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The New Vanguard Overview.pdf
1. 2022
Our Brand
The caliber of talent that exists today outpaces traditional
industry models.
The New Vanguard Haus is a self sustaining creative coalition
designed to intuitively support new wave creatives of color.
2. The New Vanguard exists to unify creatives of color and provide resources that accelerate their craft.
Creatives of Color are responsible for the popular cultural narrative we all engage with and benefit from. As their
work gains visibility, it’s imperative they aren’t viewed as a commodity, but rather centered and supported.
Our infrastructure is built around representation, media and philanthropy. The New Vanguard procures partnership deals
that focus on enabling artists to scale their work. The New Vanguard Media, is a design studio that provides content
production resources.
Now, partnerships move beyond a co-sign, into a space of co-creation. Artists can scale their platforms, and partners
co-create with artists to build authentic and inclusive narratives.
Overview Mission
Our Mission
3. “To turn your eye toward the community you
love and articulate it for an entire world that
may not understand it as you do, feels like
freedom. ” - Hanif Abdurraqib
Overview Statement
4. Strategy
Partnership
Design
Product
OUR
Influence
Content
CAPABILITIES
New-Kit
SOHO
We have a roster of talent across art, fashion, and music who
are all focused on pushing their careers to the next level.
Not only do we represent the artist, we are reinforcing their
creative agency.
Our coalition provides access to resources that ensure talent
partnerships reach their fullest potential.
We actively work with our roster to educate, provide counsel,
generate, and create opportunities through each stage of
their growth.
Production
Analytics
5. 03
02
01 Own Your Sh*t
Push Culture Forward
Our work is intended to be a
cultural catalyst for any artists
and their community.
Honor Our Roots
We never forget where we came
from. We firmly believe in
modernizing tradition.
OUR VALUES
We believe artists should have
ownership, creative agency and
opportunities for growth.
6. SQUAD
New release
THE
Eric “Phero” Lopez, Creative Chief Officer
Eddie Sanders, Chief of Legal Counsel
Pilar McQuirter, Chief of Strategy & Operations
Juan Sanchez, Chief of New Business
Our
Founders 2022
7. Artist
Relations
Our Artist Relations team is dedicated to
supporting our roster of talent, and
liaising with our brand partners.
In addition to scouting talent, this team
ensures that each artist is supported in
their growth.
2022
OLIVIA GOMEZ
Artist Relations Director
BERNIE LEVV
Artist Relations Manager
8. Representation
Media
Foundation
ILLAR Talent Roster
Business Partnerships
Artists Positioning
Brand Building
Negotiations
Content Creation
Design Studio
Campaign Strategy
Production
Social Media
Website
Artist Incubator
Community Programming
Grant Program
Education / Bootcamp
New Talks / Workshops
foundation
M E D I A
2022
9. ROSTER
If you want to go fast, go alone.
If you want to go far, go together.
Overview
meet the Creatives of Color
10. 2022
Overview Roster
BRANDON BREAUX
Visual Artist
Chicago
@bbreaux
SHEILA RASHID
Fashion Designer
Chicago
@sheilathedesigner
ALEX CARTER
Fashion Designer
Chicago
@alexcarterbrand
14. L10 - Grammy Nomination 4/22
Logik - NFT Panel Discuss w/ Gary Vee 4/22
Sheila Rashid - HBO Max “The Hype” Show 4/22
Brandon Breaux - Prada Design Lab 5/22
Tubz - Mexican Fine Arts Exhibit 6/22
Nikko Washington - Hyde Park Mural 6/22
Semillas - 2 Year Anniversary 6/22
Crowezilla - Philadelphia Solo Exhibit 7/22
Armani Howard - Japan Group Exhibit 7/22
Alex Carter - Lululemon Collection 7/22
Joey Purp - US Tour 7/22
NEXT
MAP
ROAD
