2015 Edelman Trust Barometer Indonesia

1. 2015 EDELMAN
TRUST
BAROMETER
GLOBAL RESULTS

2. 2
EDELMAN’S 15th Annual
TRUST BAROMETER METHODOLOGY
Informed Public
• 500 respondents in U.S.
and China, and 200 in
other countries
• Ages 25-64
• College-educated
• In top 25% of household
income per age group in
each country
• Report significant media
consumption and
engagement in business
news and public policy
• 15 years of data
General Online Population
• 1,000 respondents per
country surveyed
• Ages 18+
• 4 years in 25+ markets
Online Survey in 27 Countries
• 33,000 respondents
• 7 years in 20+ markets
• 10 years in 10+ markets

3. 3
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2014 VS. 2015
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to
do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you
“trust them a great deal.” (Top 4 Box, Trust) Informed Publics in 27-country global total.
THE EVAPORATION OF TRUST:
NGOS, BUSINESS, MEDIA ALL DECLINE
BUSINESS
66% 63%
2014 2015
#1
53% 51%
2014 2015
#3
59%
57%
2014 2015
#2
45% 48%
2014 2015
#4 GOVERNMENTMEDIA
NGOS
Informed
Public

4. 4
THE NEW
TRUST DEFICIT:
TRUSTERSNEUTRALDISTRUSTERS
2015
GLOBAL 55
Italy 48
S. Africa 48
Hong Kong 47
S. Korea 47
U.K. 46
Argentina 45
Poland 45
Russia 45
Spain 45
Sweden 45
Turkey 40
Ireland 37
Japan 37
UAE 84
India 79
Indonesia 78
China 75
Singapore 65
Netherlands 64
Brazil 59
Mexico 59
Malaysia 56
Canada 53
Australia 52
France 52
U.S. 52
Germany 50
Informed
Public
The Trust Index is an average of a country’s trust in the
institutions of government, business, media and NGOs.
27-country global total.

5. 5
DEFICIT NEARLY 10
POINTS LOWER AMONG
GENERAL POPULATION,
WITH AN AVERAGE 3
POINT DECREASE IN
TRUST ACROSS ALL
COUNTRIES
THE NEW
TRUST DEFICIT:
TRUSTERSNEUTRALDISTRUSTERS
2015
GLOBAL 55
2015
GLOBAL 46
Italy 48
S. Africa 48
Hong Kong 47
S. Korea 47
U.K. 46
Argentina 45
Poland 45
Russia 45
Spain 45
Sweden 45
Turkey 40
Ireland 37
Japan 37
UAE 84
India 79
Indonesia 78
China 75
Singapore 65
Netherlands 64
Brazil 59
Mexico 59
Malaysia 56
Canada 53
Australia 52
France 52
U.S. 52
Germany 50
India 68
UAE 68
Indonesia 67
China 63
Singapore 60
Malaysia 53
Canada 52
Netherlands 52
Mexico 51
Brazil 50
Hong Kong 47
U.S. 44
Argentina 43
Australia 42
Germany 42
Italy 42
S. Africa 42
Russia 40
U.K. 39
France 38
S. Korea 38
Sweden 37
Poland 36
Spain 36
Turkey 35
Japan 34
Ireland 32
Nearly 2/3
of countries are now
DISTRUSTERS
among the General
Online Population
But not Indonesia…
Informed
Public
General
Population
The Trust Index is an average of a country’s trust in the
institutions of government, business, media and NGOs.
27-country global total.

6. 6
Lower/Equal Trust in 19 CountriesIncreased Trust in 8 Countries
50%
TRUST IN NGOS, 2014 VS. 2015
Q11-14. [NGOs IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.“ (Top 4 Box, Trust) Informed Publics, 27-country global total.
TRUST IN NGOS:
STILL MOST TRUSTED BUT NOW WANING
2014 2015
Informed
Public
% Trust
66
76
73
64
62 61 62
59
47
75 74
84
76 76
70
75
67
70
77
67 66
69
58
67
58
41
47
37
63
81
77
71 70
65 64 63
58
74 73 72 71 71
68 67 67 66
63 62 61
59
57
51
48
38 37
29

7. 7
Lower/Equal Trust in 15 CountriesIncreased Trust in 12 Countries
50%
TRUST IN MEDIA, 2014 VS. 2015
TRUST IN MEDIA:
60% OF COUNTRIES DISTRUST MEDIA
2014 2015
Informed
Public
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
% Trust
53
78
70 71
60
45
48
40 40
35
42
30
19
79
70
61
63
55
58 59
54
48
63
54
41
44
37
40
51
80 79
76
62
51 50
48 47
44 43 42
20
77
59 57 56
52
47 46 45 43 41 40
38
34 34
31

