2. EDUARDO
DAMASCENO
+1 (650) 385-9073
eduardodamasceno@gmail.com
Sunnyvale CA
Tribunal de Contas da União2004
Intern
Mais TV2005
Intern
IESB2005
- Degree in Advertising
Vibe - Marketing Promocional e Eventos2006
Art Director
- Develop events graphic identity
Dialog Comunicação2006
Graphic Designer
Albergue Criativo2016
since 2007
Creative Director, Account Executive, Partner
- Create communication strategy
- Design online and offline advertising campaigns
- Develop identity for brands
- Manage accounts
dZáin2013
Designer, Creative Director, Partner
- Develop communication strategy of the brand
- Create social media posts and campaigns
- Design objects made of paper and acrylic lasercut
since 2012
G&A - Relações Públicas2016
Art Director
- Develop social media strategy
- Design social media posts and campaigns
- Design prospect presentations
CorpoMente Psiquiatria2015
Freelancer
- Photograph and create images to illustrate text
- Develop communication strategy though Facebook
- Create the advertise campaign
UnB2007
Degree in Graphic Design
About
Creative and Entrepreneur.
Creativity is my main tool that I
have been using to build my
education and develop my work
experience. My main professional
strengths are: strategical
communication and graphic
design for big events;
communication strategy and
development of advertising
campaigns; design of decorative
objects; and knowledge and
experience with digital media
campaigns.
Softwares
-Photoshop
-Illustrator
-InDesign
-After Effects
Languages
Portuguese - Native Language
English - Fluent
Education
-Degree in Advertising
-Degree in Design
3. E|D
1. Facebook post about quit smoking
2. Facebook campaign about quit smoking
3. Facebook post about phobias
4. Facebook campaign about phobias
CorpoMente
The psychiatric clinic wanted
more attention to their well
written texts. The lack of image in
their posts made the reach of
them on Facebook very poor.
Posts on the site were analyzes
and illustrated with images and
pictures. The concept of the
communication is ludic and
delicate, having in mind the
seriousness of the subjects of the
posts (depression, schizophrenia,
alcoholism, etc). The Facebook
campaign used different media
formats: images, carousel posts
and videos, always targeted to the
desired audience.
The success of the campaign left
the clinic fully booked.
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4. E|D
1. Cactus jewel case and cat lamp
2. Dog lamp
3. Buda Lamp
4. Decorative letters
5. Decorative owls
dZáin
The products of dZain were
designed to show a well
humored different way of
looking at the world. The
structure of the objects is made
of lasercut slices of acrylic or
paper.
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5. E|D
Wine‘n Music
The Wine’n Music is a
sophisticated event in Brasilia
that harmonizes some selected
rhythms with specific kinds of
wine.
The briefing was to create an
identity that would show this
synergy to the audience.
In addition to the identity, we
developed an online and offline
campaign that accomplished a
50% rise in the audience over the
previous edition, enabling the
presence and exposure of large
luxury market brands at the party.
1. Print ad in Correio Braziliense
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Come surprise your senses
6. E|D
Wine‘n Music
The brochures explained the
main pairings of the night
showing which wine should be
tasted with which
rhythm.
2. Brochure
3. Tickets
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7. E|D
Wine‘n Music
We designed for the event a
magazine showing details of the
main wines that would be
served at the party and some
recipes to pair with them.
The social media campaign
doubled the Facebook page
audience in 23 days prior to the
event, engaging through daily
posts about the event, sponsors
and issues related to the wine
world.
4. Event’s Magazine
5. Social media posts
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5
Let’s celebrate friday
8. 1
E|D
Márcia Rosa
Runners
The strategy developed for the
running club was to conquer
new clients and to maintain
relationship with the old ones by
using themselves to promote
their commitment to the sport
and the club. They were proud
to be the face of the brand.
The strategy tripled the number
of athletes in 6 months, reaching
100 loyal costumers py the end
of the period.
1. Print banner exposed at the entrance of the
nation famous gym company Bodytech in
Brasília.
