3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
5. Think Like a Content Marketer
“Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and,
ultimately, to drive profitable customer
action”
- Content Marking Institute
6. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews
7. “The nobodies are the new
somebodies”
Who are the influencers in your industry and/or in the video world?
8. Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s
9. Think Vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.
10. Formatting Your Video
Title – Ensure your keywords are included in your title.
Intro - Does it hold the viewer’s attention? Does it explain what the video is
about? Does it communicate the “what it’s in it for me” to the viewer?
Tags and Descriptions – Think SEO. Take time adding a description to your
video. Also add relevant tags so your video can be found online.
Add Subtitles - Add subtitles or captions so the viewer can understand your
video with or without sound.
Branding – Make sure you add your logo to your video. That way when your
video goes viral everyone will know where it came from.
Call to Action – Add a call to action in your video.
12. Live video streaming on mobile devices is about to grow by 39 times in the next
five years, Cisco predicted in its newest Mobile Visual Networking Index
forecast. – Feb 6th 2017
23. In your groups “Go Live”. Think “Value”.
Come up with ideas and tips on how businesses
can leverage your chosen live video format.
What tools and equipment do businesses need to leverage
live video?
Broadcast your tips online using the hashtag
#3XEDigital
Theme:
“Live Video ideas
and tips for
business”
The Workshop
The 10 Minute
HUDDLE
40. YouTube has rolled out
mobile live video for
Creators with more than
1,000 subscribers.
Super Chat also announced.
What about YouTube?
41. 10 Livestreaming Tips
1. Create video for your audience not you. Be creative and dare to be
different.
2. Think like a Content Marketer. Write a great headlines (think SEO), add a
description and tag your live videos.
3. Promote your Livestream beforehand.
4. Plan your Live Video, but don’t rehearse so much you sound like a robot.
5. Look at the camera and be yourself. Give your best performance.
6. Have a person monitoring and fielding questions and comments in real
time.
7. Don’t be afraid to ask for something. Use “call to actions” in your
livestream
8. Consider 3rd party tools like OBS, Wirecast or BlueJeans to give your
livestream a professional look and feel.
9. Repurpose your video content after your live event.
10. Add captions or subtitles to your saved or repurposed video..