8. 8
67%
63%
65%
62%
52%
50%
53%
53%
45%
43%
45%
48%
62%
60%
63%
64%
43% 42%
44%
47%
2012 2013 2014 2015
Q178-182. When looking for general news and information, how much would you trust each type of source for general
news and information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means
that you “trust it a great deal.” (Top 4 Box, Trust) Informed Publics, 20-country global total.
TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION
MEDIA SOURCES:
SEARCH ENGINES NOW MOST TRUSTED
Online Search Engines 72% (+8)
Traditional Media 64% (+2)
Hybrid Media 63% (+10)
Social Media 59% (+11)
Owned Media 57% (+10)
Informed
Public
Millennials Are Even More
Trusting of Digital Media

9. 9
FOUR KEY FACTORS
AFFECT TRUST IN BUSINESS
COUNTRY OF ORIGIN
INDUSTRY SECTOR
LEADERSHIP
ENTERPRISE TYPE
BUSINESS
All are showing similar patterns of a post-recovery increase in trust,
followed by new declines in the last 12 – 18 months

10. 10
50%
80%
77%
72%
66% 67% 66%
63% 64%
61% 61% 61%
57%
53% 54% 52%
78%
75%
71%
67% 67% 66%
63% 63% 61% 60% 60%
57%
54% 53% 51%
TRUST IN INDUSTRIES 2014 VS 2015, DECLINES COMPARED TO 2014
INDUSTRY SECTORS:
TECHNOLOGY-BASED INDUSTRIES DECLINE
Informed
Public
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is
right. Again please use the same nine-point scale where one means that you “do not trust them at all” and nine means
that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
2014 2015
More Trust Less Trust
70% 74% 67%
*% of countries in which trust decreased
* * *

11. 11
TRUST IN COMPANIES WITH HEADQUARTERS IN DEVELOPED (U.S., U.K., GERMANY,
FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please
indicate how much you trust global companies headquartered in the following countries to do what is right. Use the
same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great
deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
COUNTRY OF ORIGIN: DEVELOPING
COUNTRY MULTINATIONALS CHALLENGED
Company’s
Country of Origin Type of Market
Percent in Market
Who Trust the Company
DEVELOPING
Country Multinational
Doing Business…
… in a Developing Country 57%
… in a Developed Country 22%
DEVELOPED
Country Multinational
Doing Business…
… in a Developing Country 77%
… in a Developed Country 58%
Informed
Public

12. 12
44% 45%
72%
64%
75%
69%
TRUST IN DIFFERENT TYPES OF BUSINESS, DEVELOPED (U.S., U.K., GERMANY,
FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)
ENTERPRISE TYPE:
DEVELOPING COUNTRIES
MORE OPEN TO BIG BUSINESS
Informed
Public
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business
to do what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means
that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
Edelman’s 2014 Summer Trust
Supplement found that, in most
emerging markets, large family-owned
businesses were the most trusted
company type, whereas small family-
owned businesses were significantly
less trusted.
Note that this distinction between
large and small family-owned
companies used for the Summer
Report makes direct comparisons with
the 2015 Barometer not possible.
DEVELOPED COUNTRIES DEVELOPING COUNTRIES
State-owned Big Business Family-ownedState-owned Big Business Family-owned

13. TRUST AND
INNOVATION
IN BUSINESS

14. 14
THE PACE OF DEVELOPMENT AND CHANGE IN BUSINESS AND INDUSTRY TODAY IS…
Q349-351. Below are a number of statements. For each, please think about the pace of development and change in
business and industry today and select the response that most accurately represents your opinion. (Not Enough, Too
Much) Informed Publics, 27-country global total.
TRUST IN BUSINESS INNOVATION:
PACE IS TOO FAST BY A 2-TO-1 MARGIN
51% Too Fast28% Too Slow
Informed
Public
19% Just Right

15. 15
24%
30%
35%
54%
66%
70%
Make the World a Better Place
Improve People's Lives
Personal Ambition
Greed/Money
Business Growth Targets
Technology
DRIVERS OF CHANGE IN BUSINESS AND INDUSTRY TODAY ARE PERCEIVED TO BE:
INNOVATIONS PERCEIVED AS DRIVEN BY TECHNOLOGY,
BUSINESS TARGETS AND GREED/MONEY
Informed
Public
Q353. From the list below, what do you believe are the top three drivers of change in business and industry today?
Informed Publics, 27-country global total.

