Edelman Canada shares a perspective on the 2017 Federal Cabinet Shuffle. To learn more about Edelman Canada, please visit www.edelman.ca.

1. Located steps away from Parliament Hill, Edelman Ottawa provides an array of services
to clients in Canada’s capital. Our campaign-centric approach to communications
marketing work enables our clients to participate authentically in the public dialogue.
Parliament resumes on January 30th
with an early budget expected which could be delivered as early as late February to early March.
Rona Ambrose the current interim Leader of the Conservative Party will step down when her successor is elected on May 27th
in
Toronto. There are currently 13 people seeking the leadership, front runners in the race include former ministers Maxime Bernier
& Kellie Leitch & former House Speaker Andrew Scheer. A French language debate will take place in Quebec City on January 17th
.
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OUR PERSPECTIVE
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Just weeks before Donald Trump is sworn in as the 45th
President of the United States, as with nations around the world,
Canada’s 23rd
Prime Minister is adjusting his cabinet lineup to work best with the incoming Trump Administration in the US
and to better deliver on campaign & mandate letter commitments.
The importance of the bilateral relationship between Canada & the United States cannot be understated and the promotion of
Chrystia Freeland to Foreign Affairs while retaining the Canada-U.S. relations file including trade relations, is the key takeaway
of this strategy.
Bob Richardson
Executive Vice President
Darcy Walsh
Senior Vice President and
General Manager (Ottawa)
Chris Vivone
Senior Vice President
2017 FEDERAL CABINET SHUFFLE
TOP TAKEAWAYS
TRUMP, TRUMP, TRUMP
Incoming Foreign Minister Chrystia Freeland distinguished
herself with her work on the Canada-EU trade deal last year but
her network of contacts in business and journalism in the United
States and among both Democrats & Republicans is also seen as
a key asset. She also recently took part in early meetings with the
incoming Trump Administration alongside key PMO aides.
TRUDEAU THE DECISIVE
Justin Trudeau has once again displayed his political decisiveness
in his willingness to promote high performers, his unwillingness to
allow ministers to struggle in perpetuity and move talent where he
feels it’s needed.
CHANGING OF THE GUARD
The departure of Stephane Dion and John McCallum now only
leaves three current Ministers who had full portfolios in the previous
Liberal governments of Jean Chretien & Paul Martin; Lawrence
MacAuley, Scott Brison and Ralph Goodale. (Carolyn Bennett was
previously a Minister of State for Public Health while Navdeep
Bains & Domenic LeBlanc were Parliamentary Secretaries).
EDELMAN OTTAWA
KEY DATES & CONSERVATIVE LEADERSHIP UPDATE
In a government, which the Prime Minister has specifically stated
is, by cabinet, these picks matter. Also important to bear in mind
will be the inevitable shuffle of political staff. These politicos are
in many ways the gatekeepers to their political bosses and these
relationships matter as well.
CHRYSTIA FREELAND
(University – Rosedale, Ont.)
International Trade Foreign Affairs
KARINA GOULD
(Burlington, Ont.)
Democratic Institutions
FRANCOIS PHILIPE CHAMPAGNE
(Saint Maurice – Champlain, Que.)
International Trade
AHMED HUSSEN
(York South – Weston, Ont.)
Immigration, Refugees & Citizenship
MARYAM MONSEF
(Peterborough – Kawartha, Ont.)
Democratic Institutions
Status of Women
PATTY HAJDU
(Thunder Bay – Superior North, Ont.)
Status of Women Employment,
Workforce Development & Labour