“It’s time to
discover Brasília”
9. 4
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3
E|D
Márcia Rosa
Runners
The reach of the campaign, the
solid project and the strong
identity lead the running club to
the partnership with Brazil’s
most famous gym chain,
Bodytech. Marcia Rosa Runners
is responsible to organize the
structure for the athletes of the
gym in the street races that take
place in Brasília.
2. Poster about the partnership with Bodytech
3. Facebook post announcing special training
4. Facebook post announcing street race
“Good friends
run together”
“Sunday is
running day”
“This sunday
let’s welcome
spring”
10. 1
2
3
E|D
Carvajal
The company needed a key
visual design for its internal
campaign. They wanted to
encourage their employees to
bring creative solutions to make
the organization more efficient.
The briefing was to create a title
and an identity for the
campaign.
The solutions proposed
considered that the staff were
the key for the success of the
brand and their relationship with
the concepts of efficiency and
growth
1. No Limits Efficiency
2. Right Way
3. Grow With Us
11. 4
E|D
Carvajal
The title chosen was “No Limits
Efficiency”. The simple shows a
graphic representation of the
success of the company reached
through the good idea of the
winner employee.
The Key Visual was applied to
emails, posters, intranet banners
and project presentations.
4. Poster with the chosen solution applied
12. E|D
Assefaz 30 anos
In 2011 the Assefaz Foundation
wanted to celebrate the 30 years
of the company through several
actions during the year.
To reverence its history and tell
them to their clients a traveling
exposition was developed. It told
year by year every great
achievement of the
organization. The 14 panels
traveled though Brazil and
showed the proud memory of
Assefaz.
1. Poster of the Exposition
2. Panels of the Exposition
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“The Dream,
The Ideal and
the Soul”
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13. 3
E|D
Assefaz 30 anos
The commemorative year also
had a book. Its name, “The
Dream, The Ideal and The Soul”
are a reference of the 3 main
chapters of the exposition. The
Dream talked about the history
of the company and all the
planning that brought it to
reality; “The Ideal” showed the
present actions that certified the
great and strong future of the
foundation; and “The Soul” is
made of inspirational
testimonials from the executive
of Assefaz.
3. Commemorative book “The Dream,
The Ideal and The Soul”
14. E|D
1. Flyer announcing “Cult’s Passport”
2. The “Cult’s Passport”
Cult’s Passport
With the popularization of the
streaming industry and online
piracy, the video rental industry
was in danger. In 2010, Cult
Video decided to change its
business model from individual
rent to membership: the client
now would pay a monthly fee to
watch as many movies as he
could. The project was called
Cult’s Passport.
To advertise the new rental
model famous characters were
taken from the screen direct to
the audience sofa.
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Cult’s Passport, the world of movies in your couch
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15. 1
E|D
1. Líder-DPVAT Report
Insurance Company
Líder-DPVAT
The briefing for the report was
to be creative and professional.
The project included from the
book design to final layout,
including designing
infographics.
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E|D
Sonhar Acordado
The NGO Sonhar Acordado
(Dreaming Awake) is dedicated
to take care of poor children.
During the year it promotes 2
major events to take care and
joy to the kids in a party full of
toys and activities. It also throw
smaller parties to recruit
volunteers and raise money for
the cause that has other projects
in poor neighborhoods
1. Poster for Day Dream into the Deep Sea 2009
2. Poster for the Christmas’ Party 2010
3. Poster for the Day Dream Animal Party 2010
4. Poster for Fest Tortas, a pie festival to raise
money for the cause.
17. E|D
Brands Designed
1. Le Baron Concierge.
2. Albergue Criativo - agência de publicidade.
3. Romeu Duarte Personal Trainer.
4. Poesia Visual - papelaria criativa.
5. Requinte Calçados - loja de sapatos.
6. Chez Marie - loja de acessórios femininos.
7. Mascate - personal chef.
8. Perfil dos trabalhadores da Cultura do DF -
pesquisa de mercado
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