16. 16
25
35
45
55
65
75
85
95
25% 35% 45% 55% 65% 75% 85%
TRUSTININSTITUTIONS(TRUSTINDEX)
TRUST IN RECENT BUSINESS INNOVATIONS (AVERAGE)
Data from Table 574
RELATIONSHIP OF TRUST IN INSTITUTIONS (TRUST INDEX) AND AVERAGE
TRUST IN RECENT BUSINESS DEVELOPMENTS
Q355-359. Below are a number of recent developments in business and industry. To what degree do you trust each of
these recent developments? Informed Publics, 27-country global total. Q11-14. Below is a list of institutions. For each
one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that
you do not trust them at all and nine means that you trust them a great deal. Informed Publics, 27-country global total.
TRUST AND BUSINESS INNOVATION: HIGHER TRUST
CREATES THE OPPORTUNITY FOR FASTER INNOVATION
UAE
IND
BRA
MAL
SING
MEX
GLOBAL
US
ARG
ITA
S.KO
NETH
GER
JAP
FRA
CAN
AUS
SWE
IRE
TUR
POL
S.AF
HK
SPA
U.K.
Informed
Public
RUS
INDO
CHI

17. 2015 EDELMAN
TRUST
BAROMETERINDONESIA RESULTS

18. 18
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT,
BUSINESS, MEDIA AND NGOS IN INDONESIA, 2014 VS. 2015
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you
“do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box Trust) General Population in Indonesia.
PEAK JOKOWI? THE FRAGILITY OF TRUST
BUSINESS
GOVERNMENT
MEDIA
NGOS
62% 64%
2014 2015
#3
69% 68%
2014 2015
#2
68% 70%
2014 2015
#1
49%
65%
2014 2015
#4
General
Population
THE BIG CHANGE: Trust among Indonesian’s towards “government
in general” has rocketed with a 16% increase

19. PG 19
56%
49%
2014 2015
#3 GOVERNMENT
GOVERNMENT
53%
82%
2014 2015
#1
53%
72%
2014 2015
#2GOVERNMENT
TRUST IN GOVERNMENT IN INDONESIA AND INDIA
VS. AUSTRALIA AND JAPAN
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do
what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust
them a great deal.” (Top 4 Box Trust) Informed Publics.
THE EFFECT OF AN ELECTION
GOVERNMENT
Informed
Public
45%
40%
2014 2015
#4

20. 20
4 YEAR OVERVIEW: TRUST IN INSTITUTIONS
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS IN
INDONESIA, FROM 2012-2015
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you
“do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box Trust) General Publics in Indonesia.
0%
10%
20%
30%
40%
50%
60%
70%
80%
2012 2013 2014 2015
NON-GOVERNMENTAL ORGANIZATIONS BUSINESS IN GENERAL MEDIA IN GENERAL GOVERNMENT IN GENERAL
General
Population

21. 21
Q178-182. When looking for general news and information, how much would you trust each type of source for general news and
information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great
deal.” (Top 4 Box, Trust) General Population, in Indonesia.
TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION IN INDONESIA
MEDIA SOURCES
75%
75%
77%
72%
69%
71%
72%
69%
69% 68%
69%
71%
78%
76%
80%
80%
62%
67%
69%
67%
2012 2013 2014 2015
Traditional Media
Online Search Engines
Social Media
Hybrid Media
Owned Media
General
Population
THE BIG CHANGE: A 5% decline in trust towards media

22. 22
TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES,
CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN INDONESIA
MEDIA SOURCES
TELEVISIONNEWSPAPERS ONLINE SEARCH
The First Source for
General Information
The First Source for
Breaking News
Source Used Most to
Confirm/Validate News
Q183. On a typical day, what is the first source that you go to for general information about business? Informed Publics, General
Population, in Indonesia.
Q184. What is the first source you go to for breaking news about business? General Population, in Indonesia.
Q185. Which of the following sources do you turn to MOST often to confirm/validate information on breaking news about business?
General Population, in Indonesia.
23% 19%
15%
30% 26%
23%
31%
33%
36%
2013 2014 2015
13% 14% 11%
17% 15% 17%
46%
50%
47%
2013 2014 2015
25%
24%
18%
26%
21%
24%
27%
31%
29%
2013 2014 2015
General
Population
Online search now used as the first source for general information, breaking news and the source
used to validate news with declines for traditional newspapers – mirroring the global trend

