The Exploring Consumer Attitudes & Actions on Key Tech Policy Issues 2014 study reveals a majority of respondents (59 percent) said either privacy or security had the biggest potential impact on their personal lives. This concern has led as many respondents (59 percent) to say they would take action related to security and privacy issues. Conducted by Edelman Berland, the survey polled more than 1,000 U.S. consumers over the age of 18 to better understand their attitudes about major technology policy issues and their willingness to take action and engage in the political process on these issues. Learn more: http://edl.mn/UGx2Ho

1. EXPLORING CONSUMER ATTITUDES &
ACTIONS ON KEY TECH POLICY ISSUES 2014
THE TOP TECH POLICY ISSUES:
1. Security of personal data
2. Privacy of personal data
3. Cost, choice and quality of
broadband Internet service
4. Tech innovations that improve
everyday life and work
5. Future of America’s high
tech workforce
6. Tech tools and computer
algorithms to gain an
advantage in the
stock market
7. Commercial use of
unmanned aerial
vehicles
8. Intellectual property
protections
Copyright © 2014 Daniel J. Edelman, Inc. All rights reserved. All information contained herein is proprietary of Daniel J. Edelman, Inc. (“Edelman”)
actions people are willing to take
@56%
@40%
@29%
SECURITY AND PRIVACY ARE THE TOP ISSUES
THAT IMPACT CONSUMERS AND #DRIVEACTION.
Issues that matter the most
29%
privacy
the gender gap
Women
Women – who are quite often the family
purchase drivers – were most likely to sign
an online petition and stop or reduce the
use of technologies that were found to be
in conflict with their personal beliefs.
2 hours ago
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Men
Men overwhelmingly tend to take action
– like meeting with a local or national
representative, writing op-ed or letter
to the editor of a publication, and posting
content on their social media site.
1 hour ago
Like Comment
30%
security
WILL MAKE NOISE ON CAPITOL
WILL SPREAD THE WORD BY
POSTING TO SOCIAL MEDIA
WILL STOP/REDUCE USING
TECHNOLOGY IN CONFLICT
WITH THEIR BELIEFS
16%
cost of
internet
PRIVACY AND SECURITY
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@ACTIONS
25 mins ago
A STUDY BY EDELMAN DC TECHNOLOGY + POLICY GROUP AND EDELMAN BERLAND