2. Edith Yeung is a Partner at 500 Mobile
Collective Fund, focusing on investing in
mobile apps and consumer internet
startups. Prior, Edith was the VP of
marketing & business development for
Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over
150 million installs worldwide. She also
founded RightVentures - seed stage
investment firm focusing on mobile and
consumer internet companies.
She frequently speaks on mobile, and
international entrepreneurship. And she
loves dogs.
Find her on Twitter -> https://twitter.com/
edithyeung
16. Level 1: Start Baby Step, Then Take a
Giant International Leap Forward
17. Step 2: Localization - Translating Your
App
W3C defines localization as the adaptation of mobile application
content to meet the language and cultural requirements of a specific
target market. This includes:
• Numeric
• Date/Time
• Currency formats
• Symbols
• Icons
• Colors
• Graphics
• Text string
• Metadata
• Launch tips
• Push notifications
• Help tips
• Privacy policy
• End user license agreement
19. Step 4: Think Beyond App Store &
Google Play – 3rd Party App Store in
Emerging Countries
20. Developers will go global from the start
or get left behind
• Patent
/
IP
• Partnership
Agreement
• Email
• Social
Media
• Phone
• Local
developers
• Local
mobile
operators
• Local
app
stores
• Local
OEMs
• App
Store
MarkeDng
• Email
MarkeDng
• Community
and
Social
MarkeDng
• Evangelism
• Partner
MarkeDng
• Local
news
• Local
events
MarkeDng/
PR
Partnership
Legal
Customer
Service