23. 23
44%
51%
63%
State-owned Big Business Family-owned
GLOBAL INDONESIA
TRUST IN DIFFERENT TYPES OF BUSINESS, GLOBAL VS. INDONESIA
ENTERPRISE TYPE
66%
74%
70%
State-owned Big Business Family-owned
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a nine-point scale,
where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population, in Indonesia and
27-country global total.
General
Population
THE DIFFERENECE: Big business is much more trusted in Indonesia than the global average. Business
continues to play a central and trusted role in Indonesian society

24. 24
Q387-396. Thinking about the information you consume on social networking sites, such as Facebook, MySpace, LinkedIn, Meebo, Orkut, Qzone,
RenRen, how much do you trust the information posted from each of the following authors or content creators? (Top 4 Box, Trust) Informed Publics, in
Indonesia.
Q397-406. Thinking about the information you consume on content sharing sites, such as YouTube, how much do you trust the information posted from
each of the following authors or content creators? Informed Publics, in Indonesia.
Q407 - 415 Thinking about the information you consume on online-only news and information sources, such as The Huffington Post, Buzzfeed,
Techcrunch, etc., how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Indonesia.
53%
58%
64%
67%
74%
75%
80%
80%
85%
89%
Celebrities
Brands I don’t use
Elected officials
Employees of a company
A well-known online personality
A company CEO
A journalist
Companies I use
My friends and family
An academic expert
Informed
PublicACADEMIC EXPERTS ARE THE MOST TRUSTED CONTENT CREATORS FOLLOWED BY FRIENDS
AND FAMILY, COMPANIES AND JOURNALISTS. CELEBRITIES ARE THE LEAST TRUSTED.
TRUSTED
NEUTRAL
CONTENT CREATORS
This question looks at trust in information created by each author on social networking sites,
content sharing sites and online-only information sources in Indonesia
As well as the top four, we
also see high trust towards
CEOs in Indonesia, further
demonstrating Indonesians
positivity towards business,
but also an opportunity for
business leaders to lead in
shaping the national
conversation

25. PG 25
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be—extremely credible,
very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics, Indonesia.
70%
76%
66%
62%
58%
54% 53%
31%
34%
42%
30%
75% 75%
71%
65%
57% 56%
49%
40% 38%
33% 32%
Academic or
Industry Expert
Company
Technical
Expert
A Person Like
Yourself
Financial or
Industry Analyst
Entrepreneur CEO Board of
Directors
Government
Official or
Regulator
NGO
Representative
Regular
Employee
Blogger
2014 2015
More Trust Less Trust
MOST TRUSTED SPOKESPEOPLE
Notable changes year on year show a 9% trust rise
for government officials and an interesting 9% drop
in trust for regular employees…
Informed
PublicWHEN LOOKING AT THE CREDIBILITY OF SPOKESPEOPLE, ACADEMIC OR INDUSTRY EXPERTS
AND COMPANY TECHNICAL EXPERTS ARE THE MOST TRUSTED.

26. 26
31%
40%
50%
38%
43% 43%
41%
38%
53%
50%
47%
55%
54%
56%
50%
Global
Indonesia has significantly more trust in CEOs than the global average, with a 15% lead.
CEOs are seen as credible and trusted spokespeople in Indonesia
LEADERSHIP
Indonesia
Informed
Public
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a
company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not
credible at all? (Top 2 Box, Trust) Informed Publics, 20-country global total and Indonesia.
2009 2010 2011 2013 20142012 2015
CREDIBILITY AS A SPOKESPERSON, GLOBAL VS. INDONESIA

27. 27
50%
88%
85% 83% 83% 81%
78%
74% 74%
66%
75%
71% 70% 71%
63%
33%
86% 85%
82% 81%
78% 78%
75% 75%
72% 72% 72% 71% 70%
64%
32%
TRUST IN INDUSTRIES 2014 VS 2015, INDONESIA
INDUSTRY SECTORS
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again
please use the same nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a
great deal.” (Top 4 Box, Trust) General Population, 27-country global total.
2014 2015
More Trust Less Trust
General
Population
Technology, Automotive and Telecommunications are the highest trusted industry sectors in Indonesia, but all
rank above 50% trust. The only exception is Brewing and Spirits, which suffers a trust deficit in Indonesia
The results are largely unchanged year on year, apart from for Consumer Health Companies which see a 6% rise

