ICE BUCKET CHALLENGE - A LOOK AT THE NUMBERS
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Have you wondered if the ICE BUCKET CHALLENGE is really increasing donations to ALS? We look at the numbers and let you know.
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ICE BUCKET CHALLENGE - A LOOK AT THE NUMBERS
- 1. A LOOK AT THE NUMBERS #ICEBUCKETCHALLENGE
- 2. BROUGHT TO YOU BY: @winkeepbuild
- 3. #ALSICEBUCKETCHALLENGE INVOLVES DUMPING A BUCKET OF ICE WATER OVER YOUR HEAD TO RAISE AWARENESS AND PROMOTE DONATIONS FOR AMYOTROPHIC LATERAL SCLEROSIS (ALS). MATT LAUER MARK ZUCKERBERG BILL GATES PATRIOTS NFL TEAM
- 4. RULES 1. BE CHALLENGED 1. RECORD A VIDEO a. ACCEPT CHALLENGE b. POUR BUCKET OF WATER ON HEAD (PREFERABLY COLD) c. CHALLENGE OTHERS 3. SHARE 4. DONATE – $10 IF ACCEPTED – $100 IF CHALLENGE NOT ACCEPTED CHALLENGE MUST BE COMPLETED WITHIN 24 HOURS
- 5. WHAT IS ALS? STEPHEN HAWKING • AMYOTROPHIC LATERAL SCLEROSIS OR ALS IS A DISEASE IN WHICH CERTAIN NERVE CELLS IN THE BRAIN AND SPINAL CORD SLOWLY DIE. • EVERYDAY, AN AVERAGE OF 15 PEOPLE ARE NEWLY DIAGNOSED WITH ALS. AS MANY AS 30,000 AMERICANS MAY CURRENTY BE LIVING WITH ALS. • ALSO CALLED LOU GEHRIG’S DISEASE. • AVERAGE LIFE EXPECTENCY OF A PERSON WITH ALS IS 2 TO 5 YEARS.
- 6. HOW IT BEGAN… petefrates.com THE CHALLENGE WAS STARTED BY PETE FRATES, A FORMER DIVISION 1 BASEBALL PLAYER FOR BOSTON COLLEGE AND HAS LIVED WITH ALS SINCE 2012.
- 7. TENNESSEE TITANS NFL TEAM NOW LETS LOOK AT THE NUMBERS…
- 8. DONATIONS TO THE ALS ASSOCIATION IN 2013 (JULY 29, 2013 TO AUGUST 25, 2013) SOURCE: ALSA PRESS RELEASE 8/25/2014
- 9. DONATIONS TO THE ALS ASSOCIATION IN 2014 (JULY 29, 2014 TO AUGUST 25, 2014) SOURCE: ALSA PRESS RELEASE 8/25/2014
- 10. SOURCE: ALSA PRESS RELEASE 8/25/2014
- 11. ACCORDING TO THE ALS ASSOCIATION AS OF 8/25/14 SOURCE: ALSA PRESS RELEASE 8/25/2014
- 12. ON FACEBOOK ALONE 2.4 MILLION ICE BUCKET CHALLENGE VIDEOS HAVE BEEN UPLOADED AS OF 8/18/14.
- 13. AS OF 8/17/14, THERE HAVE BEEN 2.2 MILLION MENTIONS OF ICE BUDGET CHALLENGE ON TWITTER. ASHTON KUTCHER JEFF BEZOS
- 14. Michael Jordon George W. Bush Freddie Freeman Lebron James Martha Stewart
- 17. SOURCES Press Release: Ice Bucket Challenge Donations Reach $79.7 Million, www.alsa.org http://petefrates.com The Pete Frates Fund, petefrates.com. Please Donate Pete Frates petefrates.com/contribute ALS Association www.alsa.org/donate
- 18. THANK YOU DYLAN GRAHAM DIGITAL MARKETING SPECIALIST EDIFICE GROUP, INC. EMAILAUTOMOTIVEMARKETING.COM GEO-TARGETED DIGITAL EMAIL MARKETING