-> End-to-end
-> Student-centered
-> Tailored for each country’s process (note plans)
-> In-built intelligence - algorithm
-> In-built expertise - strat + resources
Beautiful: variety, exciting
Much more visual and youthful
Info-rich and not text-heavy
Personalization on page: chance of acceptance and culture match
Includes modern content to make more rounded, inc social network feeds, which our experience => increase engagement
We can make it simple for universities to add this themselves, so all info is on one page
Again, students can add the university to their shortlist…