28. 28
TRUST IN SUB-SECTORS, INDONESIA
FINANCIAL SERVICES
Q61A-64A. [SPLIT SAMPLE] Now thinking about specific sectors within the Financial Services industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you “do
not trust them at all” and nine means that you “trust them a great deal”. General Population, Indonesia.
General
Population
Trust in the financial sectors in Indonesia has increased year on year. Trust in the industry is generally high,
with banks the most trusted and insurance remaining the least, but all have an above 50% trust rating
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Financial services Industry
BANKS
FINANCIAL ADVISORY/ASSET MANAGEMENT
CREDIT CARDS/PAYMENTS
INSURANCE
2014 2015

29. BUILDING
TRUST

30. 2015 EDELMAN TRUST BAROMETER GLOBAL RESULTS 011315| PG 30
26%
25%
25%
22%
26%
26%
28%
30%
33%
28%
28%
31%
31%
28%
29%
29%
35%
35%
38%
34%
45%
44%
50%
41%
58%
50%
54%
57%
57%
54%
54%
55%
Delivers Consistent Financial Returns To Investors
Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired
Has Highly-Regarded And Widely Admired Top Leadership
Partners With NGOs, Government And Third Parties To Address Societal Issues
Addresses Society'S Needs In Its Everyday Business
Creates Programs That Positively Impact The Local Community
Works To Protect And Improve The Environment
Is An Innovator Of New Products, Services Or Ideas
Offers High Quality Products Or Services
Communicates Frequently And Honestly On The State Of Its Business
Places Customers Ahead Of Profits
Listens To Customer Needs And Feedback
Treats Employees Well
Has Transparent And Open Business Practices
Takes Responsible Actions To Address An Issue Or A Crisis
Has Ethical Business Practices
TRUST BUILDING ATTRIBUTES – GLOBAL
BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE
OPERATIONS
PURPOSE
PRODUCTS
INTEGRITY
ENGAGEMENT
Gap
-26
-25
-26
-26
-26
-26
-22
-25
-11
-22
-18
-19
-12
-13
-10
-9
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not
at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. General Population, 27 Country Global Total.
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they
are "performing extremely poorly" and nine means they are "performing extremely well“. General Population, 27 Country Global Total.
*Excludes don’t know responses
General
Population
GLOBALLY, HIGH QUALITY PRODUCTS FOLLOWED BY TREATS EMPLOYEES WELL AND LISTENS TO
CUSTOMERS ARE RANKED AS MOST IMPORTANT
1
2
2
3

31. 2015 EDELMAN TRUST BAROMETER GLOBAL RESULTS 011315| PG 31
37%
38%
31%
35%
41%
42%
43%
41%
48%
41%
40%
44%
44%
41%
41%
42%
46%
44%
36%
43%
57%
58%
59%
52%
63%
57%
57%
60%
59%
56%
58%
58%
Delivers Consistent Financial Returns To Investors
Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired
Has Highly-Regarded And Widely Admired Top Leadership
Partners With NGOs, Government And Third Parties To Address Societal Issues
Addresses Society'S Needs In Its Everyday Business
Creates Programs That Positively Impact The Local Community
Works To Protect And Improve The Environment
Is An Innovator Of New Products, Services Or Ideas
Offers High Quality Products Or Services
Communicates Frequently And Honestly On The State Of Its Business
Places Customers Ahead Of Profits
Listens To Customer Needs And Feedback
Treats Employees Well
Has Transparent And Open Business Practices
Takes Responsible Actions To Address An Issue Or A Crisis
Has Ethical Business Practices
TRUST BUILDING ATTRIBUTES – INDONESIA
BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE
OPERATIONS
PURPOSE
PRODUCTS
INTEGRITY
ENGAGEMENT
Gap
-16
-17
-15
-15
-16
-17
-16
-15
-11
-16
-16
-16
-8
-5
-6
-9
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not
at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. General Population in Indonesia.
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they
are "performing extremely poorly" and nine means they are "performing extremely well". General Population in Indonesia.
*Excludes don’t know responses
General
Population
IN INDONESIA, HIGH QUALITY PRODUCTS FOLLOWED BY LISTENS TO CUSTOMERS, TREATS
EMPLOYEES WELL AND WORKS TO PROTECT THE ENVIRONMENT ARE THE MOST IMPORTANT
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32. CONTACT
Stephen Lock,
CEO Edelman Indonesia
& Head of Public Affairs, Southeast Asia
Email: Stephen.Lock@edelman.com
Phone: +62 21 721 59000