Real Estate SEO by Brand Sentrik

1. REAL ESTATE SEO
By Edan Mizrahi of Brand Sentrik

2. Why is SEO Important for Real Estate?
SEO is important for real estate agents because the
real estate industry is searched for over 10,000 times
per month on average over the last 12 months
Things to consider when
SEARCHING FOR HOMES
IN PERSON
ONLINE VS.
Research shows over 80% of home buyers start by
going online

3. What is SEO?
The process of getting
keywords ranked in search
engines

4. SEO Misconceptions
Google, Bing, and Yahoo all
have the same algorithm
SEO "doesn't work"

5. Why is SEO Confusing?
Not Back and White Shades of Grey It Depends

7. So How Can You Compete?

8. Local SEO
How to Compete
On Page
Off Page

9. What is Local SEO?
Local SEO is all about increasing search
visibility for businesses that serve their
communities face-to-face

10. What’s the Map Pack?

11. Map Pack
(1000 Searches a Month)
"Realtor Near Me"

12. Local SEO – Map Pack Tips
Politely ask for reviews and
respond
Embed Google Maps on your
Contact page (Website)
Add high quality photos

13. Business Listings (Online Directories)
Trulia.com
Zillow.com
Redfin.com
Homes.com
 Zillow alone had 498 million page views in
January 2014 ad Trulia had 277 million.
There's a lot of potential traffic to be captured
by getting listed in the right real estate
directory
 Real estate agent directories get a lot of
traffic. It is recommended to get listed in top
real estate directories. Each of the following
highly trafficked real estate sites have
directories available to realtors

14. What’s a Citation?
An online reference to your
business's name, address,
and phone number (NAP).
Email edan@brandsentrik.com for Real
Estate Citation List

15. Website

16. Generate Ideas for your Website
 Start writing FAQ for blogs
Ex. "What are closing costs" link-1 link-2
 Check keyword volume and difficulty
 Side note: Help someone out. Show
your personality, show your brand

17. Mobile Friendly
The statistics are in and they show home buyers are
searching for real estate on mobile devices. "The Digital
House Hunt" found
89% of new home shoppers search using a mobile device
during the home buying process
There's been a 300% growth of real estate broker-related
searches on tablets year over year

18. Capitalize on Videos and Photos!
Photos and videos are key engagement objects on all
websites, but this is especially true of a real estate site.
Home buyers love seeing a video tour of the inside of their
prospective new homes. In addition to video tours, consider
capturing testimonials on video, too.
An Australian real estate group reported seeing 403% more
inquiries for listings with video than those without video

19. 3 Main Pages of your Website
 Listing Pages (IDX)
 Neighborhood Pages
 Blog

20. Link Building Very Important
In depth link building. Link
building strategies
Free SEO Tools

21. What is a Conversion Funnel?
A way of visualizing the
stages that prospects go
through before they convert

22. Conversion Funnel
Awareness
Research
Conversion
Customer realizes they have a problem. They're just not
sure what they want to buy or when.
Ex. searches "Things to do in Las Vegas"
"Neighborhoods in Las Vegas"
Customer is serious about a purchase from you. 6
months to a year to rank. Long term goal.
Ex. searches "Buy a condo in Las Vegas"
Customer is getting serious about a purchase.
Ex. Searches "Home value Las Vegas"

23. Connect with me
 E: edan@brandsentrik.com
Subject: Real Estate SEO
 Brand Sentrik