
gambling app. It would cost you a few weeks and as little as a $30,000 Our advisory team brings expertise in competing with
if you could find the right engineer. Not bad, right? And you could call it large industries and staying ahead of the curve in
secure technology.
something cool like plynga, plegas, or igamble... and it would be free to
attract users. And imagine your excitement when users come to
download and use your app. You are experiencing the high of being a PARTNERS
mobile gaming supersta Get Ready for the hangover. Now you’re ready
superstar. With local Las Vegas partners with real property casino
to go the distance and offer this as a real money gaming app. First, you and licensed game developers we bring a complete
platform to the user.
complete your application and pay the initial costs for review, then you
find out your game has to be reviewed by a 3rd party first, so you head
out and get that done, during that process you find out you forgot to
register your RNG, so the process starts again, soon you’re done with
3rd party! Now time to go back to the control board and start the
company review and you find out your developer had a shady past,
boom. Start over. New developer, new app, new review, and now your
back on. The control board approves you but will not give you a license
because you don’t have a real property partner. Welcome to Las Vegas
Gaming. Don’t worry there are lots of apps to keep you company.
