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Clinical review


ABC of health informatics
eHealth and the future: promise or peril?
Jeremy C Wyatt, Frank Sullivan


Despite the futuristic sound of the scenario in the box below, all
                                                                     This is the last in a series of 12 articles
the technologies mentioned are available, and some, such as
                                                                     A glossary of terms is available at http://bmj.com/cgi/
computer interviewing, have been used since the 1960s.
                                                                     content/full/331/7516/566/DC1
    Such a scenario raises questions about the nature of clinical
practice and healthcare systems—for example, how much
information and responsibility should be transferred to patients
when technology allows it. This final article examines some of       It is 2014 and Mrs Smith has ongoing trouble with her
these issues, and ends the series where it started, with a           high blood pressure. One morning she wakes with a
reminder that health informatics is more about understanding         headache and worries that the reservoir of her implanted
people and new models of care than it is about technology.           drug delivery system may be running down. Her bedside
                                                                     ambient health orb (see www.ambientdevices.com) is a
                                                                     reassuring green, but she turns to her video wall and asks
                                                                     “Cyberdoc, how are my recent blood pressure levels?” The
Factors encouraging eHealth                                          simulated voice responds “Your records show that the
                                                                     drug reservoir needs a refill in three weeks time. Your
Gustafson and Wyatt define eHealth as “patients and the public       telemetered blood pressure readings have been under
using the internet or other electronic media to disseminate or       control for the past month and today’s figures are normal.
provide access to health and lifestyle information or services.”     Your implanted blood sugar sensor shows normal
This differs from telemedicine, in which there is a health           readings too. Do you have some symptoms that you want
professional at one or both ends of the communication.               to discuss?” Meanwhile Mrs Smith’s wall graphs her
    Pressures towards the use of eHealth include:                    recent blood pressure readings, and a list of the most
x Patient demand—Information and services can be delivered in        common 20 symptoms affecting people of her age group
a personalised way, where and when they are wanted. eHealth          in the locality. She responds, “No, don’t worry. Remind me
provides simple, easy access to health information, support serv-    to book my repeat prescription (for a refill) in two weeks,
                                                                     please.”
ices, and goods. It can lead to loss of the general practitioner’s
role as mediator (for example, a patient and specialist could
email each other directly) and enhanced self expression (for
example, in weblogs)
x New functions—eHealth can link previously distinct services
and information. For example, all the information and forms
from different government departments relevant to having a
baby could be accessed from one portal
x Democracy—eHealth could allow citizens to form pressure
groups, lobby for services, or even set up their own health
organisations (see box at bottom of page 1392)
x Health workforce—eHealth may help deal with staff shortages
or requests from staff for improved working lives (for example,
working from home)
x Technology—Futuristic devices (like implanted sensors and
drug delivery systems) are made possible as technology becomes
more reliable, functional, and cheaper
x National policy—eHealth could help move towards services
that are better coordinated, promote equity and patient
independence, and adhere to government targets and lower
carbon dioxide emissions (eHealth favours home based care)
x Economics—eHealth shifts some costs to the patient or com-
munity
x Safety—For example, eHealth may allow improved self
management and avoidance of exposure to methicillin resistant
Staphylococcus aureus (MRSA).



How will eHealth develop?
In the short term, general practice and hospital websites may
evolve from passive “brochure ware” (practice information and        Potential benefits of developments in eHealth
general patient advice) to active ecommerce-like applications        x Better information and choice for patients, carers, and others
that allow information exchange and transactions. So, general        x Better communication of patient information to and between
                                                                       primary care team, leading to fewer phone calls, appointments,
practice websites may soon cater for patients, carers, and others      and improved adherence to treatment
by providing the facilities listed on page 1392.


