Attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it's going to be increasingly challenging to stand out.
In this presentation, Steve Rubel (SVP/Director of Insights), explains the issue in detail along with practical solutions.
8. HOW TWITTER CONTENT DECAYS
23%
get @reply
92% retweets
6% get RT are within the
first hour
71% of tweets
get no reacGon
85% of tweets
with @replies
get just one
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13. STEP ONE: HAND‐CRAFT YOUR CONTENT FOR EACH EMBASSY
Photo by Timothy ValenGne
Networks aren’t homogenous. IdenGfy the micro communiGes driving
the conversaGon, vary your content formats for each, deploy naGves as
ambassadors and maintain a robust content calendar.
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