Social Media Use in Australia

1. FIVE MOST POPULAR PLATFORMS***
ENGAGEMENT LEVELS OF BRAND BASED CONTENT
PERCENTAGE OF VIDEO-BASED CONTENT
AVERAGE AGE OF THE SINGLE LARGEST
GROUP OF SOCIAL MEDIA USERS
who were active online in the past six months.*
2010 2014
SOCIAL MEDIA USAGE
COMPARISON IN AUSTRALIA
2010 2014VS.
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
20102014
Wikipedia
4.0 m
YahooAnswers
2.7 m
Blogger
2.1m
YouTube
13.0 m
LinkedIn
3.9 m
Twitter
2.8 m
Instagram
2.0m 60,000
Google+Facebook
13.4 m
6.8 m
76%
62%
88%
30 days
of Australians (25-34 year-olds)
engaged with at least one form of
branded internet content in the past
with
of the same users undertaking one or more
e-commerce activity in the same period.
4.7 m
36%
streamed*
23%
downloaded
59%
streamed
43%
downloaded
References
*http://www.acma.gov.au/webwr/_assets/main/lib310665/report-1_aust_in_the_digital_economy.pdf
**http://www.acma.gov.au/~/media/Research%20and%20Reporting/Research/pdf/Research%20Report%20Australia%20in%20the%20Digital%20Econo
my%20Consumer%20Engagement%20in%20ECommerce.PDF
***http://landing.deloitte.com.au/rs/deloitteaus/images/Deloitte_Media_Consumer_Survey_2014.pdf?mkt_tok=3RkMMJWWfF9wsRonua%2FPce%2Fhm
jTEU5z16e4vX6W%2Bgokz2EFye%2BLIHETpodcMTcVnN73YDBceEJhqyQJxPr3CKtEN09dxRhLgAA%3D%3D
82%
53%35-49 year-olds
100%18-44 year-olds