Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. And when quality suffers, so does the messaging. What’s the point of creating content if people can’t relate, especially on an emotional level? And, more importantly, what does sloppy writing say about a company, or that “quick writing” leader’s thought process? Getting thoughts down clearly in writing is difficult. When leaders struggle with the written word, it’s then up to the marketing or sales departments to translate a company’s messages to the public.

1. CONTENT
WRITING
A GUIDE BY CLICK
INTELLIGENCE
5 REASONS WHY YOU NEED
A CONTENT WRITER

2. 1. Content
Writers Save
You Time
By delegating writing tasks that are a
must for amplifying brand awareness,
these executives can have a clear
focus on where their focus should be
rather than staring at a blank white
screen.

3. 2. Content
Writers Help
Build Brand
Awareness
Quicker
Rather than an executive allocating time to
publish quality stories once a quarter – or
month, if they’re lucky – hiring a reputable
content writer can speed up the process of
getting your brand’s story out there.

4. 3. Content Writers
Are Professional
Writers
Writing is a profession, though many
companies fail to hire professional
copywriters or editors.
You can have the best service or
product within your industry, but if
you can’t communicate the “Why” of
that service or product, you won’t
scale as you wish.
Plus, a fake is noticed immediately.

5. 4. Content Writers
Know SEO
Companies today understand that
not only is a voice of a CEO going
to spread the message better, but
that message must be found
online.
It isn’t just keywords and backlinks
anymore. It’s much more, including
quality content that is bylined by an
authoritative voice and easily
shareable.

6. 5. Authentic Content
Reputable content writers work
closely with their clients,
pinpointing the voice, and unifying
it across all writings.
This is an authentic way of doing
things.
The leader’s ideas are being
transcribed, and the ghostwriter’s
task is to communicate those ideas
coherently and concisely.

7. Thank you!
For more information visit
www.clickintelligence.co.uk
or ring 01242 807842