BMJ VOLUME 331   10 DECEMBER 2005   bmj.com                                                                                        1391
Clinical review

x Links to external sites that have been selected for quality—for
                                                                       A personal agent is a piece of software on a computer,
  example, patient support organisations and leaflets
                                                                       mobile phone, or handheld computer that represents the
x A secure personal page for each patient providing access to
                                                                       interests of an individual
  their official medical record, including their lists of drugs,
  results of tests, copies of letters, and discharge summaries
x A link to NHS HealthSpace, which allows patients to construct
  their own “health biography,” and enter data about long term
  conditions, rather than using a diary card                                           Hospital                                           GP surgery

x Forms to book appointments or request repeat prescriptions
x A secure structured clinical enquiry form to capture patient                                                 Patient agent
  symptoms and prompt a response from a general practitioner                                        Suitable?                  History
  (GP) in the requested time.                                                 Trials                                                                    Data?
                                                                                Web service: trials list                                   Collator

Personal agents
Personal agents (also known as multiagent systems) are a                                            Logs                                 Anonymised
technology that may enable patients to retain more control over            Access?                                                                           Data?

their health and personal information. A patient record agent                   Audit and regulations                                       Trials

could take care of a patient’s health data and provide
appropriate views only to authorised users to ensure that the
integrity of the data is maintained. It would also let the patient   Personal agents could support clinical research. Patients’ electronic rights could
know when data are accessed, and by whom.                            be represented and protected by their agents. Personal agents could interact on
                                                                     behalf of patients with electronic systems such as web services, databases, and
    Patients would be able to authorise health professionals to
                                                                     agents representing other individuals, organisations, and functions
access their data via their mobile phones, and they could receive
updates through wireless technologies, such as Bluetooth. A
clinical research agent could help patients who want to
                                                                          Community           Shared communication space                              Physical NHS
participate in research. The agent could find trials for which the                               (Telephone, email, text
patient would be eligible (by checking for patients’ specific                                     messages, interactive
diagnoses, demographic characteristics, or other inclusion                                          digital television)

criteria) and notify the researcher without compromising the                       Clinical            Virtual health
patient’s preferences for privacy or anonymity. In such a case, it                 device                  record
might be unclear to a patient’s usual GP or specialist whether
                                                                          Specimen,            Browse                   Browse
suitable research was being done, but a software agent                      data
                                                                                                                                                        Physical
programmed to seek out trials for which the patient is eligible                                      Simultaneous
                                                                                                                                                        services
                                                                                                      discussion
opens up new possibilities.                                                       Patient at                               Telecarer at                Face to face
                                                                                home, at work                             work, at home                encounters,
                                                                                                       Store and                                          tests,
Will clinicians become telecarers?                                                                      forward                                        procedures
                                                                                               Browse                   Browse
In the future, health professionals may move towards spending
some of their working lives as telecarers. A telecarer is a health                                         Knowledge
professional who delivers responsive, high quality information,                                            resources
services and support to remote patients or clients using the
most appropriate communication, such as telephone, email, or         Information systems and flows needed to support the telecaring process
instant messaging. The advantages of telecaring include better
continuity of care for patients and telecarers being able to work
from home some days of the week. Telecaring also brings the            Some health professionals are already adopting a
need for training and new codes of practice. For example, what         telecaring role. They include NHSDirect nurses (who
responsibility do telecarers have to respond to patient emails         respond to six million calls annually), dermatologists and
promptly, and how do they hand this responsibility over when           psychiatrists, and GPs (who use telemedicine to answer
they go off duty? One health informatics organisation has              patient email)
developed a code of practice for medical use of the internet.
The public may even become telecarers for their friends or
family, wherever they are—for example, “Dad, will you keep an         A patient owned healthcare organisation facilitated by the
eye on my diabetes while I’m clubbing in Ibiza?” This raises the      internet
question of how much responsibility and information to hand           x Asthma patient activists bring together patient organisations and
over to patients, parents, or carers. Ultimately, eHealth could         key health professionals as a foundation
allow patients with a chronic disease to club together and set up     x Member patients capture and record data on activity, diet, inhaler
their own private healthcare organisation in exchange for data          use, peak expiratory flow rate, night waking
(see box opposite).The implications for the local primary care        x The foundation negotiates service contracts for asthma care
                                                                        according to national clinical guidance with GPs, the NHS, and
trust or chest physician need to be considered
                                                                        private health providers
                                                                      x The foundation receives income or free services from health
Concerns about eHealth                                                  insurers, researchers, or industry in return for data
                                                                      x This raises the question: who owns patient data—the health system,
Despite its promise for some patients or clinical settings,             doctors, or patients? Can the patient give away, sell, or exchange
                                                                        their data for membership of an independent healthcare
eHealth technology may not be safe or cost effective. A “plague
                                                                        foundation?
of pilots” (James Barlow, personal communication, 2004) have


