The document discusses building a perfect digital team. It will cover recapping digital governance structures, members introducing challenges in their teams, and adjusting structures through planning rather than delivery. It also notes that Britain will need over 700,000 new digital workers in the next four years. When structuring teams, the document recommends focusing on strategic planning and commissioning work rather than internal delivery due to budget constraints. It suggests setting up an advisory board of specialists from different departments.

1. MEMBERSHIP BREAKFAST CLUB
BUILDING THE PERFECT
DIGITAL TEAM

2. What we’re going to cover this morning:
❏ Recap on digital governance and structures
❏ Round the table: intro, structure, challenges
❏ Structural adjustment: planning not delivery
Chatham House Rule

3. THE MARKET CONTEXT
“A recent study found that Britain will need up to
745,000 additional workers with digital skills to
continue growing the economy over the next four years.”
The Guardian Media Network, November 2014

7. Models

8. Image credit: Jason Mogus @ Communicopia

9. Image credit: Jason Mogus @ Communicopia

10. Structural
adjustment

11. Planning not delivery
Most budgets don’t allow for the luxury of
internal delivery teams
❏ Focus on strategic planning and commissioning
❏ Take a pilot approach to structural models
❏ Set up ‘Digital Advisory Board’ - cross-functional
❏ T-shaped specialists
❏ Content focus

12. Multidisciplinary vs T-shaped

15. Key points to consider
❏ Budgetary constraints
❏ Pay scales of specialist staff
❏ Which roles in-house, which out-sourced?
❏ Inheritance of a legacy team structure
❏ Departmental affiliation: comms, marketing, IT
❏ General levels of digital literacy
❏ Expectation management: “internal agency”

16. Round the table