Tobii glasses launch brazil

Tobii Glasses

October 8th 2010
Tobii Technology

Head-mounted eye-tracking,
Would you wear this?…

How about this?

10/18/2010 Copyright Tobii Technology AB www.tobii.com

Tobii GlassesTM
Look like a pair of glasses

Feel perfectly natural
to respondents
Respondents do not
have to carry bulky,
heavy recording
equipment and can
move around freely
Lightweight

Avoid drawing attention
from fellow shoppers


The Tobii Glasses system
 Tobii Glasses
 Recording Assistant
 IR markers (Infrared)
 Total solution includes Tobii
Studio analysis software


Tobii Glasses – understanding real world behavior
 Qualitative studies
 Shop the store
 Viewing patterns
 Purchase
 Associated survey
 Quantitative studies
 Combine mobile eye tracking with fast data aggregation
 Study category or brand, specific shelf or product
 Statistics based on recordings from many customers

Efficient eye tracking studies in a real shopping
environment
 Capture natural shopper behavior in
the most efficient way
 Measure spontaneous responses at
the point of purchase, where
decisions are made
 Reach unprecedented levels of
insight into how shoppers really shop


Glasses

Eye Tracking sensor
IR reflective glass
Scene Camera Illuminators
Microphone
IR Marker sensor


Recording Assistant
SD-card slot
Glasses Connector
Function Keys

On/Off
OLED Display
New Session

Touch Controls Rec/Pause

Calibrate


IR Markers


This is how the IR markers work

 Automatic data mapping and
aggregation saves time
 Substantially reduces the need
to code data manually, saves
you hundreds of hours
 Significantly reduces cost per
respondent
 Accurate and objective data
mapping reduces risk of error


Quantitave & Qualitative research
 Quantitative studies
 Aggregate Data from multiple participant using IR Markers
 Create visualizations such as Heat Maps & Gaze Plots
 Extensive Statistical analysis and data export features
 Qualitative study
 Gaze Replay with full control and video export function
 Mark events and manual coding
 Frame by frame analysis tool (Glasses Data Viewer)
 Raw data export

How can I use Tobii Glasses?


Example: Setting up a study with IR markers
1. Prepare the test
2. Get test person started
3. Run the test
4. Analysis


1. Prepare the test
 Fast and easy to get a
quantitative study under way
 Place IR markers on the area
you want to research
 18 IR markers for the shampoo
shelf
 Area of Analysis (AOA)
snapshots


2. Get test person started
 The time to get the respondent
going is only a fraction of each
session
 The respondent simply puts on
the Glasses, fastens them with a
strap, and is ready to go
 Present the task


Efficient onsite processes
 No hardware configuration
 No calibration needed before the
recording (but possible)
 The test leader does not have to
intrude into the personal space
of the respondent
 Minimum training needed


3. Run the test
 Capture what the respondent
sees
 The Recording Assistant records
the eye tracking data, AOA
snapshot, video, audio and the
position of the IR markers on a
memory card
 Several eye trackers can be
used simultaneously

4. After the test
 Calibration can be done before or after
the recording
 Calibration is system guided and takes
only 15 seconds
 Calibration validation
 You only need one IR marker and any
flat surface to calibrate
 9 points of calibration for maximum
accuracy


4. Analysis - Data transfer and import
 Getting the data into the analysis
software is fast and easy
 Remove SD card from recording
assistant and put in the research
computer
 Compatability with Tobii Studio
ensures unbroken, automatic data
handling and reliable data


5. Analysis - Easy data visualization

 Tobii Studio gives access to
visualizations of aggregated data
 Heatmaps
 Gaze plots
 Clusters
 AOI´s & AOI Groups
 Copy and paste illustrative
visualizations directly into your
report
 Replay and export individual
shopper experiences for qualitative
analysis


5. Analysis - Statistics in seconds
 In Tobii Studio you are only clicks away from
charts and tables showing aggregated eye
tracking data on Areas of Interest level
 Retrieve relevant statistics
 Export to SPSS or other software packages
for further analysis


Questions?


Tobii glasses launch brazil

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (9)

Similaire à Tobii glasses launch brazil

Similaire à Tobii glasses launch brazil (20)

Tobii glasses launch brazil