1392                                                                                                 BMJ VOLUME 331              10 DECEMBER 2005            bmj.com
Clinical review

been done, but systematic reviews have shown the evidence
                                                                      GPs already feel the “Monday pressure” of health scares
about the cost effectiveness of eHealth and telemedicine is           that are carried in the Sunday papers. Might rumours
poor. It is not clearly understood how telephone triage services      from the internet overwhelm the health system?
influence the use of primary care or emergency services. When
triage services go online, changes in demand for health care will
follow, but how will emergency and routine services be affected?
     Purchases made on credit cards and supermarket loyalty
                                                                     An eHealth nightmare
cards could be linked with mobile phones and health records
(containing a person’s genetic profile) to generate individualised   Consumer choice and a plethora of commercial eHealth providers
                                                                     lead to multiple, fragmented patient records and supplier-dominated
lifestyle advice. But when people are in the supermarket, do
                                                                     services. There is no single patient identifier or even disease coding
they want text messages warning them to avoid fatty food and         system. This results in a health system that cannot access much
cut down on alcohol?                                                 patient data, and NHS records that hold only a fraction of what is out
     Computers can make control of data easier because               there. Poor or elderly people feel ever more disconnected from the
clinicians can give the encryption key to individual patients.       high tech National eHealth Service. As a result, no National eHealth
This could allow some people to opt out of the NHS altogether,       Service provider can offer a patient centred service. Health scare
                                                                     stories and urban myths spread across the internet like viruses with
or only make their data available to clinicians in the NHS for
                                                                     uncontained fears about privacy, safety and fragmentation of care
the duration of the consultation. To support quality                 affecting even cautious patients. Society, led by the media, starts to
improvement, health surveillance, and research activities, a         see technology as inhuman and eHealth becomes the scapegoat (as
compromise between the libertarian position (“it’s my data and       occurred with genetically modified foods). This leads to eHealth and
you can only use it for the period that I say”) and a free-for-all   electronic patient records being rejected by the middle classes, with
must be found.                                                       substitution by a conservative “Holistic health service” emphasising
     eHealth has implications for the education, training, and       face to face contact and individual freedom of choice—for those who
                                                                     can afford it.
supervision of health professionals. Support will be needed to       Acknowledgement: Muir Gray
become a telecarer, and organisations need to explore the
implications of substituting telecare for face to face
consultations. New ethical and legal issues will arise
     The internet has always stood up for individuality,             Further reading
competition, and freedom. Surely a wider market for health
                                                                     x Foresight Health Care Panel. Healthcare 2020. London:
services, information, and products should be welcomed?                Department of Trade and Industry, 2000
