Zerozero88 Twitter URL Item Recommender1. +University of Palo Alto Research Center! ^MIT CSAIL!
Minnesota!
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2. • Social
Information
Streams!
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8. URL Sources
Topic Relevance Scores User Topic Profiles
Social Network Scores Local Social Network
Recommendation Engine
Multiply scores
Rank URLs using multiplied scores
Recommend highest ranked URLs
9. Component Possible Design Choices
URL Sources FoF (followee-of-followees)
Popular
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10. URL Sources
Topic Relevance Scores User Topic Profiles
Social Network Scores Local Social Network
Recommendation Engine
Multiply scores
Rank URLs using multiplied scores
Recommend highest ranked URLs
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12. Component Possible Design Choices
Topic Relevance Self-Topic
Scores Followee-Topic
None
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13. URL Sources
Topic Relevance Scores User Topic Profiles
Social Network Scores Local Social Network
Recommendation Engine
Multiply scores
Rank URLs using multiplied scores
Recommend highest ranked URLs
14. Component Possible Design Choices
Social Network Social Voting
Scores None
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15. Component Possible Design Choices
URL Sources FoF (followee-of-followees)
Popular
Topic Self-Topic
Relevance Followee-Topic Recommendation Engine
Scores None
Multiply scores
Social Social Voting Rank URLs using multiplied scores
Network None Recommend highest ranked URLs
Scores
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19. Component Possible Design Choices
URL Sources FoF (followee-of-followees)
Popular
Topic Relevance Self-Topic
Scores Followee-Topic
None
Social Network Social Voting
Scores None
(beta=0.22, Z=1.78, p=.08)
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20. Component Possible Design Choices
URL Sources FoF (followee-of-followees)
Popular
Topic Relevance Self-Topic
Scores Followee-Topic
None
Social Network Social Voting
Scores None
(beta=0.58, Z=4.95, p<.001) (beta=0.27, Z=2.48, p=.01)
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21. Component Possible Design Choices
URL Sources FoF (followee-of-followees)
Popular
Topic Relevance Self-Topic
Scores Followee-Topic
None
Social Network Social Voting
Scores None
(beta=1.02, Z=6.53, p<.001)
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22. Component Possible Design Choices
URL Sources FoF (followee-of-followees)
Popular
Topic Relevance Self-Topic
Scores Followee-Topic
None
Social Network Social Voting
Scores None
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27. Acknowledgements!
• ASC folks at PARC!
• All users of Zerozero88.com!
• My labmates at the University for helping me
prepare the presentation!
• … and reach me at jilin@cs.umn.edu for
questions!!