1. Edith
Yeung
(@edithyeung)
Mobile
Growth
Hacking
–
Jan
2015

2. Edith Yeung is a Partner at 500 Mobile
Collective Fund, focusing on investing in
mobile apps and consumer internet
startups. Prior, Edith was the VP of
marketing & business development for
Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over
150 million installs worldwide. She also
founded RightVentures - seed stage
investment firm focusing on mobile and
consumer internet companies.
She frequently speaks on mobile, and
international entrepreneurship. And she
loves dogs.
Find her on Twitter -> https://twitter.com/
edithyeung

3. Edith’s Top 10 List on
Growth Hacking 2015

4. 10 - Beta Testing & Community

5. 9 - Sharing on social - Spotify

6. 8 - App Store SEO

7. 7 - App Recommendations

8. 6 - Mobile Landing Pages

9. 5 - Twitter Content Driven Email

10. 4 - Hack your way to the press

11. 3 - User Defined Push Notification

12. 2 - Installs Exchange
Facebook
push
users
to
install
Facebook
Messenger

13. 1 - Side load Gangster Style

14. How
to
test
the
interna=onal
water?

16. Level 1: Start Baby Step, Then Take a
Giant International Leap Forward

17. Step 2: Localization - Translating Your
App
W3C defines localization as the adaptation of mobile application
content to meet the language and cultural requirements of a specific
target market. This includes:
• Numeric
• Date/Time
• Currency formats
• Symbols
• Icons
• Colors
• Graphics
• Text string
• Metadata
• Launch tips
• Push notifications
• Help tips
• Privacy policy
• End user license agreement

18. Step 3: Culturalization - Building a
Local Team

19. Step 4: Think Beyond App Store &
Google Play – 3rd Party App Store in
Emerging Countries

20. Developers will go global from the start
or get left behind
• Patent
/
IP
• Partnership
Agreement
• Email
• Social
Media
• Phone
• Local
developers
• Local
mobile
operators
• Local
app
stores
• Local
OEMs
• App
Store
MarkeDng
• Email
MarkeDng
• Community
and
Social
MarkeDng
• Evangelism
• Partner
MarkeDng
• Local
news
• Local
events
MarkeDng/
PR
Partnership
Legal
Customer
Service