However, if the internet means that commercial suppliers can
                                                                     x Gustafson DH, Wyatt JC. Evaluation of ehealth systems and
influence (or mislead) patients, or that “cyber physicians” can        services. BMJ 2004;328:1150
undercut physical primary healthcare services, whether and
                                                                     x Borowitz S, Wyatt J. The origin, content and workload of electronic
how to regulate eHealth must be considered.                            mail consultations. JAMA 1998;280:1321-4
     The “cyber divide” worries many policy makers. People with
                                                                     x Wyatt JC. The telecarer: a new role for health professionals. In:
lower educational achievement or income have worse health.             Lissauer R, Kendall E (eds). New practitioners in the future health
They also make less use of the internet. If more healthcare            service. London: Institute for Public Policy Research, 2002
services are shifted to new media, will health inequalities          x eHealth code of ethics: www.ihealthcoalition.org/ethics/ethics.html
worsen? Interactive digital television is a promising way to reach     (accessed 28 November 2005)
these communities. The cyber divide also includes the senses—        x Bessell TL, McDonald S, Silagy CA, Anderson JN, Hiller JE,
older people rarely use the telephone NHSDirect service,               Sansom LN. Do Internet interventions for consumers cause more
perhaps because of deafness. A web chat alternative has been           harm than good? A systematic review. Health Expect 2002;5:28-37
piloted, and it was appreciated by elderly people, but it seemed     x Whitten PS, Mair FS, Haycox A, May CR, Williams TL, Hellmich S.
too slow to roll out nationally.                                       Systematic review of cost effectiveness studies of telemedicine
     Given some of these concerns, people may rise up en masse         interventions. BMJ 2002;324:1434-7
and reject the use of such technologies in health care, leading to   x Turner R. Big brother is looking after your health. BMJ
a “Great Revulsion” (Muir Gray, personal communication,                1993;307:1623-4
2000), by analogy with the anti-genetically modified foods           x Rigby M, Forsström J, Roberts R, Wyatt JC. Verifying quality and
campaign (see an eHealth nightmare box above).                         safety in health informatics services. BMJ 2001;323:552-6
                                                                     x Eminovic N, Wyatt JC, Tarpey AM, Murray G, Ingrams GJ. First
                                                                       evaluation of the NHS Direct Online Clinical Enquiry Service: A
Summary                                                                Nurse-led Web Chat Triage Service for the Public. J Med Internet
                                                                       Res 2004;6:E17
The balance of benefits and risks of eHealth for individual
patients and clinicians over the next two to three years is
unclear. Healthcare organisations and policy makers need to
consider the issues that will arise. In the long term, eHealth       Jeremy C Wyatt is professor of health informatics, and Frank Sullivan
offers many opportunities for prevention, choice, home based         is NHS Tayside professor of research and development in general
care, and chronic disease management, and it will widen access       practice and primary care, University of Dundee.
to health care for most patients. We all need to join the            The series will be published as a book by Blackwell Publishing in
discussion and decide what we want for the future before             spring 2006.
others, who could be guided by commercial motives rather than        Competing interests: None declared.
quality and equity, do so.                                           BMJ 2005;331:1391–3




