Building Trust in Innovation - Edelman 2015 Study Results
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Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs. For more information, visit http://www.edelman.com/trust2015
![Edelman.com/Trust2015
Trust in Innovation
Building Trust in Innovation
55% AGREE New Developments
are not tested enough
The pace of change is. . .
Drivers of Change in Business Perceived to Be. . .
Trust In Industry Sector vs. Trust in Industry to Implement . . .
Trust in Specific Innovations Vary
Too Fast
technology
electronic and
mobile payments
hyrdraulic
fracturing
gentically
modified foods
electronic and
personal health trackers
cloud
computing
BUSINESS
GROWTH
TARGETS
GREED/
MONEY
PERSONAL
AMBITION
IMPROVE
PEOPLE’S
LIVES
MAKE
THE WORLD
A BETTER
PLACE
Too slow
just right
51%
70%
54%
+8
+1
-17
-12
-32
48%
62%
60%
60%
61%
51%
35%
78%
67%
66%
54%
35%
30%
24%
28%
19%
69%
47% 32%
59% 55%
trusted
neutral
distrusted
Personal and societal
benefits are key
“A company can take
specific actions that
both increase profits and
improve the economic and
social conditions in
the community where
it operates”
TRUSTED
INNOVATION
DISCOVERY BENEFIT INTEGRITY
ENGAGEMENT
make
testing
available
for review
partner
with
academic
institutions
run a
clinical
trial or
beta test
partner
with
an NGO
partner
with
government
80% 75% 71% 63% 55%
The New Formula for
Business Innovation
= + +[ ]
Discovery
Business brings an unrivaled
agility and nimbleness, a
multi-stakeholder and often
global view, founded in specific
expertise no other institution can bring.
Benefit
Benefit is twofold: personal and
societal, referring to the trust
placed in companies that
address individual needs or
challenges, as well as larger,
macro-issues facing society.
Integrity
Attributes that build trust
in any company, chiefly having
ethical business practices,
managing risk, treating
employees well and operating
responsibly as a good corporate citizen.
Engagement
The multiplier factor: the
transparency and third-party
validation that is integral to
innovation. Making test results
publically available for review and partnering
with other institutions all increase trust when
implementing new developments.
81%AGREE](https://image.slidesharecdn.com/trustinfographic-150119191457-conversion-gate01/85/2015-Edelman-Trust-Barometer-Infographic-1-320.jpg)
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Building Trust in Innovation - Edelman 2015 Study Results
- 1. Edelman.com/Trust2015 Trust in Innovation Building Trust in Innovation 55% AGREE New Developments are not tested enough The pace of change is. . . Drivers of Change in Business Perceived to Be. . . Trust In Industry Sector vs. Trust in Industry to Implement . . . Trust in Specific Innovations Vary Too Fast technology electronic and mobile payments hyrdraulic fracturing gentically modified foods electronic and personal health trackers cloud computing BUSINESS GROWTH TARGETS GREED/ MONEY PERSONAL AMBITION IMPROVE PEOPLE’S LIVES MAKE THE WORLD A BETTER PLACE Too slow just right 51% 70% 54% +8 +1 -17 -12 -32 48% 62% 60% 60% 61% 51% 35% 78% 67% 66% 54% 35% 30% 24% 28% 19% 69% 47% 32% 59% 55% trusted neutral distrusted Personal and societal benefits are key “A company can take specific actions that both increase profits and improve the economic and social conditions in the community where it operates” TRUSTED INNOVATION DISCOVERY BENEFIT INTEGRITY ENGAGEMENT make testing available for review partner with academic institutions run a clinical trial or beta test partner with an NGO partner with government 80% 75% 71% 63% 55% The New Formula for Business Innovation = + +[ ] Discovery Business brings an unrivaled agility and nimbleness, a multi-stakeholder and often global view, founded in specific expertise no other institution can bring. Benefit Benefit is twofold: personal and societal, referring to the trust placed in companies that address individual needs or challenges, as well as larger, macro-issues facing society. Integrity Attributes that build trust in any company, chiefly having ethical business practices, managing risk, treating employees well and operating responsibly as a good corporate citizen. Engagement The multiplier factor: the transparency and third-party validation that is integral to innovation. Making test results publically available for review and partnering with other institutions all increase trust when implementing new developments. 81%AGREE