How To Use Facebook & Linkedin To Market Your Business
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How To Use Facebook & Linkedin to Market Your Business - Presentation by Edith Yeung at San Francisco Chamber of Commerce
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How To Use Facebook & Linkedin To Market Your Business
- 1. How to Use Facebook and Linkedin to Market Your Business [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay
- 3. Why do you need to care?
- 4. Facebook
- 5. More than 400 million active users
- 6. 50% of our active users log on to Facebook in any given day
- 7. More than 1.5 million local businesses have active Facebook Pages
- 8. More than 20 million people become fans of Pages each day
- 14. Before you get started
- 15. Quantcast it
- 19. Set Expectations for Your Fans
- 22. Special Promo
- 25. Engage Your Fans
- 28. How to Build a Facebook Fan Page
- 29. Do: 7 Highly Effective Habits for Facebook Users
- 30. Custom Facebook Business URL
- 31. Clear, Simple and Sweet Business Summary
- 32. Clear pictures or logo of your company
- 34. Always Add Values to Your Fans
- 35. Separate Personal Friends & Business Fans
- 36. Consistent Photo and Video Tagging
- 37. Don’t
- 38. Try too hard
- 39. Wrong Images
- 40. Wrong Messages
- 42. How to Linkedin to Market Your Business [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay
- 43. Why do you need to care?
- 44. Linkedin
- 45. Over 55 million members in over 200 countries
- 46. Executives from all Fortune 500 companies are LinkedIn members.
- 47. Before you get started
- 48. Quantcast it
- 52. Do: 7 Highly Effective Habits for Linkedin Users
- 53. Pick a Custom URL for your Public Profile –
- 54. Craft a Robust ‘30-Second Elevator Pitch’ Summary Statement
- 56. Make Frequent Status Update
- 58. Custom Linkedin Introduction Email
- 60. Don’t
- 61. Wait too long
- 63. Random Intro
- 64. How to Use Facebook and Linkedin to Market Your Business [email_address] Twitter: edithyeung biztechday Facebook.com/BizTechDay
Notes de l'éditeur
- Thank you! How is everyone doing today? Welcome! I have a lot to share with everyone today so we need to move very quickly, so let’s dive right into the reason you’re all here today. Show of hands, how many of you would like to a more clients? How many of you want to generate more buzz for your business – therefore get more clients? I want you to realize there is a difference between understanding something and knowing something. We all understand what sky diving is, and to HAVE done sky diving is to KNOW what it’s like. So, as I move through the presentation, you might think that you understand a lot of what I’m talking about today, and I’m sure you will understand it. And remember, it’s a whole different thing to KNOW what I’m talking about today. When you KNOW this information, that’s when your life and finances will improve. During the presentation, I know you’ll have questions. What I’d like to ask you to do, if a question comes to mind, instead of raising your hand in the middle of the presentation and interrupting everyone’s train of thought, please just jot it down. It’s a very logical presentation so I will probably cover your questions in the normal order of things. The answer’s going to pop up anyway, but just in case it doesn’t, write down your questions and I’ll get to them at the end. Fair enough? We’ll go for about _______hour today and I promise you that time will fly by. We’ll be going over some very exciting things today. I’ll also be asking for your participation. If I do ask you a question individually or as a group, to raise your hand or nod your head, please help me out. That way I’ll know we’re on the same page and we’re headed in the right direction.