BMJ VOLUME 331   10 DECEMBER 2005   bmj.com                                                                                              1393

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E health and the future, promise or peril

  • 1. Clinical review ABC of health informatics eHealth and the future: promise or peril? Jeremy C Wyatt, Frank Sullivan Despite the futuristic sound of the scenario in the box below, all This is the last in a series of 12 articles the technologies mentioned are available, and some, such as A glossary of terms is available at http://bmj.com/cgi/ computer interviewing, have been used since the 1960s. content/full/331/7516/566/DC1 Such a scenario raises questions about the nature of clinical practice and healthcare systems—for example, how much information and responsibility should be transferred to patients when technology allows it. This final article examines some of It is 2014 and Mrs Smith has ongoing trouble with her these issues, and ends the series where it started, with a high blood pressure. One morning she wakes with a reminder that health informatics is more about understanding headache and worries that the reservoir of her implanted people and new models of care than it is about technology. drug delivery system may be running down. Her bedside ambient health orb (see www.ambientdevices.com) is a reassuring green, but she turns to her video wall and asks “Cyberdoc, how are my recent blood pressure levels?” The Factors encouraging eHealth simulated voice responds “Your records show that the drug reservoir needs a refill in three weeks time. Your Gustafson and Wyatt define eHealth as “patients and the public telemetered blood pressure readings have been under using the internet or other electronic media to disseminate or control for the past month and today’s figures are normal. provide access to health and lifestyle information or services.” Your implanted blood sugar sensor shows normal This differs from telemedicine, in which there is a health readings too. Do you have some symptoms that you want professional at one or both ends of the communication. to discuss?” Meanwhile Mrs Smith’s wall graphs her Pressures towards the use of eHealth include: recent blood pressure readings, and a list of the most x Patient demand—Information and services can be delivered in common 20 symptoms affecting people of her age group a personalised way, where and when they are wanted. eHealth in the locality. She responds, “No, don’t worry. Remind me provides simple, easy access to health information, support serv- to book my repeat prescription (for a refill) in two weeks, please.” ices, and goods. It can lead to loss of the general practitioner’s role as mediator (for example, a patient and specialist could email each other directly) and enhanced self expression (for example, in weblogs) x New functions—eHealth can link previously distinct services and information. For example, all the information and forms from different government departments relevant to having a baby could be accessed from one portal x Democracy—eHealth could allow citizens to form pressure groups, lobby for services, or even set up their own health organisations (see box at bottom of page 1392) x Health workforce—eHealth may help deal with staff shortages or requests from staff for improved working lives (for example, working from home) x Technology—Futuristic devices (like implanted sensors and drug delivery systems) are made possible as technology becomes more reliable, functional, and cheaper x National policy—eHealth could help move towards services that are better coordinated, promote equity and patient independence, and adhere to government targets and lower carbon dioxide emissions (eHealth favours home based care) x Economics—eHealth shifts some costs to the patient or com- munity x Safety—For example, eHealth may allow improved self management and avoidance of exposure to methicillin resistant Staphylococcus aureus (MRSA). How will eHealth develop? In the short term, general practice and hospital websites may evolve from passive “brochure ware” (practice information and Potential benefits of developments in eHealth general patient advice) to active ecommerce-like applications x Better information and choice for patients, carers, and others that allow information exchange and transactions. So, general x Better communication of patient information to and between primary care team, leading to fewer phone calls, appointments, practice websites may soon cater for patients, carers, and others and improved adherence to treatment by providing the facilities listed on page 1392. BMJ VOLUME 331 10 DECEMBER 2005 bmj.com 1391
  • 2. Clinical review x Links to external sites that have been selected for quality—for A personal agent is a piece of software on a computer, example, patient support organisations and leaflets mobile phone, or handheld computer that represents the x A secure personal page for each patient providing access to interests of an individual their official medical record, including their lists of drugs, results of tests, copies of letters, and discharge summaries x A link to NHS HealthSpace, which allows patients to construct their own “health biography,” and enter data about long term conditions, rather than using a diary card Hospital GP surgery x Forms to book appointments or request repeat prescriptions x A secure structured clinical enquiry form to capture patient Patient agent symptoms and prompt a response from a general practitioner Suitable? History (GP) in the requested time. Trials Data? Web service: trials list Collator Personal agents Personal agents (also known as multiagent systems) are a Logs Anonymised technology that may enable patients to retain more control over Access? Data? their health and personal information. A patient record agent Audit and regulations Trials could take care of a patient’s health data and provide appropriate views only to authorised users to ensure that the integrity of the data is maintained. It would also let the patient Personal agents could support clinical research. Patients’ electronic rights could know when data are accessed, and by whom. be represented and protected by their agents. Personal agents could interact on behalf of patients with electronic systems such as web services, databases, and Patients would be able to authorise health professionals to agents representing other individuals, organisations, and functions access their data via their mobile phones, and they could receive updates through wireless technologies, such as Bluetooth. A clinical research agent could help patients who want to Community Shared communication space Physical NHS participate in research. The agent could find trials for which the (Telephone, email, text patient would be eligible (by checking for patients’ specific messages, interactive diagnoses, demographic characteristics, or other inclusion digital television) criteria) and notify the researcher without compromising the Clinical Virtual health patient’s preferences for privacy or anonymity. In such a case, it device record might be unclear to a patient’s usual GP or specialist whether Specimen, Browse Browse suitable research was being done, but a software agent data Physical programmed to seek out trials for which the patient is eligible Simultaneous services discussion opens up new possibilities. Patient at Telecarer at Face to face home, at work work, at home encounters, Store and tests, Will clinicians become telecarers? forward procedures Browse Browse In the future, health professionals may move towards spending some of their working lives as telecarers. A telecarer is a health Knowledge professional who delivers responsive, high quality information, resources services and support to remote patients or clients using the most appropriate communication, such as telephone, email, or Information systems and flows needed to support the telecaring process instant messaging. The advantages of telecaring include better continuity of care for patients and telecarers being able to work from home some days of the week. Telecaring also brings the Some health professionals are already adopting a need for training and new codes of practice. For example, what telecaring role. They include NHSDirect nurses (who responsibility do telecarers have to respond to patient emails respond to six million calls annually), dermatologists and promptly, and how do they hand this responsibility over when psychiatrists, and GPs (who use telemedicine to answer they go off duty? One health informatics organisation has patient email) developed a code of practice for medical use of the internet. The public may even become telecarers for their friends or family, wherever they are—for example, “Dad, will you keep an A patient owned healthcare organisation facilitated by the eye on my diabetes while I’m clubbing in Ibiza?” This raises the internet question of how much responsibility and information to hand x Asthma patient activists bring together patient organisations and over to patients, parents, or carers. Ultimately, eHealth could key health professionals as a foundation allow patients with a chronic disease to club together and set up x Member patients capture and record data on activity, diet, inhaler their own private healthcare organisation in exchange for data use, peak expiratory flow rate, night waking (see box opposite).The implications for the local primary care x The foundation negotiates service contracts for asthma care according to national clinical guidance with GPs, the NHS, and trust or chest physician need to be considered private health providers x The foundation receives income or free services from health Concerns about eHealth insurers, researchers, or industry in return for data x This raises the question: who owns patient data—the health system, Despite its promise for some patients or clinical settings, doctors, or patients? Can the patient give away, sell, or exchange their data for membership of an independent healthcare eHealth technology may not be safe or cost effective. A “plague foundation? of pilots” (James Barlow, personal communication, 2004) have 1392 BMJ VOLUME 331 10 DECEMBER 2005 bmj.com
  • 3. Clinical review been done, but systematic reviews have shown the evidence GPs already feel the “Monday pressure” of health scares about the cost effectiveness of eHealth and telemedicine is that are carried in the Sunday papers. Might rumours poor. It is not clearly understood how telephone triage services from the internet overwhelm the health system? influence the use of primary care or emergency services. When triage services go online, changes in demand for health care will follow, but how will emergency and routine services be affected? Purchases made on credit cards and supermarket loyalty An eHealth nightmare cards could be linked with mobile phones and health records (containing a person’s genetic profile) to generate individualised Consumer choice and a plethora of commercial eHealth providers lead to multiple, fragmented patient records and supplier-dominated lifestyle advice. But when people are in the supermarket, do services. There is no single patient identifier or even disease coding they want text messages warning them to avoid fatty food and system. This results in a health system that cannot access much cut down on alcohol? patient data, and NHS records that hold only a fraction of what is out Computers can make control of data easier because there. Poor or elderly people feel ever more disconnected from the clinicians can give the encryption key to individual patients. high tech National eHealth Service. As a result, no National eHealth This could allow some people to opt out of the NHS altogether, Service provider can offer a patient centred service. Health scare stories and urban myths spread across the internet like viruses with or only make their data available to clinicians in the NHS for uncontained fears about privacy, safety and fragmentation of care the duration of the consultation. To support quality affecting even cautious patients. Society, led by the media, starts to improvement, health surveillance, and research activities, a see technology as inhuman and eHealth becomes the scapegoat (as compromise between the libertarian position (“it’s my data and occurred with genetically modified foods). This leads to eHealth and you can only use it for the period that I say”) and a free-for-all electronic patient records being rejected by the middle classes, with must be found. substitution by a conservative “Holistic health service” emphasising eHealth has implications for the education, training, and face to face contact and individual freedom of choice—for those who can afford it. supervision of health professionals. Support will be needed to Acknowledgement: Muir Gray become a telecarer, and organisations need to explore the implications of substituting telecare for face to face consultations. New ethical and legal issues will arise The internet has always stood up for individuality, Further reading competition, and freedom. Surely a wider market for health x Foresight Health Care Panel. Healthcare 2020. London: services, information, and products should be welcomed? Department of Trade and Industry, 2000 However, if the internet means that commercial suppliers can x Gustafson DH, Wyatt JC. Evaluation of ehealth systems and influence (or mislead) patients, or that “cyber physicians” can services. BMJ 2004;328:1150 undercut physical primary healthcare services, whether and x Borowitz S, Wyatt J. The origin, content and workload of electronic how to regulate eHealth must be considered. mail consultations. JAMA 1998;280:1321-4 The “cyber divide” worries many policy makers. People with x Wyatt JC. The telecarer: a new role for health professionals. In: lower educational achievement or income have worse health. Lissauer R, Kendall E (eds). New practitioners in the future health They also make less use of the internet. If more healthcare service. London: Institute for Public Policy Research, 2002 services are shifted to new media, will health inequalities x eHealth code of ethics: www.ihealthcoalition.org/ethics/ethics.html worsen? Interactive digital television is a promising way to reach (accessed 28 November 2005) these communities. The cyber divide also includes the senses— x Bessell TL, McDonald S, Silagy CA, Anderson JN, Hiller JE, older people rarely use the telephone NHSDirect service, Sansom LN. Do Internet interventions for consumers cause more perhaps because of deafness. A web chat alternative has been harm than good? A systematic review. Health Expect 2002;5:28-37 piloted, and it was appreciated by elderly people, but it seemed x Whitten PS, Mair FS, Haycox A, May CR, Williams TL, Hellmich S. too slow to roll out nationally. Systematic review of cost effectiveness studies of telemedicine Given some of these concerns, people may rise up en masse interventions. BMJ 2002;324:1434-7 and reject the use of such technologies in health care, leading to x Turner R. Big brother is looking after your health. BMJ a “Great Revulsion” (Muir Gray, personal communication, 1993;307:1623-4 2000), by analogy with the anti-genetically modified foods x Rigby M, Forsström J, Roberts R, Wyatt JC. Verifying quality and campaign (see an eHealth nightmare box above). safety in health informatics services. BMJ 2001;323:552-6 x Eminovic N, Wyatt JC, Tarpey AM, Murray G, Ingrams GJ. First evaluation of the NHS Direct Online Clinical Enquiry Service: A Summary Nurse-led Web Chat Triage Service for the Public. J Med Internet Res 2004;6:E17 The balance of benefits and risks of eHealth for individual patients and clinicians over the next two to three years is unclear. Healthcare organisations and policy makers need to consider the issues that will arise. In the long term, eHealth Jeremy C Wyatt is professor of health informatics, and Frank Sullivan offers many opportunities for prevention, choice, home based is NHS Tayside professor of research and development in general care, and chronic disease management, and it will widen access practice and primary care, University of Dundee. to health care for most patients. We all need to join the The series will be published as a book by Blackwell Publishing in discussion and decide what we want for the future before spring 2006. others, who could be guided by commercial motives rather than Competing interests: None declared. quality and equity, do so. BMJ 2005;331:1391–3 BMJ VOLUME 331 10 DECEMBER 2005 bmj.com 1393